Telecom Regulatory Of India(TRAI) has mandated the DLT registration System from 5th March 2020. It will help consumers to get rid of pesky and fraudulent calls & SMS. TRAI registration to prevent consumers from Unsolicited Commercial Communication(UCC) after a big number of cases filed by consumers against UCC last year. Enterprise & Sender Id registration is mandatory on the DLT platform to all who are using SMS and Voice Services. Post 5th of March 2020, SMS services of only registered entities will be allowed by operators.
Why TRAI Introduced DLT registration
TRAI introduced this system to bring transparency in the telecom sector. Frauds were fooling customers and spammers were annoying them repeatedly and even after many complaints from the customers’ side, there were negligible actions against those spammers. Many of them remain untraceable because of different or irrelevant sender IDs. The method of resolution of those cases is excessively delayed as it takes seven days to consider a single case for relevant actions which are viewed as a notable time. These Fraud calls and SMS were expanding significantly even after the disconnection of telecom assets which was irritating clients over and over. Instances of exploitation were expanding and there was a long procedure for registration and de-registration.
Benefits for Different Entities
DLT registration will not only benefit the customers but it will benefit telemarketers and resellers as well in a better and effective way. Customers will come to know that every message they are receiving is genuine and they will at least give it a sort of attention that can benefit businesses throughout.
It will assist with staying away from loss of business chances to them as it mitigates odds of exploitation of its clients because of bogus protests, Provide the capacity to follow any misrepresentation element if there should arise an occurrence of non-enrollment, Increase business opportunity by smoothening the procedures by means of computerization and empowering to rapidly locally available the telemarketers and will help in building client's trust.
It will give ease in working together, Avoids odds of loss of business of chances to UTMs due to snappy recognition of misrepresentation exercises, lower forthright expense while beginning a telemarketing business, Reduce chance as dangers of spurning of regulatory understandings would be less.
It will engage them to know the degree and motivation behind the assent and legitimate confirmation, Customers will have more control to oversee assent and inclinations, they will dispose of constant spam SMS and annoying calls, Fewer odds of their exploitation.