Bulk SMS Service

What are API SMS and OTP SMS? Let’s learn

These days, bulk SMS is in trend to ensure a great number of conversions from people sitting across the globe. Mainly, there are two-type of SMS services that fall under the category of text SMS marketing and one can easily enable the best promotions of their brand in the best possible manner.

However, there are two kinds of sources through which business owners can spread information in the most convenient and secure manner.



Application programming interface (API) is a set of rules and regulations that are properly followed in the manner of generating the information as well as business communication among the public that enables developers to achieve positive outcomes. These APIs are available in various programming languages like SMS API Asp, Java, etc and it is helpful in software or website integration at the same time.

With the integration of SMS API gateway businesses can bring delight on the face of potential customers in order to get the best reliable sources. Through the seamless way of promotion, one can have great ROI and goof customer’s lead.

Some key features of API SMS gateway:

Real-time DND filtration of mobile numbers that ensures great results in a short span of time.

  • Various kinds of API available like Schedule SMS API, DLR API, select the best one and make your business operations smoother.

  • Proper authentic delivery reports available to get good SMS mechanism to ensure great SMS delivery mechanism.

  • Get free asp SMS API of MsgClub and set up bulk SMS services in no-time. Our API is available easily on the interface along with the ready-to-access sample codes.


OTP’s have now become an important part of any business. For extra customer security, or for mobile number verification banks, e-commerce stores or any other organization who deal in online services are making use of OTPs. These SMS have an instant delivery option of 3-5 seconds so that a user may not face any problem in making digital payments.

Some key features of OTP SMS:

  • Easy integration of the channels for higher advantages such that businesses could ensure to have a proper network.

  • Fastest, dedicated and smart route for one-time-password SMS delivery on users mobile number.

  • Live delivery report of all SMS sent through the server.

How to export ‘’Delivery Report’’ of your text messages???

At MsgClub you can measure the effectiveness of your SMS marketing campaigns easily through our authentic delivery reports. On our interface clients can get the real-time status of all sent campaign. It describes the brief status of the transactional, promotional SMS or OTP messages sent by you.

Because understanding the different status in DLR is very important to realize the ROI you might have gained from that SMS campaign. Moreover, we also provide delivery reports of other things like SMPP DLR, Scheduled DLR, Send SMS Outbox, Failed API all under the same option.

Even, you can export each and every DLR on your desktop into CSV format. Given-below I am sharing simple steps that you need to follow before downloading reports of 7 Days and more.

1. Sign-in to your account at, go to ‘Delivery report’.

2. Under this, by default, you will get 7 days DLR of your text messages. If you wish to export or download a single report that you can move your cursor on the Action option and then click button highlighted in the below-given image.

3. In case, if you have a requirement to view more than 7 days delivery report than go to ‘More DLR’.

4. Select the start date and end date to get reports of messages between the selected dates. For example, You have selected start date of 1st August and end date of 20th August all 20 days SMS delivery reports will get automatically exported into your system.

Note: You will get last 1-month delivery only at our interface.

5. Just open it and get each and every detail like request ID, mobile number, sender ID, status, route name, sent date/time, delivered date/time & username.

If you’re working as our bulk SMS reseller you can even view the reports of your client also. In the ‘’Delivery Report’’ option you will get a drop down showing ‘’self’’ in which you can select client.

Search your customer username, select start/end date and click show button to get 7 Days DLR and last 1 month DLR.

What is actually sender Id in bulk SMS marketing

SMS is a part of telecom, which is regulated by the government of India. A few years back, the price of was as low as 1 paise per SMS. Every small and big business marketer latched onto this cost-effective marketing tool. With lots of text messages into subscribers inbox, they started feeling discomfort. So, to avoid telemarketing unwanted calls and messages TRAI (Telecom Regulatory Authority of India) has given guidelines to regulate text messaging for commercial purpose. With several amendments following the regulations, SMS is now classified as Transactional SMS and Promotional SMS.

Transactional SMS

There are certain guidelines given by TRAI regarding transactional SMS. An enterprise can give information to their customers, employees, clients regarding their business. It can be a reminder for a meeting or any transaction made on the bank account. Below I am sharing broad categories which can be treated as transactional SMS category-

Education Institutes: Information regarding attendance, parents teacher meetings, cultural events can be shared with parents or guardians or students.

Airlines/Railways: Information given by airlines or Indian railways to its passengers regarding travel schedules, flight delays, ticket booking, and reservation.

E-commerce Stores: Information sent by online shopping stores in response to transactions made by their buyers, shipping status, refund updates etc.

Banks & Insurance Agencies: Banks can give alert to their account holders regarding any debit/credit transaction. For net banking, OTPs can be sent for mobile number verification. Insurance companies can update their clients regarding any new policy and can send timely reminders regarding due payment etc.

Promotional SMS

As the term indicates, any SMS which is sent for the marketing purpose is known as a promotional SMS. Mobile subscribers can register under NDNC into following categories:

  • Banking / Insurance / Financial products / credit cards

  • Real Estate

  • Education

  • Health

  • Consumer goods and automobiles

  • Communication/Broadcasting/Entertainment/IT

  • Tourism and Leisure

If none of the above categories

As a business, you can only send Promotional SMS messages between 9 AM and 9 PM. All the text messages will have a 6 digit numeric sender id prefixed with operator code like VK123456

Coming to the point, business organizations and enterprises have to create their own sender ID on the bulk SMS service provider interface. They can also send text messages with the sender id of their brand name/company name/product name.

At MsgClub interface, run your bulk SMS campaign with an ease because at our platform sender ID approval is much simpler. Just create a simple request within 1 hour your request will get approved by our team experts.

Use of Google Spreadsheet SMS Add-on for Schools

Bulk SMS for schools is an innovative notification system that allows them to make quick & hassle free communication between parents or guardians or students. However, most professional use spreadsheet to maintain data. Likewise, the use of sheet to maintain students data is so high!

So, we’re back again with another amazing Google spreadsheet to send instant SMS from it.

Msgclub incredible bulk SMS Google spreadsheet add-on makes the task of sending bulk text messages very easy for schools. This incredible feature of our bulk SMS software allows you to directly send thousands of messages to mobile phones across the world related to your organization in a single click.

Although, this add-on offers unmatched convenience by allowing authorities to send personally customized messages to the students or parents and don’t worry you’re getting the same functionalities that you get on the panel.

Now it’s time to go through the example to understand the use of bulk SMS via spreadsheet add-on.

For example- If a school management wants to remind its students about the presentation day, they have students data of the same section in one excel sheet and afterward, they can select to which group they want to inform presentation date & time.

If school authority wishes to send messages about presentation day in a personalized form they can do it simply with our ‘Custom SMS’ feature available at Google spreadsheet add-on. You can draft personalize SMS in this way-

Hello Shubham...Hope you’re doing well! The seminar presentation of ‘’Group A’’ will be at 8th September and be present at 8:30 am sharp in 15 no. classroom.

On the other hand, MsgClub providers another advantage where schools can even use SMS add-on for Google spreadsheet in their PC to schedule SMS when they’re busy in other work. If they want to remind parents about the last date of due fees they can just directly schedule message of a particular date/time in the extension box of our panel, automatically the SMS will get shoot on selected parents contact number without any delay.

Why is Bulk SMS important for schools?

  • To send a notification to parents & guardian about school closure due to bad weather condition.

  • To reduce telephone bill cost and also saves time because calling to every single student or parent is impossible.

  • To remind parents about the upcoming fest, special announcement or parents teacher meeting.

  • To send attendance of students.

  • To reach each parent privately within a 5 second.

  • To send due fees reminders.

So, don’t wait for the right time? Integrate our Google Spreadsheet add-on in your PC’s and start sending bulk sms to different people sitting across the globe. If you want to install it, read our blog to know how to install spreadsheet addon into your system.

How to edit signature in SMS description ???

If you’re using MsgClub gateway you might have a question in your mind what does SMS signature means? SMS signature means is useful when you want to send your name, contact number or website name by default in each and every SMS content. All you need to put your signature in the given box at the end of send SMS window. And don’t forget to click on the ‘Signature Enable’ box. If you forget and sent your messages your signature will not be shown on recipient’s mobile.

Moreover, if you wish to save Signatures we do have an option too. Just click save button your signature will be saved as a draft and it gets shown on the right corner when you create any messages for your campaign. Within a single click, you can add that signature into your current SMS content.

Or if you wish to edit them in future, select that particular signature from the draft and edit it if needed.

At MsgClub platform you can easily search for signatures from the top. In case, if there is no requirement of a particular signature, delete it.

If you have any more doubts or queries feel free to contact our team executives at 8878601181 or drop them an email at They will assist you shortly!

What is long code services?

Long code is also known as a 10-digit virtual mobile number, which is used by several kinds of businesses to send and receive messages. In the SMS long code services, businesses have their own virtual number rather than short codes which are generally shared across a lot of brands.

However, it is primarily used for lead generation or getting feedback from people who have bought a product or service from you. At MsgClub platform you will get easy to remember 10-digit long code number and have good recall value. In case, if you wish to have your own dedicated long code then you can choose any premium number and use that as your SMS long code number. This service will help you to establish 2-way SMS campaign. For every keyword and sub-keywords, you can manage your auto-reply messages.

Our web-based control panel is fully featured which helps businesses to reach out to their potential customers irrespective of time & place. It is also easy to use one can get information like sender’s mobile number, message, date & time of the message.

Features we provide in our long code SMS service-

Auto Reply SMS

Auto reply can be set on every incoming SMS received from the sender’s mobile number which can be editable as per the need of a user.


A complete hub of API with amazing features like secured, fully controlled and managed webhook API which is available in the panel.

Unlimited Sub Keywords

Easy create unlimited sub-keywords for your messages and manage different auto-reply SMS for every sub keyword. For example, your main keyword is DISCOUNT, then you can create sub keywords like 50 DISCOUNT, 30 DISCOUNT etc.

Email and SMS Alert

Email and SMS alert immediately on your registered email and mobile number helps you to interact with your customers from anywhere. Our alerts contain a complete report about subscriber like mobile number, a message of subscriber, date & time so that you can contact user immediately.

Live Report

Real-time reports for all clients and for webhook users so that can they can also see their campaign status. Easily export reports on a daily, weekly or monthly basis in excel format. Separate download reports for main keywords as well as sub keywords.

If you want to learn more about long code services contact MsgClub team members at 8878601181 or drop an email at

How to send SMS in Hindi using excel?

If you’re using SMS marketing service than you might have the wish to reach out to your audience in their regional language. Well, with the evolvement of new technologies in bulk SMS industry, many of the providers like MsgClub have started offering Unicode feature that enables business owners and marketers to send out notifications, reminders & alerts in multiple languages.

At our robust and user-friendly interface sending text messages in other languages is very simple. Some of our client’s have query regarding how to send text SMS messages in Hindi using excel sheet.

In this blog, I am sharing easy steps to send your SMS in Hindi or in any other regional language from MsgClub bulk SMS gateway.

1. Go to our panel at

2. Click on the send SMS option, select route, sender ID, add a mobile number and then select the drop-down button ‘English’ to Unicode. If you have your customers mobile number in excel file then upload your Excel sheet in CSV format. Make sure your sheet matches with our given sample format, otherwise our system will show you an error while uploading the excel file.

3. We provide Hindi language default in Unicode feature. Once you type your SMS content in English our automated system will convert your English text into Hindi.

4. Then, click on the send button to send your messages immediately. If you wish to send out messages on a later date & time than go to ‘Schedule’ button select your date and time. Our system will automatically send it to your selected group of an audience.

For more information about us contact our sales team executives at or if you want to know about our other services rather than bulk SMS then visit our website

MsgClub DND Filter- Check up to thousands of number in a single click

DND stands for Do-not-disturb. As per the TRAI (Telecom Regulatory Authority of India), companies are not allowed to send promotional information to telecom users. Any user who has registered his/her number under DND service will not receive any unwanted marketing calls and text messages from commercials. If they receive such kind of SMS or calls they can file a complaint against sender to TRAI.

To avoid big penalties we have launched smart DND filter for our clients who’re running SMS marketing campaign for their business. Well, the most amazing is thing is that we offer DND scrubber service on the same panel from where you can also send bulk SMS messages to your audience. Moreover, we enable our clients to filter out mobile numbers in two different ways:

1. Via Copy Paste

2. Via Upload CSV

Via Copy Paste

If you have your customers database into one place, simply copy those numbers whom you want to send promotional messages and paste it in the given box. Click Filter button, our system will automatically download CSV file that clearly shows the status by the name NDNC and DNC.

Filter via Upload CSV

Among 90% of the small and big organizations maintains their thousands of client or customers data on excel sheet. So, via uploading those excel sheet in CSV format, they can be filtered out which mobile numbers are registered under DND service.

So, this is how you can simply take the advantage of our DND filter while doing bulk SMS marketing for business. You can also check the NDNC report at our interface to get the details of transactions, how many numbers go filtered, deducted SMS credit etc.

But before moving ahead with this DND number check read out some important points:

1 SMS credit will be deducted for each request or 100 numbers/credit.

- If a request for the filter is less than 100 numbers then 1 credit will be deducted.

- If a request for the filter is more than 100 number then for each 100 number 1 credit will deduct. For Example, 2340 number is filtered then 24 credit will be deducted.

The balance will be deducted from any of the routes.

How to use android application of MsgClub?

We have launched our mobile application to make the task of sending SMS more easier when you’re unavailable at the system. If you wish to install it on your android mobile phones either go to our panel and then click Android APK option, type your mobile number or email address to get a link for download.

-Once you download an APK file, go to your download folder in the file manager. Open the file and install it.

We have also given an option to download it for the desktop.

Or you can download it simply from Google Play Store. Search  ‘’MsgClub’’ and install it.

If you have an account login with the credentials and if not, sign in for a new account.

Once you sign-in to our android application you’ll see the features as same we provided at our cloud-based interface.

At our home of mobile application you will get options like:

New Message-

You can send transactional SMS and promotional SMS to any of your recipient from this option. All you need to select the route, sender ID and mobile numbers. Our robust system will send your text messages instantly.


Voice Calls- If you want to run bulk voice call campaign for your business, then within three steps you can create it. At our platform, you can upload mp3 or wav file of a pre-recorded voice message or link of the voice SMS.


Best way to send a text message to your mobile contacts. Choose the contacts you wish to share any information, reminder or alert and then click send msg button.


If you have created any group on our panel then it will be shown here. If you want to make a new group than that option is also given. Type a group name and start adding contacts.

Text DLR-

Analyse your campaign success through this feature. We will provide you default 7 days DLR and last one month DLR in graphical and chart representation with whole details like real-time status, route name, SMS credits deduction etc.

Voice DLR-

Get the delivery status of your all sent voice SMS campaign from here. Your balance will be deducted only on answered calls.

Manage Client-

This option is useful for our bulk SMS resellers. A reseller can manage their clients by searching their name. He/she can disable/enable their account, change a password, add funds, and extend expiry date.

In case of a new client, the reseller can go to add client option to make that person a user or his/her sub-reseller.

So, this how you can enjoy SMS marketing features on your mobile phone. For any assistance or query feel to contact our sales team representatives or customer support executives at or 8878601181

How to check balance in my account?

We have designed our bulk SMS panel that is very easy to use and understandable. We have over 35,000+ clients who’re already using our SMS gateway to send SMS campaigns. Recently we have got some questions regarding the balance of the account, some new clients are unable to find the total balance of their account at our panel so we decided to guide them with this blog.

Below I am sharing simple steps to check SMS credits balance in user account:

You can check balance either from the check balance API or from the panel.

*In the developer API option, we have given More/Resellers API option for clients who are already using our bulk SMS gateway API and wants to see balance into their own software application.

*Simply scroll down the window you’ll see ‘’Get client balance API’’ along with the parameters. For its integration contact our team members.

On the other hand, on our bulk SMS panel, you can get a balance of all the routes at the front.

1. First login to our interface at with registered username and password.

2. Go to the send SMS option at the left corner of the panel.

3. At the top, you’ll get all SMS routes like Transactional SMS and Promotional SMS, where you can see the remaining balance of your account in each and every route.

So, this is how you can check the balance of MsgClub account. If you want to buy some more bulk SMS service credits contact our team members and know which package is best for your requirement. For customer support add a support ticket from the request wall or drop an email at

To know more about other marketing solutions like voice SMS, missed call alert, URL Shortener visit our website