You’ve seen how effective email marketing is for your company. So you went all in and collected a sizable email list. But now you’ve encountered a difficulty. Bulk email transmission is not possible with services like Gmail or Outlook.
These bulk email service providers have the tools necessary to handle high email volumes and performance tracking features. Continue reading to learn about the most important characteristics to consider in a bulk email service as well as the top options available.
What is a bulk email service?
Sending bulk emails to your subscribers is made possible by bulk email services. Bulk email services are frequently used for company announcements, sales campaigns, and newsletters.
You may reach a big audience and grow them one email at a time with the aid of a mass email service provider. You can monitor the performance of your emails and test different strategies to boost clicks and conversions in addition to having direct access to your consumer base.
Additionally, a lot of bulk email providers provide automation capabilities like workflows and sequences. Leads may be moved to a benefit area and existing clients can be kept more easily.
When you first start a business, using a personal or business email may be helpful, but as you expand, it will rapidly become inefficient. For the long run, bulk email providers provide an option.
Reasons to Send Bulk Emails
Uncertain if now is the ideal moment to give a mass email service a try? “Is our brand investing in email marketing this quarter/year?” should be your first query.
If the response is yes, it’s a signal to buy an email service.
Here are some particular instances of when you might send your subscribers a mass email:
Sale Promotion: Let’s say you wish to advertise special offers for particular goods or services. One of the best ways to increase sales is to send your subscribers a bulk email.
Product updates: Email marketing is a fantastic approach to introducing a new line or feature of a product. Calls to action (CTAs) can be used to increase conversions while teases can be used to generate anticipation.
Announcements: Are you changing your services, rates, or hours of operation? Alternatively it could be that your policy has changed. Sending out an email blast to your subscribers is a good approach to let them know about the news.
Every email you send to subscribers should be customized according to your audience, goals, time of day, and compliance with data protection regulations.
Best Bulk Email Services Provider In India
1. Msgclub
By sending a large number of emails to your target audience at once, bulk emailing services help your brand save time and effort. By using email lists for newsletters, flash sales, product updates, and other marketing initiatives, you can boost sales and engagement. Sender allows you to perform all of that and much more.
With effective segmentation and automated triggers, you may not only deliver it to a big audience at once but also target the correct one. In this manner, the message your audience wants to hear will reach them at the appropriate time. With a drag-and-drop email builder, Sender offers prepared, mobile-responsive templates so you can easily create professional-looking emails.
A heatmap, thorough statistics, high-converting popups, bulk SMS campaigns, and much more are available on Msgclub platform, for Better Business Growth and free demo Sign up Here.
For Pricing: Click Here
2. Mailchimp
For individuals who are new to email marketing, Mailchimp is a great email service. The platform has more than 100 templates available and an easy-to-use interface.
You may send up to 10,000 emails each month to 2,000 contacts with their free plan, which makes it a great choice for small and midsize organizations.
After that, you can upgrade to the premium version as your company expands. With up to 200,000 contacts, multivariate testing, infinite audiences, and sophisticated segmentation are all available to you here.
Cost: There is a free plan available. Monthly payments for paid plans vary from $11 to $299.
3. ConvertKit
The platform’s goal is to increase your revenue and conversion rate, as its name implies. ConvertKit is well-known for its advanced automation tools, which include link triggers, smart filters, and personalized email funnels.
Additionally, the platform guarantees that your emails will always reach your subscribers with a 98% delivery rate. Furthermore, according to its website, ConvertKit emails have an astounding 30% average open rate.
ConvertKit provides a free version of their platform and customized pricing for firms with over 365,000 subscribers at the enterprise level.
4. Insycle
Insycle is not included in the list of email providers. But to keep your contact list clean, this software does function in concert with vendors like HubSpot and Mailchimp.
The possibility of having duplicate contacts on your subscriber list is one of its drawbacks. This may have an effect on your KPIs and make email customization challenging. With Insycle, you may avoid overwriting data, combine duplicate contacts, and clean up your contacts in bulk.
cost: Depending on the services you desire, cost ranges from $5 per month to custom pricing.
Top Features in Paid or Free Bulk Email Service
User Behavior Tracking: Having reporting capabilities is the most important feature for any mass email service you choose. Because if you can’t see how your emails perform, what good is it to spend your time designing and sending them?
Key email metrics that you ought to be able to monitor include:
- Rate of openness.
- distinct clicks.
- Rate of clicks to open (CTOR).
- Rate of clickthrough (CTR).
- Unsubscribe rate.
- List expansion rate.
- rate of bounces.
You can also monitor revenue per email and revenue per user if your email provider offers advanced reporting capabilities.
Automation: Automating tasks is essential for growing your email list.
Let’s say you have a content offer and you want to follow up with leads via email once they download the offer. You can choose in advance which emails will be sent, in what sequence, and after how long time with an automation tool.
The automation takes care of all the work for you when you finish the setup, developing your subscribers and guiding them through the buyer’s journey.
By taking a disconnected attitude, you may concentrate on your strategy rather than the tiresome task of sending out emails. You can eliminate process guessing by using automation.
High Email Delivery Rates: Consider putting a lot of effort into an email campaign that never makes it to the inboxes of your subscribers. Yes, it is frustrating.
Checking the email delivery rates of your provider is crucial because of this. A provider with good email delivery rates is what you should choose. Something as near to 100% as feasible is what you’re after.
Grow Your Business:
Half the battle is won when you know what to look for in an email service.
You can locate a platform to expand your email list and make money now that you have a list of essential features and a few options.