Get the most bang for your buck with our SMS marketing service.
Our small business customers love our reliable and affordable text marketing service. To name just a few, they take advantage of the following features: birthday rewards, text to win contests, social media integration, age verification, email capture, and email integration. The even use of our software to text-enable their landlines and power all of their business text messaging. Long story short, small business owners love working with our easy to use, text marketing service. Our customer support team and educational resources empower you to succeed. Let's talk a bit more about how text marketing works.
How Text Marketing Works
The small business owner selects a keyword. This keyword is a word or two words that accurately represent your business. Customers then text your keyword to a shortcode which is a 5 or 6 digit phone number used for mass texting. This is how they join your list.
After joining your list, customers receive an automated text back explaining the details of their subscription. This message is called an auto-reply. An auto-reply for Cones might look a little bit like this.
Thanks for signing up to receive weekly deals from Cones! Starting October 1, we'll be serving dozens of new hot cocoa flavors for the winter season. Show this text to buy one cocoa, get one free.
During the entire month, you gather 497 subscribers. That's great! Now, when you're ready to transition, you might fire out a"first buy free" offer. This will help drive new business to your stand and reward loyal customers for stopping in. This is your offer. As your business grows, you can use your mass texting service to regularly send out weekly promotions that encourage more business. Having a hard time grasping the whole text marketing concept? Here's a great example.
Owning a local business isn't easy. Max and his sister just opened up a hardware store downtown, and so far, the business hasn't been great. They usually get three new visitors a day, and out of those three, the only one makes a purchase. Not the way things should be starting.
One day, Max is fed up with the lack of interest, so he decides to speak up. He heads over to his Facebook page and posts a status that reads, "Business has been kinda slow at the new hardware store. Any ideas?" Within the first hour, ten people comment, saying something along the lines of, "We're having a hard time finding your store!"
It all starts to make sense. They are wedged between two large warehouses, and Max never mentioned this odd location in any of his marketing materials. This could be a problem.
Finally, his sister speaks up. "This might sound dumb, but can we text everyone the location info?" They have a list of numbers they collected right before their grand opening. Because he put a compliance statement on his initial sign up sheet, he can then manually add these numbers to our platform, and fire out a location text. The next week, Max and Christine are seeing 50+ new visitors a day. They then continue to fire out text promotions every week, which grows their business.
How Will Bulk SMS Grow Your Small Business?
Let's start with these three common truths.
Sending text message blasts is doing wonders for our customers. Small business owners who follow our best practices observe the following.
Increased foot traffic
Increased offer redemption
Heightened brand awareness
Strengthened customer engagement
Why Choose SMS?
Out of all other marketing solutions, what makes texting perfect for small businesses?
Everyone can receive texts.
Over 90% of all texts are read within the first 5 minutes. The average Indian looks at their cell phone 150+ times a day. 70% of Indians want to receive mobile offers from their favorite businesses. It's perfect for the business owner on a budget. At just pennies per text, it's cost-effective.
These benefits just scratch the surface. Our platform also offers unparalleled customer support, innovative features, and educational tools that empower you to succeed.
How to Get Started
1. Choose Your Keyword
Your text marketing keyword must be simple, easy to remember, and unique to your business. For example, if you own a local record store downtown called Spins Tunes, you might want to reserve the keyword Spins or SPINS. Even SST would do.
2. Write Your Auto Reply
Your auto-reply is an automated text that subscribers receive immediately after opting into your Voice SMS marketing list. This includes a confirmation of subscription, offer redemption details, and a compliance statement. To protect you, we automatically include a compliance statement at the end of your auto-reply.
3. Grow Your List
The next step? Promoting and growing your list. Settle on an irresistible opt-in incentive, and then try the following list of growth techniques.
Post a text to join a graphic on Facebook.
Send out an email with opt-in instructions.
Put up in-store flyers.
Insert a sign-up widget on your website.
Verbally engage with customers, and ask them to sign up.
4. Send Out Irresistible Promos
If your text promotions aren't irresistible, subscribers will eventually grow disinterested. Avoid this unfortunate speed bump by making campaign development a group effort. Have a sit down with employees, and review ideas.
If your messages offer little to no value, people will opt-out. That sucks for you, as it ruins the entire purpose of text marketing. The more subscribers on your list, the more impact your messages have on sales.
Sample Text Campaigns for Small Businesses
You always want to be building your marketing web of influence. Use our email capture and integration features to grow your email list while engaging with text marketing subscribers.
Text to Win Contest
You can't argue with the effectiveness of a text to win sweepstakes. Make sure your grand prize is irresistible, and then use this as a tool to grow your list. Want to win a year's supply of Limited Athletics merchandise? Reply with GEARME, and enter for your chance to win. The winner was announced on 4/13.
Mobile Coupon Codes
This is one of the most obvious use cases, as the majority of text marketing customers use our service to fire out special offers.