If you’re looking to send bulk SMS messages through Msgclub, you’ll need to ensure full compliance with TRAI’s regulations. One of the key steps in this process is mapping the PE Chain, which is essential for verifying your entity. Without completing the PE Chain process, your messages may not be delivered to customers.
In this guide, we’ll walk you through the simple steps to map the PE Chain in Msgclub, ensuring that your SMS campaigns stay compliant and reach your audience without any hassle.
Important Note: Please start the PE-TM Chain mapping on the Msgclub panel only after you’ve completed the PE-TM Chain process on the DLT portal.
Click here to read the blog on how to complete the PE-TM Chain process on the Videocon DLT portal
Learn More
Process Video
Step by Step Guide
Step 1: Go to MsgClub Cloud Communication Platform Log in using your credentials.

Step 2: You’ll receive an OTP on your registered mobile number. Enter the OTP and click Verify.

Step 3: Once verified, you’ll be redirected to the MsgClub dashboard, where you can select the Text Service.

Step 4: Select the PE Chain option from the right-side panel.

Step 5: In the PE Chain page, fill in the following details
- Username – Select your username
- Select Entity Id – Select your entity id
- PE-TM Chain – Write your PE-TM Chain Id

Step 6: After filling in all the details, click on the Save button and your PE chain process will be mapped on MsgClub
Once this process is complete, you can proceed to the next step – Template Mapping
FAQs
Q. What is PE Chain?
Ans. PE Chain is a regulatory process for verifying entities (businesses) and their messaging templates to ensure compliance with TRAI’s anti-spam guidelines in India.
Q. Why do I need to complete the PE-TM chain process?
Ans. You need to complete the PE-TM process to comply with TRAI regulations, ensuring only authorized entities can send bulk SMS and reducing spam.
Q. What is PE Chain option in Msgclub?
Ans. The PE Chain option in Msgclub lets you register your PE ID (Entity ID) and TM IDs (message templates) to comply with TRAI’s messaging rules.
Q. Can I send SMS without completing the PE TM Chain process?
Ans. No, you can’t send SMS legally without completing the PE-TM Chain process, as it’s required for regulatory compliance.
Q. What is PE Id?
Ans. PE ID is a unique identifier given to your business after completing the registration process in DLT portal, ensuring you’re authorized to send bulk SMS messages.
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