CTA Whitelisting Process on Airtel DLT Portal

If a user wants to include a link or phone number in an SMS, they must complete the CTA Whitelisting (Call-to-Action Whitelisting) process. This involves getting the link, URL, or phone number approved on the DLT platform before using it in a template. Whitelisting ensures the CTA is verified and secure, helping to prevent spam or misuse. Without it, the template may be rejected or the message may not be delivered. Common CTAs that require whitelisting include website links, short URLs, and customer care numbers. This step should be completed during the template creation process on the DLT portal.

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Process Video

Step by Step Guide

Step 1: Access Airtel DLT Panel

  1. Open your Airtel DLT panel by clicking on the following link:
    Airtel DLT Panel
  2. Log in using your username and password.

Step 2: Manage CTA on Airtel DLT Panel

  1. Open the Airtel DLT panel.
  2. From the left menu, click on Manage CTA.

Step 3: Adding a Short URL in CTA

  1. Navigate to the CTA Whitelisting section and click on Short URL.
  2. Create a Short URL by following these steps:
    • Short URL Name: Provide an appropriate name for the Short URL.
    • Select Protocol: Choose between HTTP or HTTPS.
    • Domain Name: Enter the domain name without the protocol.
    • Example:
      • Actual Domain Name: https://www.yourapp.com
      • Shortened Domain Name: yourapp.com
  3. Add a Header that aligns with your business needs.
  4. Click Submit to whitelist the URL.

Step 4: Add Number as CTA

  1. Select CTA Type:
    • Mobile Number
    • Landline
    • Toll-Free
    • 140, 160 Series
  2. Enter the number you want to use for the CTA.
  3. Click Submit to complete the process.

Step 5: Add Email in CTA Whitelist Process

  1. Click on Email.
  2. Enter your Email ID.
  3. Click Save & Proceed.

Step 6: Add Static URL as CTA

  1. In the Static URL section, add your website domain or subdomain link.
    • Ensure that the URL does not end with a question mark (?).
    • Example: https://www.yourwebsite.com
  2. Click Submit to finalize and submit your Static URL for approval.

Step 7: Add Dynamic URL as CTA

  1. In the Dynamic URL section, add your website domain or subdomain link.
    • Ensure the URL starts with http, https, or www.
    • The URL must end with a question mark (?).
    • The URL should not redirect to any other URL.
    • Example: https://www.yourwebsite.com?
  2. Click Submit to finalize and submit your Dynamic URL for approval.
  1. In the URL section, add your link starting with http, https, or www.
    • Ensure the URL ends with .apk (for Android) or .ipa (for iOS).
    • Example:
      • https://www.yourapp.com/download/app.apk
      • https://www.yourapp.com/download/app.ipa
  2. Click Submit to finalize and submit your APK/IPA URL for approval.
  1. In the OTT Links section, add your link starting with http, https, or www.
    • The link must not redirect to another URL.
    • Example: https://www.streamingplatform.com/movies
  2. Click Submit to finalize and submit your OTT Link for approval.

Step 10: Add New CTA Whitelist Process

  1. Click on Add New to start the process.
  2. A pop-up will open where you can enter the required details.

FAQs

Q. What is CTA?
Ans. CTA stands for Call-to-Action. In SMS communication, it refers to phone numbers, website URLs, or links that encourage the customers to take a specific action—such as “Click here,” “Call now,” or “Visit our website.”

Q. What is CTA Whitelisting?
Ans. CTA Whitelisting is the process of getting your CTA—such as a phone number or URL—approved on the DLT platform before using it in an SMS template. This ensures the link or number is verified, secure, and not used for spam or fraudulent purposes. Without CTA whitelisting, SMS templates containing such links or numbers may be rejected or fail to deliver.

Q. Can I add a link or URL in my SMS?
Ans. Yes, you can add a link or URL in your SMS, but you must complete the CTA whitelisting process on the DLT platform before using it in your template.

Q. Can I add a Phone Number in my SMS?
Ans. Yes, but it must complete CTA whitelisting process before use.

Q. Can I send a URL in SMS to my customer?
Ans. Yes, you can send a URL in an SMS to your customer, but the URL must first be CTA whitelisted on the DLT platform. This ensures the link is verified and secure. Without whitelisting, your SMS template may be rejected or fail to deliver.