What is actually sender Id in bulk SMS marketing?

SMS is a part of telecom, which is regulated by the government of India. A few years back, the price of was as low as 1 paise per SMS. Every small and big business marketer latched onto this cost-effective marketing tool. With lots of text messages into subscribers inbox, they started feeling discomfort. So, to avoid telemarketing unwanted calls and messages TRAI (Telecom Regulatory Authority of India) has given guidelines to regulate text messaging for commercial purpose. With several amendments following the regulations, SMS is now classified as Transactional SMS and Promotional SMS.

Transactional SMS

There are certain guidelines given by TRAI regarding transactional SMS. An enterprise can give information to their customers, employees, clients regarding their business. It can be a reminder for a meeting or any transaction made on the bank account. Below I am sharing broad categories which can be treated as transactional SMS category-

Education Institutes: Information regarding attendance, parents teacher meetings, cultural events can be shared with parents or guardians or students.

Airlines/Railways: Information given by airlines or Indian railways to its passengers regarding travel schedules, flight delays, ticket booking, and reservation.

E-commerce Stores: Information sent by online shopping stores in response to transactions made by their buyers, shipping status, refund updates etc.

Banks & Insurance Agencies: Banks can give alert to their account holders regarding any debit/credit transaction. For net banking, OTPs can be sent for mobile number verification. Insurance companies can update their clients regarding any new policy and can send timely reminders regarding due payment etc.

Promotional SMS

As the term indicates, any SMS which is sent for the marketing purpose is known as a promotional SMS. Mobile subscribers can register under NDNC into following categories:

  • Banking / Insurance / Financial products / credit cards
  • Real Estate
  • Education
  • Health
  • Consumer goods and automobiles
  • Communication/Broadcasting/Entertainment/IT
  • Tourism and Leisure

If none of the above categories

As a business, you can only send Promotional SMS messages between 9 AM and 9 PM. All the text messages will have a 6 digit numeric sender id prefixed with operator code like VK123456

Coming to the point, business organizations and enterprises have to create their own sender ID on the bulk SMS service provider interface. They can also send text messages with the sender id of their brand name/company name/product name.

At MsgClub interface, run your bulk SMS campaign with an ease because at our platform sender ID approval is much simpler. Just create a simple request within 1 hour your request will get approved by our team experts.

To know more about Msgclub Services visit our Website www.msgclub.net