{"id":3134,"date":"2025-12-10T13:31:09","date_gmt":"2025-12-10T08:01:09","guid":{"rendered":"https:\/\/www.msgclub.net\/learn\/?p=3134"},"modified":"2025-12-10T13:31:09","modified_gmt":"2025-12-10T08:01:09","slug":"create-whatsapp-flow-in-utility-category","status":"publish","type":"post","link":"https:\/\/www.msgclub.net\/learn\/create-whatsapp-flow-in-utility-category.html","title":{"rendered":"Create WhatsApp Flow in Utility Category"},"content":{"rendered":"\n<p>What is Flow?<\/p>\n\n\n\n<p>WhatsApp Flows is a feature that can helps businesses create interactive, chat experiences within WhatsApp. It uses a combination of normal messaging and interactive elements like buttons, lists, and forms to guide customers through a series of steps which can help business in gathering client information, assist customers in selecting products, create a registration process and book appointments\u2014all within a single WhatsApp message.<\/p>\n\n\n\n<p>The Flow Template can be created for both Marketing and Utility category and in this blog we will learn how to create flow template in Utility Category<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn More<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#utility-flow-create-video\">Process Video<\/a><\/li>\n\n\n\n<li><a href=\"#utility-flow-create-steps-guide\">Step by Step Guide\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"#utility-flow-create-faqs\">FAQs\u00a0<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"utility-flow-create-video\">Video<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Verified WhatsApp Utility Flow Template (Utility)| Create, Send &amp; Mobile Preview\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/Q4gpISJ1lbE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"utility-flow-create-steps-guide\">Step by Step Guide<\/h2>\n\n\n\n<p><strong>Step 1:<\/strong> Sign in to<a href=\"https:\/\/msg.msgclub.net\/\"> MsgClub<\/a> using your <strong>Username<\/strong> and <strong>Password<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1024x450.png\" alt=\"\" class=\"wp-image-3135\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1024x450.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-300x132.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-768x338.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 2:<\/strong> You\u2019ll receive an OTP on your registered mobile number.&nbsp; Enter the OTP and click Verify.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1-1024x576.png\" alt=\"\" class=\"wp-image-3137\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1-1024x576.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1-768x432.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 3:<\/strong> From the <strong>Dashboard<\/strong>, select <strong>Verified WhatsApp Service<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-2-1024x551.png\" alt=\"\" class=\"wp-image-3138\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-2-1024x551.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-2-300x161.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-2-768x413.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-2.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 4:<\/strong>\u00a0 In the left-hand panel, click on <strong>Template <\/strong>and in it select<strong> \u201cBroadcast Template\u201d<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-3.png\" alt=\"\" class=\"wp-image-3139\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-3.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-3-300x169.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-4.png\" alt=\"\" class=\"wp-image-3140\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-4.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-4-300x169.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p><strong>Step 5:<\/strong> Click on the <strong>Create Template<\/strong> button on the right side.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-5.png\" alt=\"\" class=\"wp-image-3141\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-5.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-5-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-5-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 6:<\/strong> Choose <strong>Template from Scratch<\/strong>, then click the <strong>Show <\/strong>button.\u00a0 This will open a form where you can create your broadcast template.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-6.png\" alt=\"\" class=\"wp-image-3142\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-6.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-6-300x131.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-6-768x335.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Select Template Category<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Category:<\/strong> Select the message category which decides your message type like \u2014 Marketing, Utility, or Authentication.\n<ul class=\"wp-block-list\">\n<li>Marketing \u2013 Marketing is used for promotional and semi-promotional messages and it comes with many different types\u00a0 of features.<\/li>\n\n\n\n<li>Utility- Utility is for transaction messages like bills, invoice etc.<\/li>\n\n\n\n<li>Authentication \u2013 Authentication is for verification codes and OTPs messages where the content is fixed and cannot be changed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><strong>Note:<\/strong> To create a transaction or informational&nbsp; template, choose the Utility tab and in it choose <strong>Flow<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-7-1024x576.png\" alt=\"\" class=\"wp-image-3143\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-7-1024x576.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-7-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-7-768x432.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-7.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Fill in the following fields<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Template Name: <\/strong>Enter a unique name for your template.<\/li>\n\n\n\n<li><strong>Language<\/strong>: Choose the template language.<\/li>\n\n\n\n<li><strong>Header (Optional): <\/strong>Select the type of header \u2014 Text, Image, Video, or Document.<\/li>\n\n\n\n<li><strong>Body:<\/strong> Write the main message for the broadcast. You can also insert variables if needed.<\/li>\n<\/ul>\n\n\n\n<p><strong>Note <\/strong>\u2013 Make sure this template does not contain any promotional content otherwise it will not be approved in utility also might get rejected.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-8.png\" alt=\"\" class=\"wp-image-3144\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-8.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-8-300x160.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-8-768x409.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Footer (Optional): Add a message footer if required.<\/li>\n\n\n\n<li>Button : Since this is a Flow, then the flow button will be preselected in the Action Type dropdown and select the flow that you want to send using <strong>Select Flow<\/strong> dropdown.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-9-1024x576.png\" alt=\"\" class=\"wp-image-3145\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-9-1024x576.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-9-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-9-768x432.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-9.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 7: <\/strong>After filling in all the required details, click the <strong>Save <\/strong>button. Your broadcast Flow template will be created and added to the Template List, where its status will appear as \u201cIn Review.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-10-1024x576.png\" alt=\"\" class=\"wp-image-3146\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-10-1024x576.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-10-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-10-768x432.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-10.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Note \u2013<\/strong> After submitting your template, please wait a few seconds for it to be approved. If it takes longer than expected, go to the Create Template dropdown and select the Sync option. This will update the status of all your latest templates.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-11.png\" alt=\"\" class=\"wp-image-3147\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-11.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-11-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-11-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Step 8: <\/strong>After your template status is shown as Approved then you can start sending your WhatsApp messages\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-12-1024x576.png\" alt=\"\" class=\"wp-image-3148\" srcset=\"https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-12-1024x576.png 1024w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-12-300x169.png 300w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-12-768x432.png 768w, https:\/\/www.msgclub.net\/learn\/wp-content\/uploads\/2025\/12\/image-12.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"utility-flow-create-faqs\">FAQs<\/h3>\n\n\n\n<p><strong>Q.<\/strong> What is Flow?<\/p>\n\n\n\n<p><strong>Ans.<\/strong> A Flow is an interactive WhatsApp form or step-by-step journey that helps you collect information, guide users, or automate tasks. It allows customers to fill details like name, address, product preferences, feedback, etc., within WhatsApp itself.<\/p>\n\n\n\n<p><strong>Q.<\/strong> What is a Utility Template?<\/p>\n\n\n\n<p><strong>Ans.<\/strong> A Utility Template is a WhatsApp-approved message format used for sending important, business-critical updates to customers.<br><strong>Examples:<\/strong> Invoices, billing updates, order confirmations, reminders, or payment alerts.<\/p>\n\n\n\n<p><strong>Q.<\/strong> Can I send my customer an information form to get their details for invoice or billing?<\/p>\n\n\n\n<p><strong>Ans.<\/strong> Yes. You can send customers an information form using a <strong>Flow<\/strong> in Utility category, where they can fill in their billing and invoice details directly on WhatsApp.<\/p>\n\n\n\n<p><strong>Q.<\/strong> Can I create a WhatsApp Flow in a Utility Template?<\/p>\n\n\n\n<p><strong>Ans.<\/strong> Yes, you can add a Flow button inside the Utility Template.<br>This means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utility Template = your main message<\/li>\n\n\n\n<li>Flow Button = opens the interactive form<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is Flow? WhatsApp Flows is a feature that can helps businesses create interactive, chat experiences within WhatsApp. It uses a combination of normal messaging and interactive elements like buttons, lists, and forms to guide customers through a series of steps which can help business in gathering client information, assist customers in selecting products, create&hellip; <a class=\"more-link\" href=\"https:\/\/www.msgclub.net\/learn\/create-whatsapp-flow-in-utility-category.html\">Continue reading <span class=\"screen-reader-text\">Create WhatsApp Flow in Utility Category<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,18],"tags":[23,944,910,943,25,30,34,24,911],"class_list":["post-3134","post","type-post","status-publish","format-standard","hentry","category-verified-whatsapp","category-whatsapp-api","tag-business-whatsapp","tag-flow-in-utility-template","tag-utility-template","tag-utility-template-with-meta","tag-verified-whatsapp","tag-whatsapp","tag-whatsapp-business-api","tag-whatsapp-flow","tag-whatsapp-utility-template","entry"],"_links":{"self":[{"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/posts\/3134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/comments?post=3134"}],"version-history":[{"count":3,"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/posts\/3134\/revisions"}],"predecessor-version":[{"id":3184,"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/posts\/3134\/revisions\/3184"}],"wp:attachment":[{"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/media?parent=3134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/categories?post=3134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.msgclub.net\/learn\/wp-json\/wp\/v2\/tags?post=3134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}