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Boost Sales with WhatsApp Catalogue Message - MSGCLUB Blog

Boost Sales with WhatsApp Catalogue Message

WhatsApp is revolutionizing eCommerce, becoming the ultimate platform for promotions, marketing, customer support, and sales. Its unmatched convenience and seamless experience make it a favorite among online shoppers.

Gone are the days of juggling countless messages and product images to address customer queries. With WhatsApp, you can streamline conversations and deliver quick, personalized responses—boosting efficiency and delighting your customers like never before!

The WhatsApp Business API introduces WhatsApp Catalogue Messages, simplifying product sharing and streamlining conversations. Enjoy smarter, faster communication and enhance customer experiences effortlessly!

What is a WhatsApp Catalogue Messages?

A WhatsApp Catalogue is a feature within the WhatsApp Business app that allows businesses to showcase their products and services directly within the messaging platform. This catalogue acts as a digital display, making it easy for businesses to organize and present their offerings in a user-friendly way.

When a WhatsApp catalogue is set up, it appears on the business profile, displaying each product or service with essential details such as the title, pricing, description, and even a website link or product code for easy reference. This feature helps simplify the shopping experience by providing customers with a clear, concise overview of what’s available, right at their fingertips. It simplify customer interactions and enhances engagement by making product discovery quick and convenient.

What Does the WhatsApp Catalogue Include?

WhatsApp makes it easy to include all the essential details about your products and services in your WhatsApp Catalogue. Here are the five key fields you can add for each item listed:

  • Name: Add a clear and descriptive name for your product or service in the WhatsApp Catalogue, making it easy for customers to identify it.
  • Price: Display the price of each product or service, ensuring transparency for your customers. The currency will be set based on the country code of your business account’s SIM card.
  • Description: Write a brief but informative description to give customers more details about the product or service in the WhatsApp Catalogue.
  • Link: Include a link to your website, allowing customers to explore more information about the product or service directly from the WhatsApp Catalogue.
  • Product Code: You can add a unique product or service code, which helps customers find more details on your website. It works just like a barcode, enabling easier tracking and searches both online and offline.

Seems pretty handy, right? Catalogues are a perfect tool for reducing the hassle of exchanging multiple messages and media files when a customer shows interest in a specific item. Whether you’re running a small business or eCommerce, this feature streamlines the process and enhances your customer service.

What are WhatsApp Catalogue Messages?

To use this feature, businesses need to sign up for the WhatsApp Business API with the help of solutions like MSGCLUB.

There are two main types of WhatsApp Catalogue messages:

  • Single Product Messages (SPM): These messages allow businesses to share a single product from their Catalogue with a customer. The product appears in a Product Detail Page (PDP) format, showcasing key details like pricing, description, and image.
  • Multi Product Messages (MPM): These messages enable businesses to share a selection of up to 30 products at once, directly from their WhatsApp catalogue. MPMs offer customers a broader view of your inventory, making it easier to browse and shop.

How to Promote Your WhatsApp Catalogue?

Setting up your WhatsApp Catalogue is just the beginning. To drive engagement and get consumers to explore your products, you’ll need an effective promotional strategy. Here’s how you can boost visibility:

  1. Run WhatsApp Broadcasts
    Update your Catalogue regularly and notify your customers with broadcast campaigns. Share new arrivals or exclusive offers along with custom discounts to encourage them to check it out.
  2. Share on WhatsApp Stories
    Use WhatsApp Stories to announce Catalogue updates. Stories are a great way to reach a wider audience and engage customers who may not check regular updates.
  3. Include in Customer Support Templates
    Incorporate WhatsApp catalogues in your customer support responses. Sharing product information efficiently helps keep customers engaged and opens opportunities for cross-selling.
  4. Use in Win-Back Campaigns
    Re-engage existing customers by promoting your Catalogue in win-back campaigns. Show them new items and discounts to rekindle their interest.
  5. Follow Up on Abandoned Carts
    Reduce cart abandonment by using WhatsApp Catalogue messages in follow-up reminders. This increases conversion rates and encourages customers to explore more items.

By integrating these strategies, you can drive more interactions with your WhatsApp Catalogue and convert more leads into sales.

Best Practices for WhatsApp Catalogue Messages

Based on our extensive experience working with eCommerce businesses and analyzing the use cases of WhatsApp Catalogue messages, here are some essential tips we recommend to maximize its effectiveness:

  1. Streamline Your Product ListingsAlthough you can add up to 500 items to your WhatsApp catalogue, listing too many can overwhelm customers. Focus on showcasing best-sellers, popular items, or new arrivals to make it easier for shoppers to find what they want.
  2. Create Collections in Your WhatsApp CatalogueOrganize your WhatsApp Catalogue into collections to make it easier for customers to find similar products. Only create collections when you have multiple items in the same category to keep your catalogue simple and easy to navigate.
  3. Provide Full Product Details
    Don’t just list titles and prices. Include key information like features, benefits, and what makes your product unique to help customers make informed decisions.
  4. Keep Your Catalogue Updated
    Regularly update your WhatsApp catalogue to remove out-of-stock items and add new ones. This ensures customers always see what’s available.
  5. Monitor Campaign Performance
    Track how your campaigns perform by looking at metrics like add-to-carts and sales. Use these insights to adjust and improve your strategy.

By following these WhatsApp Catalogue best practices, you can enhance your WhatsApp catalogue’s effectiveness and ensure a smoother, more engaging shopping experience for your customers.

FAQs

Q1: How do I promote my WhatsApp catalogue?
Ans: To promote your WhatsApp catalogue:

  1. Open WhatsApp Business app > More options > Settings > Business tools > Catalogue.
  2. Tap the plus icon, then Add Images.
  3. Upload up to 10 images from your gallery or take new ones.
  4. Add a product or service name.
  5. Tap SAVE.

Q2: How many items can I add to WhatsApp Catalogue?
Ans: You can add up to 500 products or services to your WhatsApp catalogue, each with a title, price, description, website link, and product code for easy identification.

Q3: Do WhatsApp Catalogue messages increase sales?
Ans: Yes! WhatsApp Catalogue messages are a great way to boost sales. They are easy to set up, manage, and effectively showcase your products, helping to drive more conversions and generate additional revenue.

Also Read:

For more information on how to use WhatsApp Catalogue , check out the following resources

Contact us at The Basic Digital Solution today to learn how our MSGCLUB can help you achieve your goals—reach out at Sales@msgclub.netpro@msgclub.co.in , call us at 91-9981122255, 91-8818889050 or visit  Msgclub.net !