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Simple Steps to Improve Your SMS Marketing

Simple Steps to Improve Your SMS Marketing


Do you ever wonder if you could be doing better, though? Are there ways to squeeze out even more business from the same list?


Sometimes, a minor change in wording, timing, or even word placement could affect response rates. This is the sort of thing you want to discover by A/B testing. If you haven’t heard of it before, or aren’t sure you understand it, How A/B Testing Works in SMS Messaging. It will teach you the basics and the terminology you’ll need to understand this blog on applying it to your business.


Types of Things to Test

The speed of this A/B testing is different than using it for websites. There, you may have to wait for weeks or even months to get enough visitors to make your test valid. But SMS campaigns usually have quick turnaround times because of how fast the messages are delivered and viewed.


While SMS messages are usually short, there are still lots of things you can change. Here’s a list of ideas:


Timing – You already know the importance of timing in your marketing. But could a small change make a big difference? What if you sent the message a half-hour earlier, or later? Or maybe in the morning instead of the afternoon? Figuring out the optimal time of day for your messages is probably one of the best uses of A/B testing there is.


Call to action – There’s a whole science to selecting the right words for a call to action. In SMS messaging, the options are more limited than on a website or printed collateral. But there are still options. Is “Click here” better than “Get it here”? Or is “Stop by” better than “Visit”? Is a link to a mobile website better than a coupon code? Time to test and find out.


Offers – These are the heart and soul of SMS marketing. The people on your list are not your average customer. They really adore your brand and products (or they wouldn’t have signed up). So, the offers they are willing to take may be different than your email list, or printed adverts. Try some variations and find out what they respond to the most.


Coupon codes – It may sound silly, but redemption rates can be influenced by coupon codes. This is especially true if the customer has to type them in to redeem an offer. It’s a simple change that you can make easily but result in a much higher return.


Keywords – Keywords function much like calls to action in Campaign SMS marketing, Landing Pages, SMS Attachments, Two Way Campaign Management & OTP SMS. They’re not always, but often action words like JOIN, SAVE, or WIN. Sometimes they are related to the topic of the SMS message, like TICKETS to win tickets to a show. It’s worth testing which keywords work best with a campaign, especially if you’re renting them on a shortcode. Finding the best one could save you, and make you more money.



MsgClub URL Shortener: A strategically designed system to run SMS campaigns successfully.

MsgClub URL Shortener bestowed with the world class best features, With this, you can send short URL in Bulk SMS campaigns from the single platform. Now with it, you can run and manage the multiple campaigns with multiple short URLs, automate n schedule your campaigns, track links and clicks, run series of campaigns, generate and send leads to a sales person to bring more business and get live and customized reports to analyse your marketing campaigns more precisely.

Not only this read ahead to get more. This post is going to reveal the secret features of short URL SMS


  • Promote well with Short URLs - Create countless SMS marketing campaigns as per your requirements and add multiple short URLs in it. Send text message marketing campaigns along with short URLs to give them complete information about the offers, discounts and grab their attention to make them your happy customers.   

  • Make customers experience everlasting - Create advanced short URLs to make link access a pleasure with good experience for customers. Even you can create URL with the domain name to promote your brand. Send dynamic short URLs to your users to get the best experience for the platform they open your link on.  

  • Click tracking and analysis - Sending personalised links to gather the information of every customer like - they have received the SMS or not, a number of times they clicked on the URL, their location, browser and operating system used, a time when they clicked the URL and much more. This is going to reveal your customers their buying behaviour, purchasing pattern, their likings and dislikings, their convenient time and much more and knowing your customer will help you to boost your business. SMS marketing campaigns tracking helps to track and gather complete information on the numbers you had sent the URL. 

  • Auto repeat SMS campaigns - Repeat SMS Campaigns as per the status. Send SMS to customers to encourage their purchasing and to make your SMS marketing campaigns successful.   

  • Drip SMS campaign services - Drip SMS campaign Marketing, is a communication strategy that drips or sends, a pre-written set of SMS messages to customers or prospects over time. As it helps to engage your customers, re-engage your inactive customers, saves your time, increase conversion and improve client relations with minimum resources required. Send a pre-designed and perfect series of SMS based on the unique behaviour of customers.  

  • Generate and assign leads to team members - Send generated leads to team members via short URL software and send them Emails and SMS alerts also. Conceptually designed Short URL software helps to assign leads sequentially to the team members. 

  • Add leads to Slick CRM - You can add the leads to slick CRM software to share those leads with sales reps so they can initiate the conversation to make their client. 

  • Customised live report for analysis - Get the live reports on each number you had sent the SMS. Who clicked, at what time, how many times they clicked on the sent URL, the type of operating system and device through which they clicked the URL are all information you are going to receive via Msgclub campaign analysis report.   

    MsgClub Short URL system is conceptually designed software with which you can analyse your campaign well and focus more on the target audience to convert them into your loyal customers. Hence encourage customers to buy more to send them SMS based on their unique behaviour.