Mobile advertising and SMS marketing is one of the smartest way to retain customers & build a relationship with customers because SMS marketing is the highly used communication channel. It is one of the most effective tool for marketers to drive sales and to grow an active customer base.
SMS Marketing (text messaging) is the fastest mode in mobile advertising, which is used to send advertisements to customers by SMS or text messages. It can be a powerful tool for driving sales, retain customers and deepening relationships with a potential and existing customer.
According to forbes research says - “95% of texts will be read within 3 minutes of being sent”.
Text messages and SMS campaigns are most effective,when the marketer need to communicate messages immediately, which are useful to the customer.The purpose of mobile Marketing is to create a list of potential customers and target specific market niche.
Follow some practices which can help to get new customers, build customer loyalty & drive more sales through SMS marketing :-
1. Right Target Audience→Mobile Marketing is based on permission,SMS text messaging allows customers to sign up for messaging alerts through text message. It is a way to get their permission to add their phone number to list. Sending SMS to permission based subscribers is highly effective for many reasons, which helps to make the information more relevant, therefore making the messages send to audience more targeted and effective.
If operating a multiple-location business may want to give customers the ability to subscribe only to a certain location updates, and that is possible with a SMS advertising. Segmentation of list can help to send specific messages to specific groups which ensures Marketing messages are accurately targeted. Overall helps to drive more sales.
Accurately targeted SMS campaigns can help to retain new customers in the long-term because customers are receiving messages relevant to their need and interest.
2. Great Deals and Great Offers → A great way to increase subscribers is to offer a discount with an easy sign up form. In order to get new customers,may offer discount coupons to subscribers for selected product or service. Consumers are always looking for special discount coupons and smart deals.
By using SMS, consumers can save their precious coupons on their phone. Offer attractive deals by SMS to potential customers to keep them regular. Send SMS carrying the offers & best deals to regular customers.
3. Personalize Message →Subscribers can become loyal & potential customers. For this, would need to make them feel special by providing them exclusive deals and discounts.Give them SMS alerts & updates, if there is any offer or new product & service. Subscribers would value messages when they receive information of their interest.
Allow subscribers to choose what type of information they want to receive through text message & when, it improve engagement, loyalty, satisfaction & sales.
4. Plan Different Ways To Reach Customers → Now is the time to try new ways to connect with customers. Integrate SMS with different channels like social media .
Focus on what type of offers & messages receive the best results & drive more traffic. And try to ask customers & subscribers what type of messages they would like to receive. For this, create a survey to get customer feedback. It is a great way to keep happy & get loyal customers.
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