Bulk SMS Service

Send OTP via SMS, a 2 Factor Authentication Service for security

What is OTP ?

A one-time password (OTP) is an automatically generated alphanumeric string of characters that authenticates the user for a single transaction or session.The OTP will be sent to your registered mobile number.

What is the use of OTP ?

Bulk SMS Services for OTP provides another layer of online protection. To make your software more secure and robust, you need to insert OTP that you will receive on your registered mobile number. The login process will not be completed without the correct OTP.

SMS API for OTP verification -

What are the Benefits of OTP ?

A One-time password (OTP) is a password that is valid for only one transaction or login session, on a computer system or other digital device.

Benefits -

  • No need to remember multiple or many passwords.

  • Avoid lengthy card registration or password reset process.

  • Conveniently transact using OTP.

  • Enhanced level of security on transactions.   

  • Protect against unauthorized transactions.     

Who can use OTP Service ?

  • E-commerce OTP service - OTP in E-commerce online portals for user verification is very important at the time of User verification, payment etc

  • Payment gateway OTP service - Payment gateway firms used One time passwords to authenticate the user.

  • Banks OTP service - Banks and finance companies use OTP to identify the right customers and to make right transactions.

  • APP Users OTP verification - For all the mobile application providers to verify user mobile numbers when downloading, to stop illegal activity.

  • Govt. OTP verification - Government agencies use One time authentication code  to verify the citizen database.

  • Travel and tour OTP service - Travel and tour companies use OTP to check out the right customer by using OTP services.

  • OTP Online delivery - Online Home delivery pizza's to authenticate the right customer.

One-time password (OTP) refers to aiming  "never use the same password". These passwords are also called as throwable passwords or session passwords.

Here we provide you One Time Password API to send sms by integrating those into your software. Our API supports different Softwares like CRM software, accounts software, marketing software, HR management software, content management software, Retail management software and many more. so that it become easy to integrate into them. 


For more details.Contact us

SMS SENDER ID, how to decode it

SMS Sender Id is always a question in every ones mind. Irrespective, of industry you worked on. In today’s era everyone is using mobile phone.So, sending and receiving SMS is very common, fast and adaptive process.    

When we receive SMS, many times instead of Sender’s Mobile no, you see something like LM-MSGCLB. You would be receiving SMS by this type of sender id from banks, ecommerce industry etc.



Bulk SMS Sender Id is 6 character Identity of the Sender for all SMS. A typical SenderID would like LM-XXXXXX. Sender id is also known as sender identity of Company or brand, through which you used to Send SMS to your customers.

TRAI has categorized SMS in 2 types -

Transactional & Promotional. Sender IDs for both differ.

Transactional Sender IDs are 6 character alphabetic SenderID like LM- CITIBK, LM-GOOGLE.

Promotional Sender IDs are like this VX-587944, VM-565658

For better ROI (Return on Investment),

Keep these points in mind while creating sender id →

  1. Sender ID  must be 6 characters long.

  2. Transactional Sender IDs should be of uppercase alphabets like MSGCLB.

  3. SenderID should resemble only your company name, brand name or trademark.

  4. Special Characters like dot(.),comma(,),underscore(_), hypen(-) etc are not allowed.

  5. Should not try to impersonate any celebrity/company name.

  6. Do not choose commonly used English words or phrases like   "COFFEE" or "SMSFOR"

  7. Do not use other brands or company names like "SMSUNG" or "AIRCEL"

  8. Do not violate someone else's trademark.

 According to TRAI, all SMS should be sent from a Sender-ID rather than a number. Sender ID is a great way to remind your customer of your brand name, so you should take full advantage of it.

Every SMS we received with sender id, it contain prefix (like VM and AX) which are automatically set by the operator end. The prefix is unpredictable.

Though it is easy to decode sender id’s prefix. These prefixes are meant to inform the recipient about the channel used in delivering the SMS. Typically this information is used to report a NDNC violation.

We always get SMS with Sender ID which begins with 2 Alpha characters prefixed to each and every bulk SMS message.

TRAI has categorized in such a way to identify bulk SMS message and the sender details. By this, operator would easily trace the bulk SMS user.

For example, we receive SMS from our bank, let us take BSNL, when we receive then the sender id would be like this AY-BSNLMP. So, here we are discussing on the first two characters of the sender id, that is AY. A as in Airtel, hence this is a Telecom Operator Code and Y as in Madhya Pradesh, hence this is Regional Code.

We have list of  major Telecom Operator Codes and Regional Codes to understand better. Following table is of Telecom Operator Code.

Operator codes →            

Service Provider Code

Aircel, Dishnet Wireless          D

Airtel                                        A

BSNL                                      B

BPL Mobile/Loop Telecom      L

Datacom Solutions                 C

HFCL Infotel                           H

Idea Cellular                           I

MTNL                                     M

Reliance Communications     R

Reliance Telecom                  E

S tel                                       S

Shyam Telecom                     Y

Spice Telecom                       P

Swan Telecom                       W

Tata Teleservices                   T

Unitech                                  U

Vodafone                               V

State codes that signify the origin of this SMS:

Service Circle Code

Andhra Pradesh             A

Assam                            S

Bihar                               B

Delhi                               D

Gujarat                           G

Haryana                         H

Himachal Pradesh          I 

Jammu & Kashmir         J

Karnataka                      X

Kerala                            L

Kolkata                          K

Madhya Pradesh           Y

Maharashtra                  Z

Mumbai                         M

North East                     N

Orissa                           O

Punjab                          P

Rajasthan                     R

Tamil Nadu                   T

UP-East                        E

UP-West                       W

West Bengal                 V

Impact of SMS received with branded SenderID is more than the SMS received with unknown number. Brand texts with Company name’s Sender ID (with brand) can turn a simple message into a powerful branding tool.

Sender ID’s We provide are →       

  • Unlimited Sender id.    

  • No Extra Charge for a Sender ID.You can apply for a Sender ID for free.

  • Send messages from different senderid to various customer segments and increase conversions.

  • Easy & Quick to activate.

For more details contact us.