Text SMS is not just affordable, convenient, simple and direct but also powerful marketing tool for marketers. It is the best way to create good brand images and to build strong customer relationships with customers.
Marketers are continuously thinking innovative and creative ideas to influence and attract customers. For them SMS is the ideal and perfect way to market their product and services. As it is an independent and ubiquitous platform.
SMS is the most effective way to reach your customers, with 90 percent read rate in minutes. Approximately 90 percent of SMS are read within the first three minutes of delivery.
This channel should be used to deliver important informations, to communicate policies, schemes and discounts of the company.
Advantages of SMS are →
1. Cost effective – SMS campaign affordable for budgets of all shapes and sizes and you will get best return on investment from SMS marketing. The scalability of SMS marketing is very attractive. As it is suitable to any size of business.
2. Direct and simple – Directly you can send your SMS to target audience. As it is a simple and direct way to communicate your message.
3. Trackable – Service providers will offer ‘simple delivery reports’ to get the status of the SMS. As SMS are trackable in nature.
4. Personal – Opt-in for SMS updates in order to receive info about offers, discounts and new arrivals from companies, through SMS. It is good for both company and the receiver. You can also make your customers feel special by sending personalized SMS.
5. Eco-friendly – In comparison to other modes of communication, a text message has the lowest impact on our carbon footprint. SMS marketing is a big step in the right direction in today’s era in order to save the environment.
Some more advantages are here →
1. High open rate.
2. High return on investment.
3. Instant delivery.
4. High conversion rate.
5. Mobile friendly.
6. Easy to use.
7.Generate new leads.
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