Are you thinking of utilizing WhatsApp Business but not sure if it’s worth it? It’s a major step to incorporate WhatsApp campaigns into your current customer service and marketing campaigns. Therefore, it makes sense that before diving in, you would like to know what to expect.
To summarize, WhatsApp for Business offers three primary kinds of benefits:
- Currently the most popular messaging software, WhatsApp gives you access to new markets;
- WhatsApp provides marketing opportunities and customer service to enhance the user experience;
- WhatsApp is a flexible and powerful messaging tool for building personal connections with your customers.
Here’s a quick recap of the differences between WhatsApp and WhatsApp Business before we get into the details.
WhatsApp Business Features
There are many WhatsApp Business app features that make it a must-have for businesses of all sizes. Here are the features of whatsapp business:
Profile information: Display your brand and make it stand out by creating a complete and accurate business profile you can also Include your business name, description, and contact information to establish credibility and trust.
Automated messages: You can easily welcome new and potential customers with automated greetings and inform them if you’re unavailable with away messages. Be professional, and responsive with these messages, and provide quick and consistent answers to common customer questions.
Labels and catalogs: Organize your products and services into categories with labels and make them easily accessible for your customers through catalogs. You can also improve customer experience and increase sales by making it easier for customers to find what they’re looking for within the app. It is one of the most popular WhatsApp Business features.
Quick replies: Give Responses to customers quickly and consistently with pre-written responses to common customer questions with quick replies. It will Save time and improve the customer experience with quick, accurate answers.
Message templates: By creating pre-written messages for common scenarios with message templates can Ensure a consistent brand voice and customer experience. It is one of the best WhatsApp Business account features that improve customer experience and save time by providing quick, consistent responses to common customer questions.
End-to-end encryption: Keep your customer’s information safe and secure with end-to-end encryption. All messages sent through WhatsApp Business are encrypted from end to end, making it difficult for anyone to access or read them.
Multi-device support: Manage your WhatsApp Business account from multiple devices, such as smartphones and tablets, to stay connected to your user and give Respond to messages from wherever you are and improve the customer experience.
Analytical tools: Gain insights into how your customers can engage with your business with analytical tools, such as message statistics. Track the number of messages sent, delivered, read, as well as the response time for customer inquiries. Use this information to make informed decisions about your business and also improve customer experience.
Customer service: Whatsapp business Provide customer service by responding to customer inquiries and resolving customer complaints. Build trust and loyalty with your customers by providing a fast, convenient way for them to get the help they need.
Marketing campaigns: Reach your customers and grow your business by sending promotional messages and advertisements through WhatsApp business. Promote new products, offer discounts, and announce special events to your customers, but follow WhatsApp’s promotional message guidelines for a positive customer experience.
Top 10 benefits of using WhatsApp Business
Cost effective: In WhatsApp business companies can easily communicate with customers at low costs and this does away with the need to launch expensive marketing and advertising campaigns.
Easy to set up: Whatsapp business application does not require additional technical expertise, making it accessible to businesses of any size. It helps businesses quickly and easily adopt WhatsApp Business and start communicating with customers.
Delivers insights: Through the Statistics feature of WhatsApp Business, you can understand more about customer engagement and make more actionable decisions and experiences through conversational insights such as number of messages sent, read, and received.
Helps you reach a wide user base: Due to the number of people who already use the regular version of WhatsApp, the whatsapp Business version helps companies to reach more customers, including local and global.
Lets you improve response time: In whatsapp business applications, companies respond to customer queries in a super-quick manner. With real-time communication, businesses can ensure that customer inquiries are handled efficiently.
Improves customer experience and engagement: WhatsApp Business allows you to send customized messages to customers and help to improve the overall customer experience. Businesses engage with customers to build relationships, and improve customer loyalty. With two-way communication is the ability to send rich media, businesses can keep customers engaged and interested consistently.
Show customers what you offer: With the help of WhatsApp Business account, you can set up your entire business profile and show customers everything you offer, including your business logo, business URL, and more. It gives customers a glimpse of what you offer.
End-to-end encrypted communication: All chats you have with your customer through a WhatsApp Business account are end-to-end encrypted, meaning nobody can read them. This ensures security and boosts customer trust.
More ways for customers to reach out to you: With this app, you have your own WhatsApp Business QR code that makes it easy for customers to quickly send you a message and Customers would just have to scan your code using a smartphone. They’ll be able to send you a message on WhatsApp.
Scale as you grow: As small scale businesses grow, they would need a powerful way to run more efficiently and gain more customers. WhatsApp Business also offers a paid service called WhatsApp Business Premium, that gives companies access to tools that can help them grow. With a premium account, you can set up a web page to help more customers discover your company and get support for up to ten devices which means you can have multiple agents communicate with customers.