An Order Status Template is a WhatsApp-approved message format that businesses use to share real-time updates about a customer’s order. It helps customers track their purchase from confirmation to delivery.
In this blog learn how to create Order Status Template in Utility Category
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Step by Step Guide
Step 1: Sign in to MsgClub using your Username and Password.
Step 2: You’ll receive an OTP on your registered mobile number. Enter the OTP and click Verify.
Step 3: From the Dashboard, select Verified WhatsApp Service.
Step 4: In the left-hand panel, click on Template and in it select “Broadcast Template”
Step 5: Click on the Create Template button on the right side.
Step 6: Choose Template from Scratch, then click the Show button. This will open a form where you can create your broadcast template.
Select Template Category
- Category: Select the message category which decides your message type like — Marketing, Utility, or Authentication.
- Marketing – Marketing is used for promotional and semi-promotional messages and it comes with many different types of features.
- Utility- Utility is for transaction messages like bills, invoice etc.
- Authentication – Authentication is for verification codes and OTPs messages where the content is fixed and cannot be changed.
Note: To create an Order Status template, choose the Utility tab and in it choose Order Status.
Fill in the following fields
- Template Name: Enter a unique name for your template.
- Language: Choose the template language.
- Body: Write the main message for the broadcast. You can also insert variables if needed.
Note – Make sure this template does not contain any promotional content otherwise it will not be approved in utility also might get rejected.
- Footer (Optional): Add a message footer if required.
Step 7: After filling in all the required details, click the Save button. Your Order Status template will be created and added to the Template List, where its status will appear as “In Review.”
Note – After submitting your template, please wait a few seconds for it to be approved. If it takes longer than expected, go to the Create Template dropdown and select the Sync option. This will update the status of all your latest templates.
Step 8: After your template status is shown as Approved then you can start sending your WhatsApp messages
FAQs
Q. What is an Order Status Template?
Ans. An Order Status Template is a WhatsApp-approved message format that businesses use to share real-time updates about a customer’s order. It helps customers track their purchase from confirmation to delivery.
Q. When should I use an Order Status Template?
Ans. You should use it when you want to update customers about important order milestones such as:
- Order confirmed
- Order packed
- Order shipped
- Out for delivery
- Delivered
- Delivery delayed or rescheduled
Q. Can I customize the Order Status Template?
Ans. Yes. You can customize it using placeholders (variables) for:
- Customer name
- Order ID
- Expected delivery date
- Tracking link
- Product name
However, the template must follow WhatsApp’s guidelines and be approved before use.
Q. Are Order Status Templates part of Utility Templates?
Ans. Yes. Order Status Templates fall under the Utility category because they contain important transactional updates.
Q. Do I need approval for Order Status Templates?
Ans. Yes. All WhatsApp templates, including Order Status Templates, must be submitted for approval. Once approved, you can use them for unlimited customers without re-approval.