SMS Marketing Campaign Boosts Sales by 98%
If you think about it, you probably don’t open or read every single email you receive, you probably don’t read every advertisement you see on social media, but without a doubt, I bet every single text message you receive you read. Think about that for a moment, how powerful would that be if you could find ways to incorporate SMS into your eCommerce business, knowing almost every text message you send is going to get read?
In this post, I want to show you 2 different SMS case studies and marketing strategies and prove to you exactly why SMS works and why it’s something you should consider for your eCommerce business moving forward.
Why Consider SMS For Your Business?
I’m sure you already know some of these points, but I want to make it clear as possible for you as to why SMS is going to be a fantastic marketing strategy moving into the future for any business.
High Open Rates: Text messages have a 99% open rate, with 94% of those texts being read within the first 5 minutes of being received.
I think just from that one statistic you should be realizing the potential SMS can bring, but just in case you need more convincing, let me continue.
High Response Rates: Not only are the open rates higher with text messages, but response rates have been recorded to be 19% on average. Just to put this into perspective, email marketing has an average response rate of 4.2%!
Are you convinced yet? If not, let’s continue.
Mobile First: More and more people are using their mobile phones to purchase products online. With more people using smartphones and the combination of responsive websites there is no doubt that more people are purchasing products online through their phones. Texting customers is only going to enhance this!
The Competitive Edge: Last but not least, you are going to have a competitive edge if you apply this to your eCommerce business. Very few businesses are utilizing SMS and if you get in now you are setting yourself up for success before every other business saturates this strategy.
Now that we got that out of the way and you understand why this is important for your business let’s look at some case studies.
Seattle Sun Tan Generates $196,000 in New Sales
Seattle Sun Tan decided to use text messaging in their marketing campaign offering discounts to their customers. Within the first month of starting the campaign, they had 4,750 customers opt-in to receive text messages, which added up to $196,000 in new sales. To take this even further the customers who opted in to receive text messages ended up spending 500% more money than regular customers.
Bohemian Guitars Increase Sales by 98%
Bohemian Guitars decided to include a live chat support option on their mobile site, but instead of chatting with someone on the website, they would have the ability to text the support team at Bohemian Guitars. This created such a personal feel for customers and over 6 months sales increased by about 98%.
I hope these two case studies have opened your eyes to see the potential SMS Campaign Provider in India & the business you could be losing out on by not utilizing SMS in your eCommerce business. SMS marketing is similar to email marketing in the sense that you can’t just upload a purchased list of numbers or your entire customer database, there needs to be an opt-in system.
Pro Tip: Most SMS marketing companies will allow you to sign up for a free account that allows you unlimited contacts. This means you can launch a campaign to start building your contacts without paying a high monthly fee. Then when it comes time to start sending your messages you can choose the monthly plan that fits best with your numbers.
So with that said, go take action! Test things out and let us know how things go with your new SMS marketing campaign are three types where you can boost your business among the end-users & increase business growth.
As per SMS with Short URL includes
The SMS with a short URL is sent to the students. As per this short URLs are included in the SMS
When the SMS is received by the students with a Short URL in it, the student clicks on the Short URL he or she has the option to listen to audio, watch Video and also to fill the enquiry form of the college.
2. As per SMS with File Attachments includes
SMS with the File Attachments includes when you have the lecturer where the teachers are taking on the zoom, Go to meeting & other options. Now she/he tries to provide that image & notes to the student.
We provide the best solution where the teacher can add the images, the lecturer notes such as Document file, Excel File & PDF File. By this, they can attach with the help of file attachment for all the documents for the lecturer & send it to the Parents. When parents get on the mobile at that time when they click, the teacher can see who is taking initiative in our SMS.
The Reseller which uses our services so mainly send via SMS Attachment that is Syllabus, Time Table, Documents Links, Images. They are saying it is the easiest way to send the SMS to the parents. They can see how many times a parent clicks on the same link, who is taking initiative & who is not.
3. As per SMS with Landing Pages includes
The SMS Landing Page Creator allows our customers to design and create the page of their own choice and to Send Landing pages through SMS via a Landing page. With the help of this, you will get who shows interest and which device is used etc. Display your products/services/campaigns effectively: Picture speaks a thousand words and hence you have an opportunity to make the public familiar with your advertisement. Be it a display of your products or service or a social awareness drive, the proper well-prepared message of the campaign in the form of pictures will encourage the audience to participate more. SMS landing page rates are very affordable so try today our SMS Landing Page service.