Template Approval in Airtel Portal

The Template Approval Process is the step where you register your SMS content on the DLT portal and get it approved by the telecom operator before sending messages to your customers.

A template is a fixed message format that includes your content and variables for dynamic values like names, OTPs, or dates.

Example Template:

“Dear {#var#}, your order #{#var#} has been shipped and will be delivered by {#var#}.”

Once this template is approved, you can send messages like:
“Dear Rahul, your order #45892 has been shipped and will be delivered by 30 July.”

Learn More

Process Video

Step by Step Guide

Step 1: Access Airtel DLT Panel

  1. Open the Airtel DLT panel by clicking on the following link: Airtel DLT Panel
  2. Log in using your username and password.

 Step 2: Manage Template

  1. Click on the Manage Template option to navigate to the Template Registered Page.

Step 3: Access Registered Templates

  1. Click on the Registered Template option located at the top of the page.

Step 4: Template Approval Process

  1. In this section, proceed with template approval:
    • Select your header.
    • Click OK to continue to the next step.

Step 5: Select Communication Type

Choose one of the following options under Template Type:

  • Transactional – Used only by banks, not applicable for regular companies.
  • Promotional – For numerical sender IDs, used for marketing campaigns.
  • Service Explicit – Semi-promotional SMS, not delivered to DND numbers.
  • Service Implicit – For OTP and transactional SMS, delivered to both DND and non-DND numbers.

Once selected, proceed to the next step.

Step 6: Select Entity Type

  1. From the dropdown menu, select your Entity Type.
  2. Click Next to proceed.

Step 7: Select Approved Brand Name

  1. From the list, select your brand name that has already been approved on Airtel.
  2. Click Next to proceed.

Step 8: Add Your Template

  1. Enter your template in the provided field.
  2. To add a variable, click on the Add Variable button.
  3. If your template includes a website, enter your website domain in the appropriate field.
  4. Click Next to proceed.

Step 9: Configure Variables

  1. Select the variable type and enter the corresponding value.
  2. Ensure that all variables are correctly filled in.
  3. Double-check values before proceeding.
  4. Click Next to move forward.

Step 10: Name Your Template

  1. Enter the template name in the input field.
  2. Click OK to save.
  3. Click Next to proceed.

Step 11: Provide Justification if Required

  1. If any information is missing, Airtel’s system will prompt you.
  2. Enter the justification in the provided box.
  3. Ensure all details are filled correctly before proceeding.
  4. Click Submit to send your template for approval.

Step 12: Select Additional Headers and Submit

  1. If required, select additional headers.
  2. Click on the Submit button to finalize the process.
  3. Your request will be processed.

Step 13: Check Your Template Status on Airtel DLT

To check the status of your template:

  1. Click on Manage Template.
  2. You will see different status options:
    • Pending for Approval – Your template is waiting for approval.
    • Registered – Your template has been approved.
    • Rejected – Your template has been rejected.

FAQs

Q. What is a template in SMS?

Ans. A template is a pre-approved message format that you want to send to your customers. It contains fixed text along with variables (like {#var#}) for dynamic details such as name, OTP, order number, etc.

Q. What is the template approval process in SMS?

Ans. The template approval process is the step where you submit your SMS message format on the DLT platform. The telecom operator then reviews and approves it. Only approved templates can be used to send SMS through promotional, transactional, or service routes.

Q. Do I need to approve my template?

Ans. Yes, if you want to send SMS to your customers through any DLT-registered SMS provider, you must get your template approved first. Without approval, your messages will be blocked by the operator.

Q. Is it important to get template approval?

Ans. Absolutely. Template approval ensures:

  • Message delivery without rejection
  • Compliance with TRAI regulations
  • Protection against spam or misuse

Without approval, your SMS won’t be delivered.