Email notifications, letters, and phone conversations were once the main methods of communication between businesses and their clients.
Due to the advancement of technology, companies are now using novel approaches to communicate with their clients. Businesses all across the world use one or more of these communication and advertising strategies, from websites to social media marketing.
And for good reason—your target audience is inundated with advertisements and other forms of material every day. Finding more direct approaches to contact people with your content is only logical.
But the question still stands: what is the best way to connect with and engage with your customers? Greetings from Bulk SMS.
In this article, we’ll go over all you need to know about Bulk SMS in case you’re unfamiliar with it.
What Is Bulk SMS?
Bulk SMS is a form of digital marketing that involves sending promotional messages to potential or existing customers via SMS (Short Message Service), also known as text messaging. The goal of Bulk SMS is to reach customers directly on their mobile phones with relevant and targeted messages to promote a product, service, or brand. It can be used to send coupons, promotions, event invitations, reminders, and other types of messages to engage with customers and build brand loyalty. Bulk SMS is typically permission-based, meaning customers must opt-in to receive messages, and it requires compliance with regulations to ensure privacy and consent.
Top Benefits of Bulk SMS
Bulk SMS, also known as text message marketing, involves sending promotional messages to customers via text messages. Here are some of the top benefits of Bulk SMS:
High Open Rates: SMS messages have an open rate of 98%, which is much higher than email or social media. This means that your messages are more likely to be seen by your customers.
Instant Delivery: SMS messages are delivered instantly, making them ideal for time-sensitive promotions or urgent updates.
Cost-Effective: Bulk SMS is a cost-effective way to reach a large number of customers. You don’t need to invest in expensive advertising campaigns or pay for printing costs.
Personalized Messages: SMS messages can be personalized to include the recipient’s name or other relevant information. This helps to create a more personalized experience for your customers.
High Conversion Rates: Bulk SMS has a high conversion rate, with up to 45% of recipients taking action on the message they receive.
Easy Opt-In and Opt-Out: Customers can easily opt-in or opt-out of Bulk SMS campaigns, giving them control over the messages they receive.
Wide Reach: Bulk SMS can reach customers anywhere in the world, making it ideal for businesses with a global customer base.
Increased Engagement: SMS messages can be used to engage customers in a variety of ways, such as offering promotions, providing updates, or conducting surveys.
Bulk SMS vs. Email Marketing
1. Open rates
Bulk SMS clearly wins out in this situation.
While email marketing only has a 20% average open rate, Bulk SMS has a staggering 98% average open rate.
In other words, text messages are more likely to be opened and read than emails.
How frequently do you examine your spam? Not likely, unless you are expecting a certain key email.
A sizable portion of your email recipients won’t likely read your emails because about 45% of emails end up in spam folders.
In contrast, text messages reach them straight on their phone and alert them as soon as it does.
You can increase your reach, engagement, and conversion rates while keeping your costs low by merging the two channels.
While all of these marketing methods are cost-effective, Bulk SMS is less expensive than email marketing.
Additionally, there are no unique formatting or design requirements for setup.
On the other hand, email marketing allows you to highlight your brand’s color and identity in your messages.
4. Click-through rate
While email marketing CTR peaks at around 3.2%, the average click-through rate for links in SMS messages is over 19%.
Customers typically lack the patience to read emails all the way through before clicking the link at the conclusion, which is why this happens.
SMS messages, however, are:
- Short and sweet
- And stand a better chance of keeping the client’s interest.
What does this imply to you, then?
Email marketing can be a fantastic option if your objective is to send longer messages promoting brand recognition, consumer connection, and interactivity.
On the other hand, if you want to deliver briefer and more customised messages, you should concentrate on Bulk SMS.
In order to increase engagement and conversions for your company, combining both marketing channels is ultimately the best course of action.
Best Bulk SMS Software
A strong marketing automation tool called Klaviyo enables companies to mass-send customized emails, push alerts, and SMS communications to their customers. One of the top marketing automation solutions, Klaviyo has the capability to quickly and easily build highly customized and successful programs.
The commercial Bulk SMS system from Klaviyo combines text message immediacy with highly effective personalisation. With the help of straightforward reporting and analytics, it provides ready-to-use SMS templates, SMS A/B testing, and other features that can help your owned marketing increase sales.
At MsgClub, you can send SMS messages of the highest quality at competitive prices. In addition, you can use our free developers’ APIs to add our bulk SMS capability to any product or website. Additionally, our business provides a simple and effective gateway that enables you to send SMS, bulk SMS, personalized SMS, and scheduled SMS in any regional language.
MsgClub has expanded its Bulk SMS capabilities in recent years to support all Indian startups, small businesses, and huge corporations. Although there are many applications for bulk SMS services, MsgClub is a well-known supplier who is well-known for its quick response times and high-quality services, both of which are readily available on our state-of-the-art premium bulk SMS gateway. All Indian carriers are supported by our reliable network, and we also offer the option to send SMS outside of India.
Postscript is used by thousands of expanding stores to manage their Bulk SMS.
Your team will be able to build a subscriber list that complies with TCPA regulations, use Shopify data to develop targeted Bulk SMS campaigns, engage in two-way communication with customers, and launch a brand-new marketing channel that will provide significant returns for your company.
In order to increase sales, Postscript SMS automatically synchronizes your Shopify store data and turns on fundamental text marketing automation features like abandoned cart recovery, shipment alerts, welcome series, and loyalty incentives.
Attentive®, the most complete text message marketing solution, generates 20.5 percent of an organization’s total online income by creating memorable SMS experiences.
Businesses may use real-time behavioral data from Attentive to automatically deliver each user engaging text messages.
You can use SMSBump, a text marketing and automation program, to expand your company.
SMSBump offers click-through rates of more than 35%, a 25x+ ROI, and complete TCPA and GDPR compliance. With SMSBump, you can perform the following tasks:
- Create text automation campaigns that are sparked by events in your shop.
- Instantly create and monitor marketing initiatives.
- Make last-minute adjustments to campaigns before launching them.
- You may expand your list by using branded keywords and engaging pop-ups.
Bulk SMS pricing can vary depending on a few different factors, such as the provider you choose, the number of messages you plan to send, and any additional features you want to include.
Generally, Bulk SMS services charge on a per-message basis, with prices ranging from a few cents to a few dollars per message. Some providers may offer discounts for larger volume purchases or for signing up for a monthly plan.
In addition to per-message costs, there may be additional fees for features such as keywords, longcodes, or integrations with other platforms. Some providers may also charge setup fees or monthly service fees.
It’s important to carefully evaluate pricing and features from different Bulk SMS providers to find the one that best meets your needs and budget.
Bulk SMS: Tips to Write the Best Texts
Bulk SMS is an affordable method of connecting with clients and potential clients. Additionally, it gives you a chance to get to know them personally.
But how can you create sms that effectively engages your audience and inspire them to respond to you?
Let’s talk about some pointers for crafting the greatest text messages and enhancing Bulk SMS efforts.
1. Write short and engaging messages
Shorter and more direct communications perform better when sent via text. Because a smartphone user’s attention span is typically less than 10 seconds, it’s crucial to write concise messaging.
Additionally, your audience only has so much time to read texts, so make sure yours is brief, concise, and easy to understand. Long passages of text are not enjoyable to read.
2. Add CTAs
One of the biggest conversion killers in Bulk SMS is failing to include a call to action (CTA) at the end of your message. If you don’t direct your consumers’ actions, how can you expect them to do so?
Clear CTAs increase the likelihood that a text will be read, clicked, and replied to. Customers may easily respond to your message, whether they need more details or want to make a purchase right away, by adding a CTA.
3. Personalize your messages
People want to feel like they are speaking with a real person, not simply another company trying to pitch its goods or services. Therefore, personalise your messages whenever you can. Try mentioning their names or a particular characteristic about them and their interactions with you in your texts rather than sending a generic message to make them feel special.
Your brand voice is an additional component of personalisation. Avoid trying to sound extremely businesslike and formal. Shine a light on your brand personality! Genuine brands have a stronger emotional connection with consumers.
4. Find the right Bulk SMS timing
When your customer is most likely to open a text message is the ideal time to send one. Do some audience research and get to know their behaviors.
To learn what times of day and how frequently your clients open their texts, analyze their behavior. More than 50% of consumers check their text messages more than 11 times per day, according to Simple Texting.
To determine the optimal hours for your customers, you may also conduct A/B testing and monitor your analytics.
Bulk SMS Campaign Examples
One of the most efficient ways to connect with your customers is through Bulk SMS campaigns. However, it goes beyond merely conveying a message. The right message must be delivered at the appropriate moment.
Here are a few Bulk SMS campaign examples you may use into your Bulk SMS plan.
1. The SMS promotional campaign
Bulk SMS campaigns are a fantastic way to spread the word about your good or service and boost sales.
These Bulk SMS campaigns are made to persuade customers to buy things. This indicates that the aim of these efforts is to get viewers to react to your advertising by making a purchase or carrying out another action you desire.
Every time there is a noteworthy occasion, such as a Black Friday sale or a certain customer’s birthday, promotional campaigns can be sent out. You can also use them to advertise a certain product during a flash sale, perhaps in an effort to sell out of stock or to generate interest.
2. The welcome SMS
One of the most significant Bulk SMS efforts is the welcome SMS. To greet and thank new subscribers for joining your brand community, send them this message.
Setting the tone for the partnership now is a chance. You’re extending a warm welcome and letting them know what to anticipate from your company.
A discount code or voucher that may be used on the first transaction might be included in an effective welcome SMS campaign. This is a fantastic approach to thank them for joining your list and showing interest in your company while also encouraging them to buy something.
3. The abandoned cart message
The SMS message for abandoned carts is a fantastic approach to re-engaging potential customers who have abandoned their shopping carts without completing the transaction. This strategy is particularly beneficial for eCommerce companies that have the ability to contact clients automatically after they leave the site.
The average rate of shopping cart abandonment across all firms is a staggering 69.99%, according to Baymard Institute. Reduce it significantly with an SMS campaign targeting customers who abandoned their carts.
4. The SMS notification campaign
An effective technique to alert your customers about an impending event or a sale that is about to expire is through an SMS notification campaign. Use this Bulk SMS campaign to promote an event or a short-term offer.
Using SMS notifications, you may inform your clients about new goods and services. You may inform customers when new products are introduced to your eCommerce store or when their preferred item is back in stock by sending them an alert.
FAQs about SMS Marketing
1. How much does Bulk SMS Cost?
The cost of SMS marketing is mostly determined by three elements: the number of texts you send, the frequency of your campaigns, any additional services you may require, and the charges levied by your SMS marketing provider. Each SMS message costs, on average, between Rs. 0.15 to Rs. 0.20.
2. How to collect phone numbers for Bulk SMS?
A lot of methods exist for gathering phone numbers. The most important one is allowing users to opt in to your email list when they sign up for it. You can ask them if they would like to receive SMS communications from you by including a checkbox. Another strategy is to utilise a pop-up window on your website or blog post to request users’ consent.
3. What is the best time to send Bulk SMS?
Your audience’s behaviors will decide the ideal time to send your SMS marketing messages. Analyze the actions of your audience and the results of your SMS marketing campaign.