PE-TM Chain stands for Principal Entity–Telemarketer Chain. It is the mandatory link between your business (Principal Entity) and your SMS service provider (Telemarketer, like MsgClub) on the DLT platform.
This step is crucial because without this link, you won’t be able to send SMS, even if your headers and templates are approved. It ensures that your SMS traffic is traceable and compliant with TRAI regulations.
Use Case: A company called Sharma Electronics wants to send promotional SMS to their customers. Even though they have an approved Entity ID, Header, and Template, they cannot send messages until they link their account with their Telemarketer (MsgClub) through the PE-TM Chain. Once the chain is approved, the government can track all SMS traffic, ensuring security and compliance with TRAI regulations. Only after this step can the business start sending bulk promotional messages to promote their offers.
MsgClub TM info (use this during PE-TM chain process on DLT portal) –
Telemarketer Name : The Basics Digital Solutions Pvt Ltd
Telemarketer Id : 1002408235216785541
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Process Video
Step by Step Guide
Step 1: Login to Entity Panel
- Open the Jio DLT panel.
- Enter your username and password.
- An OTP will be sent to your registered mobile number.
- Enter the received OTP and click Submit to log in.

Step 2: Navigate to My Telemarketer Section
- From the dashboard, click on My Telemarketer.
- Select My SMS Telemarketer.
- You will now be on the SMS Telemarketer page, where you can proceed with the PETM mapping.

Step 3: Create New TM Chain
- Click on the Create New Chain button to add a new TM chain process.

Step 4: Enter TM ID
- In the search box, enter TMID: 1002408235216785541.
- Click on the radio button next to the TMID.
- Click Submit Request to proceed.

Step 5: Confirm Request Submission
- A pop-up will appear for confirmation.
- Click on OK to finalize the request.

Step 6: Check Request Status
- Your request will now appear on the Requested Page.
- The status will show Pending Approval until the TM approves the request.
- You can communicate with TM for faster approval.

Step 7: Approval of TM Chain Request
- Once TM approves the request, it will appear on the Pending for Approval page.
- Click on the Action button.

Step 8: Final Approval of TM Chain Request
- On the Pending for Approval page, click on the Action button.
- In the Active section, you will see two options: Approved and Rejected.
- Click on Approved to accept the request.

Step 9: Select TM and Submit
- Search for TM ID from the list.
- Select the TM by clicking on the radio button.
- Click on the Submit button to complete the process.

Step 10: Final Confirmation
- A confirmation pop-up will appear.
- Click on the OK button to proceed.
- Your PETM process is now complete!

FAQs
Q. What is PE-TM Chain?
A. The PE-TM Chain is a mandatory linking process between a Principal Entity (PE) (your business) and a Telemarketer (TM) (like MsgClub). This chain ensures that your SMS is delivered through an authorized sender.
Q. Is PE-TM Chain mandatory?
A. Yes, the PE-TM Chain is mandatory for sending any kind of SMS through a DLT-registered platform. Without it, your messages will be blocked by the telecom operators.
Q. Do I need to do PE-TM Chain to send bulk SMS?
A. Yes, to send bulk SMS, you must complete the PE-TM Chain process by linking your entity with a registered Telemarketer.
Q. Can I send SMS without doing PE-TM Chain process?
A. No, sending SMS without completing the PE-TM Chain process is not allowed. It is a TRAI compliance requirement.
Q. What is the full form of the PE-TM Chain?
A. PE-TM stands for Principal Entity – Telemarketer Chain.
Q. What do I need to do the PE-TM Chain process?
A. To complete the PE-TM Chain, you need:
- An approved Entity on DLT
- Your Telemarketer’s ID (e.g., MsgClub’s TM ID)
- A request initiated and approved on your DLT portal
Q. How long does it take to complete PE-TM Chain process?
A. Usually, it takes 1–4 hours after submission. Sometimes, it may take up to 24 hours, depending on operator review time.
Q. What is the TM ID in the DLT?
A. A TM ID is the unique identification number of a Telemarketer registered on the DLT platform. This ID is used to link your business (PE) to the TM.
Q. What is the Telemarketer ID of MsgClub?
A. The Telemarketer ID of MsgClub is: 1002408235216785541
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