WhatsApp Bulk Message: How to Send Bulk Messages on WhatsApp [March 2023]

Want to send your clients a WhatsApp message in bulk? You should use this blog. We’ll go over the advantages of using WhatsApp API for bulk texting. Additionally, we’ll demonstrate how to use the WhatsApp API to send bulk sms and how to establish a WhatsApp bulk message list. Additionally, you’ll discover WhatsApp bulk messaging regulations.

How to Send Bulk sms on WhatsApp: Micro & Small Businesses

Bulk sms is supported by both WhatsApp Business App and API. For micro and small businesses, the WhatsApp Business App usually works fine. It is cost-free, simple to use, and doesn’t require any additional software to transmit broadcasts.

How can I create bulk messages on the WhatsApp Business App?

WhatsApp Business app provides various tools and features to help businesses communicate with their customers efficiently. However, WhatsApp has strict policies against sending bulk messages, and such activities can lead to account suspension or termination. Therefore, it is essential to follow WhatsApp’s guidelines and rules for business messaging to avoid any issues.

If you have permission from your customers to send them promotional or marketing messages, you can use the broadcast feature in WhatsApp Business to send messages to multiple recipients at once. Here are the steps to create a broadcast list:

  1. Open the WhatsApp Business app on your phone.
  2. Tap on the three-dot menu in the top right corner.
  3. Select “New broadcast”.
  4. Tap on the “+” icon to select contacts that you want to add to the broadcast list.
  5. Once you have added all the contacts, tap on the “Create” button.
  6. Type your message and tap on the send button.

Keep in mind that each message sent to the recipient will be treated as an individual message, and the recipient will receive it in their personal chat with your business. Also, it is essential to obtain explicit consent from your customers before sending any promotional or marketing messages.

How to Send Bulk Messages on WhatsApp: SMEs & Enterprises

You can send a WhatsApp mass message to a much broader audience using the Whatsapp API without being constrained to 256 contacts. In addition, it has cutting-edge capabilities including broadcast scheduling and multi-user functionality.

A WhatsApp API account and business messaging software are required in order to send a WhatsApp bulk message using the API. You can purchase a WhatsApp Business Solution Provider (BSP) account or a direct account through Meta.

Companies must utilize a Message Template using the WhatsApp API to send a WhatsApp bulk message, which may contain non-transactional material. They must, however, adhere to WhatsApp’s Business and Commerce standards. Your ability to send messages may be impacted if you violate WhatsApp policies.

How to Send Bulk Messages on WhatsApp: Import a Contact List

Importing a contact list is the initial step in using WhatsApp bulk messaging. Your message will be delivered to the appropriate audience if your connections are correctly imported and organized.

The following advice is for importing contacts: Create tags for the Contacts in the CSV file to help you organize them. Ensure that the phone numbers in your contacts are in the international format with country and area codes for a smooth contact import procedure.

Once the import procedure is finished, you’ll receive an email to let you know. The following action is to make a message template.

How to Send Bulk Messages on WhatsApp: Create a Message Template

Before they may be used to send a WhatsApp mass message, Message Templates must first be approved by WhatsApp. You may generate and submit Message Templates directly from Msgclub with some BSPs.

You may check the status of your message templates on Msgclub. Three states are available: submitted, approved, and rejected. You can find the reason a message template was denied in the platform if it is refused. Rejected message templates can be edited and resubmitted for approval.

In addition to this status, WhatsApp Business API offers a quality rating as additional insight. The quality rating of the Message Template will decline as a result of being blocked by users. Check out these recommendations for keeping a high rating.

An authorized Message Template will be given a Flagged status once it receives a Low-quality grade. If the quality rating does not increase in the following seven days, the status will change to Disabled. Message templates that are in the Disabled status cannot be sent or edited.

How to Send Bulk Messages on WhatsApp: Create a WhatsApp Bulk Message

Click the Add Broadcast button at the top of the Broadcast Module to launch a WhatsApp API broadcast. Give your broadcast a name, and then click Create. Additionally, you have the choice to label or categorize it for future reference.

If you’d like to limit your broadcast to a specific group of people, select a Segment from the drop-down list. By default, this will be set to All. Segments can be edited or created in the Contacts module.

Select the Specific Channel option and in the channel drop-down list, select your WhatsApp API channel to send the message from.

Below, you’ll find a checkbox that you shouldn’t ignore: Only send to contacts who interacted with this channel before. Selecting this will ensure that you comply with Whatsapp’s opt-in policy.

Select the appropriate Message Template after that, then enter the information. When the WhatsApp broadcast is prepared, you may plan it for a specified time and date or test it by sending it to a Contact of your choice or to yourself.

The WhatsApp API has a number of safeguards in place to stop companies from abusing its bulk messaging functionality. In the part that follows, let’s examine them in more detail.

What You Need to Know Before You Send a Bulk WhatsApp Message

WhatsApp has added phone number tiers, phone number status, and phone number quality ratings in order to safeguard its users from spam and promote the use of high-quality bulk communications.

What’s next?

We’ve covered everything you need to know about WhatsApp bulk messages. To get started with WhatsApp bulk messaging, sign up for a Msgclub account and apply for Msgclub WhatsApp API.