If you deal with bulk SMS marketing, and also if you use SMS APIs for your SMS marketing campaigns, then you must have faced a situation when you have hit the API with non-printable characters in it. It is generally seen that some special characters often happen to be non-printable when sent in an SMS, and by that, we mean that they do not appear.
Now you need not give it a single thought, as we at the MsgClub are here to do that for you. We have resolved this issue of yours by introducing a new implementation.
Let us see how this new implementation is going to help our users.
- Saves Credits
The non-printable and special characters are never printed in an SMS, but they still consume SMS credits as they actually are present there. With the removal of these characters, you’ll be able to save your SMS credits.
- Saves Money
Removal of non-printable and special characters results in saved SMS credits, and that in turn saves us a lot of money, that could have got wasted otherwise.
In our old implementation, when a user uses SMS gateway API to shoot SMSes with normal textual message content, its entry will be done in the API log, but, when a user hits an API with one or more non-printable and/or special characters like emojis, its entry will not be shown in the API log. This created a lot of problems for users and it became way too difficult for them to find its entry in the API log.
This problem has been resolved now with our new implementation. What we do is that we promptly remove all the non-printable and/or special character from the bunch of API log processor whenever the user hits API with non-printable character(s) in the message content.This way the message with removed special character content is displayed in API log entry.
Free yourself from all the hassle. Meet the all-new MsgClub interface and experience a new way of SMS marketing.
Contact us to get more innovative solutions of our company, MsgClub!