Bulk SMS Service

How Transactional SMS Are Different From OTP SMS?

How Transactional SMS Are Different From OTP SMS?

Did you know the first-ever SMS was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992 using a personal computer to an Orbitel 901 handset? The text of the message was “Merry Christmas“.

It’s 2020, almost 3 decades since the first exchange of text and we can surely say this mode of communication has never been so strong. SMS is the preferred mode of communication not only by industries across but even the customers. We are so used to receiving an SMS and more importantly opening and reading it the moment it hits our mobile inbox.

SMS can be broadly categorized into 2 types:

  • Transactional SMS

  • Promotional SMS

There’s another kind of SMS – used for sharing all the sensitive information and more importantly for user verification via 2 FA. We are talking about a one-time password or as it is usually called an OTP.


Most people still think OTP SMS is the same as Transactional SMS but let us clear it once again, OTP SMS are technically different from transactional SMS.

Transactional SMS are messages sent to your customer to pass on information necessary for using your product or service.

For example:

  • Rs. xxx has been deducted from your bank account number ending in 3456.

  • Dear Z, your order has been shipped and will reach you within 3 days.

  • OTP is an automatically generated numeric string of characters used to authenticate and verify users before a transaction or a session in an app/website. It is used by businesses to ensure a secure user flow.

For example:

  • Your OTP is 123456.

  • 123456 is your OTP. Do not share your OTP for security reasons.

  • How is Transactional SMSs technically different from OTP SMS?

  • There are a few basic differences and technicalities that separate Transactional SMS from OTPs.

Let’s take a look at a few:

1. High Priority Route

One-time passwords usually authenticate the user through their mobile number and are time-sensitive. It is reason enough to process OTP through the high priority route.

2. Validation

Since the user needs to be validated the OTP does not pass through the process of validation as a transactional SMS does. It is via the OTP SMS that the user is validated.

3. Content

Transactional SMS are informative messages that a user opts-in to receive and contains content related to the opted-in company.


The content can range from

  • order placement to delivery;

  • from feedback to referral;

  • from an invitation to offers and more.

  • The content sent in an OTP is restricted to a limited set of numeric characters that is one step of 2-factor authentication.

4. No Number Bar

Sending promotional SMS is limited to opted-in numbers while transactional SMS can be sent even on NDNC numbers, but when it comes to OTP SMS it can be sent on blocked numbers too.

5. Voice Backup

A dedicated platform for sending OTP comes with an extra set of guaranteed delivery. The OTP SMS comes with a voice call backup so if ever (99.99% it doesn’t) an OTP fails the message is delivered via a voice call at no extra cost.

6. Minimal Response Time

You send, we deliver! It takes a fraction of a second to process an OTP. Even a transactional SMS is processed within a few seconds but for an OTP it takes milliseconds. Of course, there’s a reason for it. The validation process of a mobile number increases the response time for a transactional SMS whereas an OTP itself is sent to validate the number thus reducing the step.

7. Server Downtime

We all have downtimes and so do our servers (a rare occasion, but it happens!). Our algorithms are designed in such a way that they give preference to OTP (we’re not biased; we just don’t like our customer getting stressed so OTP goes first).

How Bulk SMS is Leading Every Sector in the World?

How Bulk SMS is Leading Every Sector in the World?

Bulk SMS messaging is a process of applying to a person SMS messaging service. It refers to specifically sending a large number of messages to a group of recipients. There are several industries where bulk SMS messaging is being put to use and it is showing its capabilities in increasing the business and understanding consumer needs to grow and nurture the services and products for better consumer satisfaction.

1.Bulk SMS in airlines

Airlines companies send bulk SMS for several special offers on flight tickets. In India the aviation sector has witnessed drastic growth over the past few years, as the least costly tickets were introduced; upper-middle-class families started using flight to commute rather than trains. In India, the aviation industry is striving hard to offer the best airfare to all the possible consumers across the business and economy class. Improvising customer satisfaction is the main motive of any airline business, so to achieve their customer satisfaction goal airline companies are adopting SMS mobile terminology to increase their customer satisfaction, with the help of bulk SMS services airlines company can update their passengers’ data and provide accurate information to them about flight details and several flight offers and seasonal discounts.

2. Bulk SMS in the automobile sector

Mostly every automobile have established their own identities to increase sales and customer service, these automobiles dealers opt for varied modes of communication to keep healthy sales figures and to improve customer relationship in the form of better sales figure and one of the most effective media is to use bulk SMS marketing which will help them to target a huge group of audience and increase their market boundaries, as bulk SMS marketing is a two-way interactive service it benefits both the dealer and the customer by providing better sales and better after-sale services.

3.Bulk SMS service for banking and financial service sector

Text messaging to your customers in the banking and the financial sector will help your business to gain a competitive advantage in the market because with the help of this tool you can keep the customer updated and connected with the services. SMS marketing can be used by banks to notify customers of their financial status, any bank transactions, and alert for any upcoming schemes or offers. This simple communication will make your banking life more easy and safe.

4.Bulk SMS for courier and logistics

SMS messaging means bridging a gap of transaction processes at every level, which is very important for the smooth flow of business transactions and bulk SMS API will surely create new opportunities for the delivery business. Courier service uses SMS messaging for dealing transactions with their customers, this process can be made more effective by utilizing bulk SMS in your business as it will give a professional touch to your business and customers can get an immediate response of the status of their courier.

5.Bulk SMS services for e-commerce services

Bulk SMS in the online business portals comes in handy to keep the customer updated at a lower operating cost because this works with the help of a software which sends predefined texts to a large group of people regarding any sale alerts or any password reset alert or various types of business promotional offers which is beneficial to the customer in the sense of customer satisfaction and also for the business in the sense of business growth.


6.Bulk SMS in the educational sector

Bulk SMS is regarded as an instant alert method because everyone can’t be updated via email because of certain network problems neither can everyone be updated via calls. After all, it will be time-consuming as well as non-economical, but bulk messaging is quite easy to be sent and read because of no network errors and thus parents have a busy schedule, so it’s not possible to call every single parent regarding any abnormal event or any programs, thus for any last-minute alert bulk texting is the only solution.

7.Bulk SMS in tours & Travel

Bulk SMS service is playing a major role in the tourism business especially in several specific countries because traveling is the latest trend in the world and everyone likes to explore new places but they run out of money and that is the place where tourism business sets in with their latest offers and schemes that ring the notification bell now and then and keeps you updated with all the discounts being put up by several hotels and restaurants or discounts in flight bookings and several other reasons to travel more, which needs to be sent to a large group of people every single day and this monotonous extensive task can only be completed with the help of bulk SMS.

8.Bulk SMS marketing for Real estate Business

Bulk SMS marketing is quite good when it comes to handing the advertisements of any real estate business because the basic call for any real estate business handler is to display as many possible houses and plots and every broker would charge high fees to show the plot to customers and this task can be handled much economically by a bulk SMS tool because it can send links to customers regarding new plots based on the information filled in by them, thus lowering down the human effort and increasing the technical advancement in the market.


9.Bulk SMS in the insurance sector

Bulk SMS Services is showing its capabilities in the insurance sector by ensuring speedy deliveries of messages and timely feedback from the customer with the help of link, and there is a huge advantage as it is cost-effective and most importantly it is seen that SMS has a chance of 65% more feedback than emails and calls. Thus the insurance sector can ensure speedy feedback from their customers and easier renewals in a few clicks via the internet.

10.Bulk SMS in the media sector

The media sector has been the ever-growing sector in the market since its inception in India and as this industry has flourished it has adapted to technological changes and now bulk SMS is being used as an important tool in this sector to conduct polls and send various offers by several service providers or to spread any thought across public for major participation. Thus bulk messaging tool is helping the media industry to get more close to the customer and be more responsive to the customer.

Run an Established Marketing Campaign with Bulk SMS Services?


Run an Established Marketing Campaign with Bulk SMS Services?

Bulk SMS Service is that stage which associates you and your business to any number of people through the assistance of SMS which is shown on phones, or we can say that Bulk SMS Service is the best marketing methodology because through which you can send your message to many people in a brief time frame. 

There are quantities of bulk SMS portal suppliers supporting marketing exercises to achieve the targeted clients. Here are five reasons you can use the intensity of SMS marketing to help your business: 

1. Open Rates: 

98% of all SMS messages are opened and perused by the beneficiary, and on average inside five seconds. That by itself sounds amazing; however, when contrasted with the 20% average open rates of email, it's far superior.

Also, of that 20 % of messages that are opened the average free time on these is around forty-eight hours. So on the off chance that you need to ensure that your message is seen by the most exceptional level of people in your marketing database – pick SMS inevitably. 

2.Highly Targeted: 

The days when business proprietors and marketing supervisors could convey marketing messages into the ether with the expectation that they would arrive at their target audience are finished. For any company with even one eye on costs, it's currently essential that each marketing message is as highly targeted as would be prudent. As bulk SMS marketing is consent-based everybody, who gets a message will - 

a) As of now have an association with you, and; 

b) Have consented to get marketing messages from you. 

These two certainties imply that these targets are now clients just as being leads for new deals. 

3. Roll out celebrity lane: 

Portable investigations demonstrate that 98% of clients will peruse an SMS message inside three minutes of accepting it. Exploit this high commitment – give your supporters something they can trust no one else is getting. 

4.Speed and Flexibility: 

All businesses ought to be equipped to respond to the smoothness of the advanced business world, as adaptability and versatility are critical to returning to the regularly changing economic situations. With the virtual zero lead time in bulk SMS marketing, efforts can be conceived of and conveyed to their target audience in merely minutes. This can be utilized to drive footfall on an average day or bright old stock in front of new conveyances.

5.Low Cost and High ROI: 

Paper advertisements, TV plugs, and practically all types of open-air publicizing are cost restrictive for most little to medium measured businesses. Bulk SMS marketing then again has such a low set ready for action costs that campaigns can be launched and executed for a minor part of expenses related to the more conventional marketing strategies. 



Accept or not but rather bulk SMS service established a standout among the best, least expensive, quickest, and 100% outcome arranged service to be picked on.

It does not just help to advance business/service/product; it additionally helps to get the most valuable traffic and client commitment, which improves it as well as helps to get the best outcome out of it. Bulk SMS saves and makes worth every penny you spent on the service.

Tips to Improve Marketing through Voice Broadcasting

Tips to Improve Marketing through Voice Broadcasting

Accordingly, a programmed voice broadcasting is moreover an inconceivable strategy to quickly contact people who don't have a web connection. Programmed voice broadcasting can make this a lot less complex. With an authentic automated telephone message course of action; you will get reports of who tended to your calls and who didn't. When in doubt, you moreover can leave a message if the individual doesn't get it. 

How Voice Broadcasting System Works? 

Voice broadcasting is an expedient and effective strategy for reaching people with your message. Voice broadcasting is as often as possible used to alert specialists of office terminations as a result of atmosphere or various issues, to tell students of school undoings, and to invigorate customers about exceptional event information. In this way, voice messages are in like manner an unimaginable way for associations to send the course of action proposals to diminish flake-outs or customers who show up late considering the way that they disregarded the time. 

Numerous organizations and managers pick programmed voice messages since; it is briefer than email. People may not read their email sometimes, yet a large number of individuals will answer their phone when it rings or will check their phone messages if they see they have missed a call. 

Programmed Voice Broadcasting - Tips to Improve Voice Marketing 

This briskness makes voice broadcasting an uncommon strategy to satisfactorily show up at your contacts so they have all the information they require right away. Use email facilitated voice broadcasting, to help spread their message viably and guarantee all of their contacts get the information. 

Top Tips to Improve Voice Marketing 

Here are the accompanying tips to improve voice calling showcasing of your business: – 

1. Fast and Secure 

Voice broadcasting is maybe the quickest way to deal with bestowing information to your customer. It is a consistent technique for customer assertions right away. It gives security alongside genuine organization of phone numbers and Call-records. 

2. Terminations or Cancellations Messages 

Numerous associations use voice messages to tell their agents when work has been closed in light of the atmosphere or for various reasons. Various affiliations in like manner inform people concerning plan undoings or business terminations utilizing voice broadcasting since it is a quick technique to show up at a huge number of individuals. 

3. Event or Festival Updates 

Event coordinators use voice broadcasting to invigorate their numerous guests about huge changes to the region, date, or season of the event. Voice messages are not hard to change without earlier notice, utilizing a voice framework empowers event coordinators to keep guests taught essentially all the central subtleties. 

4. Participation and Subscription Renewals 

A programmed calling framework is a remarkable strategy to remind clients that they need to reestablish their enlistments or participation since you can set up a programmed voice message to go out to each customer before the date of their reclamation happens. Alongside these lines; when you have an enormous overview of customers to go to, the programmed voice broadcasting does fundamentally everything for you early. 

If a client wishes to reestablish, they ought to just press a number to converse with a customer care representative who will manage the rest of the recharging system. 

5. Appointment Reminders 

Representatives are normally neglectful, and numerous individuals miss plans since they work up the time or date. A promising (convenient) voice message upon the appearance of the client Appointment is the ideal response for the issue of no-shows up. Numerous organizations have a staff part that calls customers truly yet this can take a long time if you have a ton of customers. In this way, voice broadcasting is the most ideal approach. 

6. Use in Emergency Time 

Sending programmed voice messages is probably the best way to deal with showing up at everyone in an impacted domain. A large number of individuals have either telephones or mobiles (or both) and a quick voice message fills everyone in with respect to whether there is pushing toward the storm, a potential flood advised or cautioning, a woods fire escape, or whatever else. Voice messages consider fast and incredible dissemination of critical or crucial information to help ensure everyone. 

7. Make Short Personalized Voice Messages 

You have to make a short modified voice message for voice broadcasting which should be for 30 seconds. In case you need more leads, by then, even the initial sentence of your voice message must grab the attention of the proposed vested party. 

Here we are giving a couple of hints: 

  • Give your introduction toward the start of your message 

  • Voice messages should look like you are associating with someone. 

  • Give your sensible information about your things or organizations 

  • You can moreover join some appealing plan to make more leads. 

8. Consistent Statistics 

Voice leads can provoke changes that are on different occasions more than leads through electronic instruments like Google AdWords. Track each and every call you sent from the framework. The live reports will refer to the period of call initiation, the season of calls taken, call term, how long the individual heard the call and what are the feedbacks of data (1, 2, etc.) given by the person. 

9. Improve Experience 

Because of IVR (Interactive Voice Response), People who get your message can respond using their keypad or voice. This instinct opens up a system of choices for the customer, who can hear various messages or menu options according to the responses they give.