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Bulk SMS Service

Simple Steps to Improve Your SMS Marketing

Simple Steps to Improve Your SMS Marketing


Do you ever wonder if you could be doing better, though? Are there ways to squeeze out even more business from the same list?


Sometimes, a minor change in wording, timing, or even word placement could affect response rates. This is the sort of thing you want to discover by A/B testing. If you haven’t heard of it before, or aren’t sure you understand it, How A/B Testing Works in SMS Messaging. It will teach you the basics and the terminology you’ll need to understand this blog on applying it to your business.


Types of Things to Test

The speed of this A/B testing is different than using it for websites. There, you may have to wait for weeks or even months to get enough visitors to make your test valid. But SMS campaigns usually have quick turnaround times because of how fast the messages are delivered and viewed.


While SMS messages are usually short, there are still lots of things you can change. Here’s a list of ideas:


Timing – You already know the importance of timing in your marketing. But could a small change make a big difference? What if you sent the message a half-hour earlier, or later? Or maybe in the morning instead of the afternoon? Figuring out the optimal time of day for your messages is probably one of the best uses of A/B testing there is.


Call to action – There’s a whole science to selecting the right words for a call to action. In SMS messaging, the options are more limited than on a website or printed collateral. But there are still options. Is “Click here” better than “Get it here”? Or is “Stop by” better than “Visit”? Is a link to a mobile website better than a coupon code? Time to test and find out.


Offers – These are the heart and soul of SMS marketing. The people on your list are not your average customer. They really adore your brand and products (or they wouldn’t have signed up). So, the offers they are willing to take may be different than your email list, or printed adverts. Try some variations and find out what they respond to the most.


Coupon codes – It may sound silly, but redemption rates can be influenced by coupon codes. This is especially true if the customer has to type them in to redeem an offer. It’s a simple change that you can make easily but result in a much higher return.


Keywords – Keywords function much like calls to action in Campaign SMS marketing, Landing Pages, SMS Attachments, Two Way Campaign Management & OTP SMS. They’re not always, but often action words like JOIN, SAVE, or WIN. Sometimes they are related to the topic of the SMS message, like TICKETS to win tickets to a show. It’s worth testing which keywords work best with a campaign, especially if you’re renting them on a shortcode. Finding the best one could save you, and make you more money.



Customers are precious so MsgClub SMS marketing campaign software is

What’s your company’s most valuable asset? Maybe your product, services, your shareholders, or your smart and brilliant team come to mind. But without satisfied and loyal customers, you’re out of business. As Customers are the most important people in any organization. They are the resource upon which the success of the business depends. So this is pretty clear that customers are precious.

To maintain and build a better relationship with customers you have to stay in touch with them, to inform every bit of information they need, to send them timely information about your brand in order to create interest about your product and services, to create sense of familiarity you have to use a mode of communication that is reliable, easy to use and that suits your pocket. For this Bulk SMS services is the best option and sending SMS marketing campaigns with Short URL is the best way to win the hearts of your customers. 


For this MsgClub, SMS marketing campaign software helps to build a better relationship with customers by sending short URL in SMS marketing campaign.

To inform about your product, services, to disseminate offers, discounts by sending short URL of web pages, videos, images, audio Msgclub SMS campaign works.

Here are the points Msgclub SMS marketing campaign tracking software is precious for you and your business -  

  1. Easy to create and add short URL in Bulk SMS marketing campaign

  2. Add multiple Short URLs in SMS campaign.

  3. Tracking URLs and get live reports.

  4. Obtain graphical reports to analyze SMS campaign.

  5. Create multiple SMS campaigns.

  6. Auto repeat SMS campaign as per status selected. 

  7. Generate and manage leads.

  8. Directly share leads with sales reps. 

  9. Automatically adds contacts in phone book groups (as per status selected). 

  10. Easy to schedule your SMS campaign.


Enjoy the benefits of using Msgclub short URL bulk SMS marketing campaign and serve your precious clients with the world's best short URL campaign software.