Have you made the decision to use WhatsApp to promote your Ecommerce Business?
As a business owner, you have a fantastic opportunity to promote your product in the most crucial area possible—your customers Whatsapp Chat.
However, in order for your WhatsApp marketing strategy to be successful, you have to follow a few basic guidelines, just like other marketing campaigns.
It is necessary to learn a few insider tips and create a strategy in the proper manner. In this article we are going through the process of developing a WhatsApp marketing strategy that increases sales in this post.
Step by step guide to start a WhatsApp marketing campaign
1. Determine your target audience and focus into your offering –
The first step you need to do when you set up whatsapp campaign tools for your business is to identify what kind of customers your business deals with.
Do they get in touch with you when they need help solving a specific issue? Do any of your suggestions appeal to them? What are the pain points ? For what purpose do you want them to use the channel of communication?
You need to define the voice of your WhatsApp campaign after you know who you are speaking with and what problems you are going to solve. With the help of whatsapp you talk with your customers like a friend. Using a more conversational and individualized approach than email marketing, you must develop your voice in order to establish your brand. This will serve as the core point of all of your marketing initiatives. The most important things to remember when you need to address their frequently asked questions and solve their problems when they reach out to you with whatsapp marketing services.
2. Choose an official WhatsApp Business API solution Provider
As the owner of a small business who is bringing his ecommerce business to WhatsApp.Then there are so many concerns on his mind and managing the technical details of setting up your WhatsApp Business account shouldn’t be one. That means you should take the service of the best Whatsapp marketing software Provider who will help you like data protection and many more. Here are tips for choosing Provider-
- Simplifies the process of creating WhatsApp Business profiles.
- Create a product catalog on WhatsApp and distribute it to clients in bulk.
- Include auto-replies in campaigns.
- Elevate campaign performance with rich media which help to improve.
3. Set up goals for your WhatsApp marketing campaigns
You need to set some metrics to measure the success of your Whatsapp campaigns. Make a clear note of the goals you hope to accomplish from the Whatsapp message marketing.
Are you trying to increase traffic to your Ecommerce business or are you trying to make customer service more instantaneous?
If you reclaim abandoned carts on your website, you should track the open and click-through rates of your reminders. And follow it up with the number of carts that you were able to retrieve.
4. Create your WhatsApp marketing campaigns
You are aware of who you are speaking with, why, and what you have to contribute. The next step is to use the Msgclub WhatsApp Business API solution provider of your choice to build up your marketing campaigns on WhatsApp.
The following WhatsApp marketing automations can be set up by an Ecommerce business to interact with, keep, and convert their consumers and subscribers:
WhatsApp broadcast messages
- Abandoned cart recovery messages
- Discount and offer promotions
- Back in stock alerts
- Order and shipping updates
- COD confirmation messages
5. Develop a customer service strategy
The second essential component of every successful business is exceptional customer service, which you must implement after you have started investing in your Whatsapp advertising campaign and consumers have started to trickle in.
You can also automate answers to Frequently asked questions from an WhatsApp Business API solution provider, which enables you to nearly instantaneously address the majority of client inquiries. To maintain a conversational flow, they make use of FAQ bots and automations.
On the other hand, you should constantly monitor the FAQ bot interactions in order to spot any circumstances in which you might need to assist. You’ll always learn more about your customer’s viewpoint through a human conversation, so make sure you receive notifications of new inquiries in a shared inbox.
6. Continually grow your contact list
There are two forms of communication available in WhatsApp for Business: user-initiated and business-initiated. Users can currently communicate with your brand using an opt-in WhatsApp business API service, and unless they specifically consent, you are unable to advertise your brand on their private phone number.
- Give subscribers to your phone list a discount.
- When the consumer is checking out, kindly inquire if they would like to get updates via WhatsApp.
- Clearly outline all the advantages of communicating using WhatsApp.
- Regularly notify other channels about your availability on WhatsApp.
7. Stick to WhatsApp’s rules
It’s essential to read up on WhatsApp guidelines, that ecommerce providers must follow, before starting to communicate with consumers on the messaging app.
Following these guidelines is crucial since all of your WhatsApp message templates will go through a verification process. Unwritten guidelines include making sure your WhatsApp image post size is 800 x 800 pixels and avoiding sending large PDF files to your clients, especially over 3G connections.
Conclusion
WhatsApp marketing tactics should be an ongoing process of learning and campaign optimization, just like any other channel for actively marketing to and connecting with your clients.
It’s important to monitor how your clients respond to the various kinds of communications you send them on WhatsApp. Utilizing the channel to ask customers for feedback in order to better understand their expectations is a smart strategy. Ready to start & set up your first WhatsApp marketing campaign? Sign up on Msgclub.