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Bulk SMS Service

Simple Steps to Improve Your SMS Marketing

Simple Steps to Improve Your SMS Marketing


Do you ever wonder if you could be doing better, though? Are there ways to squeeze out even more business from the same list?


Sometimes, a minor change in wording, timing, or even word placement could affect response rates. This is the sort of thing you want to discover by A/B testing. If you haven’t heard of it before, or aren’t sure you understand it, How A/B Testing Works in SMS Messaging. It will teach you the basics and the terminology you’ll need to understand this blog on applying it to your business.


Types of Things to Test

The speed of this A/B testing is different than using it for websites. There, you may have to wait for weeks or even months to get enough visitors to make your test valid. But SMS campaigns usually have quick turnaround times because of how fast the messages are delivered and viewed.


While SMS messages are usually short, there are still lots of things you can change. Here’s a list of ideas:


Timing – You already know the importance of timing in your marketing. But could a small change make a big difference? What if you sent the message a half-hour earlier, or later? Or maybe in the morning instead of the afternoon? Figuring out the optimal time of day for your messages is probably one of the best uses of A/B testing there is.


Call to action – There’s a whole science to selecting the right words for a call to action. In SMS messaging, the options are more limited than on a website or printed collateral. But there are still options. Is “Click here” better than “Get it here”? Or is “Stop by” better than “Visit”? Is a link to a mobile website better than a coupon code? Time to test and find out.


Offers – These are the heart and soul of SMS marketing. The people on your list are not your average customer. They really adore your brand and products (or they wouldn’t have signed up). So, the offers they are willing to take may be different than your email list, or printed adverts. Try some variations and find out what they respond to the most.


Coupon codes – It may sound silly, but redemption rates can be influenced by coupon codes. This is especially true if the customer has to type them in to redeem an offer. It’s a simple change that you can make easily but result in a much higher return.


Keywords – Keywords function much like calls to action in Campaign SMS marketing, Landing Pages, SMS Attachments, Two Way Campaign Management & OTP SMS. They’re not always, but often action words like JOIN, SAVE, or WIN. Sometimes they are related to the topic of the SMS message, like TICKETS to win tickets to a show. It’s worth testing which keywords work best with a campaign, especially if you’re renting them on a shortcode. Finding the best one could save you, and make you more money.



Essential Factors of SMS Marketing

Essential Factors of SMS Marketing


SMS messaging is as yet one of the most-adored highlights of cell phones. It's additionally one of the most captivating with regards to collaborating with clients because cell phones are pervasive. You can send a book ad to your top clients. Despite flashier application improvement and propelled highlights, SMS innovation has persevered. 


Here are some basic SMS tips and advertising guides to assist you with making an excellent, exceptional yield portable showcasing system. 


1. Request Permission 

Requesting consent isn't compulsory, yet it's better for you. Rather than making efforts that beneficiaries never read, you'll invest energy supporting associations with clients who need to get warnings. As the first and last thing numerous individuals take a gander at during their waking hours, cell phones are viewed as personal space. You should take care to get unequivocal consent before showcasing to clients using your SMS promoting endeavors. 


You can get this consent two principal ways: 


  • Make a campaign guarantee by asking clients to message a pick in catchphrase to a short code, for instance, "Text YES to 12345 to get selective advancements!" 

  • Request that clients check a select in enclose — like picking to get an e-pamphlet — when they look at, demand data, or pursue another help on your site. 


Incorporate the accompanying three areas when you send messages: 


Desires. Tell clients forthright how now and again you intend to send messages and what sort of substance beneficiaries will get. 


Quit choice. Ensure that it's in every case clear how your clients can quit getting SMS promoting messages from you. 


Call to action (CTA). Each message ought to incorporate a short message and a CTA that urges clients to act. For instance, "Snap here to affirm enlistment." Figure out how to gather telephone numbers: 8 Ways to Collect Phone Numbers for Your Rich Media Messaging Campaigns 


2. Distinguish Optimal Delivery Times 

After you let beneficiaries realize what number of messages to anticipate from you when they join, be insightful with your conveyance. It's imperative to message clients normally with the goal that you stay head of psyche, yet you would prefer not to send now and again when you'll be overlooked or, more regrettable, now and again when you'll disturb them. Start little with four to five messages for each month for the principal month or two. Send your most grounded content first so that, with this technique, beneficiaries anticipate seeing a greater amount of your messages. At that point increase to 10 messages per month. 


Timing your messages likewise offers you a chance to test distinctive messaging types for future campaign enhancements, for instance, test if it's valuable to send reviews right off the bat in the client lifecycle or later. Clients can set up dribble campaigns that convey a progression of messages at explicit occasions. You don't need to physically plan messages; rather, you can make the entirety of the messages without a moment's delay and timetable them to send naturally. The campaign is set off when a client finishes a particular activity. Make a dribble campaign for when new clients purchase something or pursue another assistance. Ensure each message conveys an incentive to maintain a strategic distance from clients withdrawing from your rundown. For instance, 


  • Offer more insights regarding your business. 

  • Welcome clients to tail you via web-based networking media. 

  • Offer connects to mainstream blog entries or asset pages. 

  • Offer a unique initial offer. 


3. Research with Timed Delivery 

Even though your clients have their phones close to them almost all day, every day, they would prefer not to get problematic messages during dinners, occasions, or in the night. Sending messages at the perfect time guarantees clients open and read them. Timing additionally makes a positive client experience since messages are sent on helpful occasions. Also, test your campaign achievement utilizing measurements, for example, open rates and navigate rates, to distinguish your top clients and districts. Utilize your market, area, and client information to tailor message conveyance times. Send messages dependent on the particular territory or time region your clients live in, so your offers get to them when they're generally responsive. The best ideal opportunity to send portable messages is for the most part between the long stretches of early afternoon and 3 p.m. 


4. Customize Your Messages 

SMS showcasing gives your organization a one of a kind chance to customize messaging and interface with clients one-on-one using text. Exploit this by guaranteeing your beneficiaries feel like an exceptional contact, not simply one more line on a mailing list. Clients like to get customized messages and are bound to travel through the business channel when they do. 


Three different ways to fuse personalization in your SMS advertising: 


  • Incorporate the client name in instant messages — just utilize the main name to keep messages casual 

  • Notice client action — like an ongoing buy, a delivery update, or an arrangement update 

  • Alter messaging to take into account their geographic area — incorporate a reference to nearby climate or sports groups 


Take personalization further and fragment your client list so just certain clients get significant messages. For instance, you could send promotions only to clients who bought from a gathering of items, similar to shoes. Or on the other hand to clients who purchased a particular item, similar to purple-striped shoes. 


Attempt these instant message formats in your next campaign: 19 Text Message Templates for Customer Service and Marketing Pros 


5. Make the Value Understood 

Simply communicating something specific isn't sufficient. Beneficiaries must see an incentive in your message — either in the data, you present or in the offer they get — if you anticipate that they should follow up on the advancement. 


To make campaigns that your clients will cooperate with past the open, attempt: 


  • Making coupons and offers exceptional to your SMS showcasing a list 

  • Focusing on offers dependent on client sections and practices (thus, making the campaign personal). Exchanging up your proposals to mix it up and stay away from stagnation or weariness with your campaign 


6. Incorporate Your Location 

Counting your area associates you with your client base while additionally giving you a feeling of authenticity and giving them something to relate to. If you don't work a physical space, remember a short URL to your site for SMS messages. 


If you have a physical store, send clients a focused on message when they're close by. Closeness promoting is an immediate type of showcasing where messages urge clients to enter the store, bank, and so on. 




URL Shortener - Unleash the power of a click.

Do you ever wonder why aren’t you getting the customer base of your expectations? What may be the reason behind this deficiency of your SMS marketing campaigns? Want to make even more money that you’ve always dreamt of? To your utter astonishment, we do have an astoundingly good solution to all of your problems. Come on, let’s have a close look at it.

Bulk SMS marketing is definitely a good medium to cater the marketing and advertising needs of any business, but, it takes a lot to turn something ‘good’ into ‘great’, and this is where ‘URL Shortener’ serves you convenience.


Ladies and Gentlemen, hold your breath as we raise the curtain to a whole new world of SMS marketing, introducing you to the new talk-of-the-town, a phenomenal service, ‘URL Shortener’, that complements the bulk SMS services, making it one-stop, yet a perfect solution for all your marketing needs.




Often it happens, that you keep investing lots and lots of money and effort in sending bulk SMSes to numerous people, but end up getting reported nothing but a spammer. Why? Because your SMS marketing campaigns lacked some crucial elements, followed by some least appealing messages. But, hopefully, these can be the things of the past, all thanks to MsgClub’s brand new exquisite URL shortener service. MsgClub short URL service not only lets you gift yourself the luxury of saving your money and increasing your business productivity, but also optimizes the outcomes in entirety. It basically is a technique which lets you shorten the URL of your businesses’ websites and send it to your potential customers as an integrated part of Bulk SMSes that you already send to them, obscuring those lengthy hideous links.


Let’s try to understand how URL Shortener is going to help you save your precious time, efforts and money along with achieving your goals,


  • This URL acts as an agent, sensing the interest of the customer by monitoring the number of clicks and taps done on it. This helps you get the ‘feedback’ from your potential customers. Using this URL click tracking technology, you would target only those customers who have clicked on that URL, thus saving your SMS credits as well as your investments.


  • URL Shortener helps you get the most out of your SMS marketing campaign by only targeting the interested customers.


  • URL Shortener helps you monitor the CTR, and eventually raises it high.


  • This further beautifies the content of your SMS by adding dynamic short URLs, making it look clean and crisp, and enhances the reliability of your business.


Other than this, it also allows you to speak your heart out as the URL you’re sending in the SMS is an invisible thread that connects every customer interaction to tell a great story.  We can’t just get enough of its benefits over any marketing service. So, get ready to take your business advertising campaign to new heights just by harnessing every click or tap, using URL Shortener - A MsgClub product. Easier the communication, better the connection.

Why ‘URL Shortener’ is the best tool for your Marketing Campaign.

Yes, we know that you are owning a business, you’re offering best-in-class products and services, you’re happy with your own pace and everything is going as per your expectations. All fine. But, we have something for you to make you believe that the sky's the limit, and we’ve got something to aid you in your flight.


Businesses are not all about making money, but also about maintaining a healthy client base and to cater their needs as well, and that you’ll be getting just by marketing your brand. Marketing is like that part of the iceberg which remains inside the water but strengthens it entirely. The success and growth of any business depend mostly on how well it has been marketed among the audience. We can’t expect the growth of a business without proper marketing and advertising.


Choosing the right marketing tools for your campaign can be a daunting task. Available are numerous channels to marketize and advertise your business, but bulk SMS marketing campaigns are the most powerful of them, that too though, is half-done without a strong tool like a ‘URL Shortener’.Let us jump right into - Why URL shortener is the best tool for your marketing campaign?


Without URL shortener, your SMS marketing campaign is as dull as dead. Why are we saying this? Have a look at its uncountable and unbeatable benefits, and then you’ll too nod in agreement.


Pay Barely, Say Fairly

One of the most appealing features of the MsgClub short URL is that it allows you to speak more about your business than a message can actually fit without getting too high on costs. The URL you’re sending with the message will redirect the customers to a webpage where you can put your heart out with some extremely gratifying graphics and comforting text. This way, you save your cost per character without the loss of communication. Fair enough? Absolutely!


For Once & For All

Unlike others, URL Shortener earns you profit right from the very first day. How? Well, URL shortener is designed to identify those people from your audience who are unresponsive and uninterested in your brand. But hey! Don’t feel bad, this only will help you focus solely on the cluster of people interested in having your services, and that too is a one-time process figuratively.


Playing with the minds

As marketers, it’s our job to understand all of the psychological aspects surrounding our content and how we can maximize our click-through rate. Appealing messages can be sent through long URLs also but they look absolutely awkward, while the dynamic short URLs you send using URL shortener put a huge psychological impact on customers, enhancing the reputation of the brand.


We’ll bid adieu with concluding that the use of URL shortener as your marketing campaign tool ensures you the fruitfulness of your SMS marketing campaign. Use URL shortener with our SMS marketing service, and acquaint yourself with its adorable outcomes. We, at MsgClub, offer you it’s URL shortener service to assist you in being literally a virtuoso at carrying out any SMS marketing campaign.

BECOME A SMART MARKETER WITH URL SHORTENER

The sole purpose of marketing is to attract attention & create interest of the customers. Marketing can create a brand image. From the billboards & print ads, we’ve come a long way to bulk SMS marketing. Carrying out a bulk SMS marketing campaign is not at all a tough task these days, but, to carry it out smartly makes all the difference. Yes, we’re here once again just to elucidate you how crucial is Smart marketing.


You shoot thousands and millions of messages to your potential customers to grab their attention, and to connect with those who are interested in getting your service - that’s how bulk SMS marketing works. This is really an effective way to approach your customers. MsgClub short URL service assists you in carrying out your SMS marketing campaign smartly. With it, your SMS marketing campaign will be productive like never before. URL Shortener has some salient features for facilitating you in making the most out of your marketing campaign smartly, saving you costs and inputs in the same. Here are some ways you can use URL Shortener to help you smartly carry out your campaign.


  • KEEPS AN EYE

Using conventional bulk SMS marketing, you weren’t able to figure out where your efforts lacked. But now, you can keep an eye on the whole campaign as short URL SMS campaign helps you segregate interested and uninterested customers, without making it convoluted.


  • DRIP MESSAGING

In conventional bulk SMS marketing, you kept blasting messages to a huge crowd, but you have never been able to identify those unresponsive ones. Drip messaging is an ingenious technology which helps you recognize the interested ones using filters and allows you to incorporate them into your next SMS marketing campaigns, making it a brilliant way to optimize your campaigns by only targeting the interested customers.


  • PUTS IT ALL IN A NUTSHELL

Gone are the days of a mile long obfuscating URLs; It’s time to welcome the concise ones. URL shortener makes it happen for you. URL shortener trims long URLs and also incorporates them in the SMS, making it look unified yet so appealing. By adding URLs to your messages, not only you raise your chances of getting more customers, but also increase your brand reliability in customers’ mind.


With all these attributes, we can definitely conclude that URL Shortener is the boss when it comes to SMS marketing campaign, and using URL shortener you can definitely execute your SMS marketing campaign smartly with increased productivity.

Smart Marketing for E-commerce Enterprises using ‘URL Shortener’


Hello there!


Warm welcome from the MsgClub team.


Reaching out customers for your business is a ‘must’ nowadays. With your bulk SMS marketing campaigns, you used to establish a unilateral and quite boring communication with your potential customers. Problems like not getting feedback from the customers, getting reported as spam etc are all water under the bridge now. Sounds unjust? Don’t worry. No longer you need to give them even a single thought as we have walked that extra mile for you, just to make it all worthwhile. With URL Shortener, running a campaign efficaciously is a matter of no time, just relax watching your profit graphs go dramatically high.


Let’s take an example of a campaign to facilitate your understanding of how you can get profited using MsgClub short URL service, where


  • Total SMSes sent - 50 lakh

  • Response received from - 5 lakh people (10%)

  • Unresponsive - 45 lakh (90%)

  • Expenditure - 5 lakh (10 paise/SMS)

Here you are getting the response from just 10% of the target, i.e., 50 thousand rupees are well spent and money invested on targeting 90%,i.e., 4.5 lakh rupees wasted, and, that is, a huge amount. You could have utilised this amount to carry out 9 more such campaigns!


Thus, click-through rate is nearly 10% in this case. 90% of your SMS credits and money invested actually got wasted. URL Shortener helps you right here, by sorting the unresponsive crowd and helping you focus only on the interested once with its URL click tracking technology, leaving an increased CTR. Thus, saving your SMS credits and increased profit to a great extent. URL shortener shortens a long URL and harmonizes it along with the SMS content, which in turn enhances the confidentiality of the SMS, and makes it look prepossessing.


Use our URL shortener service to aid you in your bulk SMS marketing campaign. We’re pretty confident that our URL Shortener will leave each one of you all agog.

MsgClub to attract more clients through ‘URL Shortener’ or ‘Click Tracking’ sms service

The MsgClub is all set to expand its list of customers by attracting many more of them to its newly launched, exclusive service - URL Shortener or Click tracking via SMS.


The whole idea of MsgClub’s short URL service for sending SMS is to captivate customers’ attention by knowing their insight, through their feedback.


URL Shortener service is to make your bulk SMS marketing campaigns proficient by integrating with it the shortened URLs. This puts you at your ease by enabling the establishment of a bilateral marketing communication channel between you and your customer, outsmarting other businesses who still use those unilateral channels.


Nearly each and every business and enterprise like a hotel, restaurant, e-commerce, just to name a few, who want to marketize it’s product & brand effectively could rely on this service to have a matchless connection with its customers.




With this service, enterprises will be able to engage their customers (existing and potential ones) in their SMS marketing campaign by enclosing dynamic short URLs which not only redirects to a web page of their respective business but also enhances the appeal of the SMS by embellishing it.


This service also enables businesses to track the response of their potential customers, that too, in real time. Other information like status, whether the SMS is delivered or not, has the receiver clicked on the link or not, time of clicking, the number of times the link has been clicked etc. can also be tracked using MsgClub’s URL Shortener service.


With URL Shortener, businesses will be able to execute segmented & demographic SMS marketing campaigns, which eventually adds in raising their profit high. Feel free to get in touch with us at the MsgClub to excel your business.

Click Tracking SMS marketing campaigns to obtain Real time reports

By Msgclub click tracking system, analyse your SMS marketing campaign more effectively. Stop guessing or making your predictions start talking on actual facts and figures with the reports received by MsgClub short URL campaign analysis. 

Whether you want to send web links, attachments, surveys, tickets or mobile web pages in your SMS messages, Short URL Send SMS Software or Click tracking system allows you to capture extensive usage by keeping the link length short.


These short URLs SMS not only save precious characters space in your message but also allows you to avail benefits from deep insights about your customer and their behaviour and which campaigns are really paying off. They make URL more impressive and manageable. Get detailed reports on the click of every URL of every campaign, who opened the links at what time, the recipient's location details and device used. With the assembled data related to your customer, you can now take a more fact-based approach while devising your bulk SMS marketing campaigns.


Setting up a click tracker is as simple as entering your web URL into the link tracking system and sending your message. Messenger tracks and reports the metrics as for and when the links are received, opened, clicked by your customers. Access every click reports for all your marketing web links, attachments, mobile forms and more easily with Msgclub SMS Marketing campaigns reports. 


"Tracking helps to analyse your performance well".


Tracking links and URLs are used to provide insight that can be used for the betterment of your business. They are commonly used in marketing as a means of determining the effectiveness of marketing activities and campaigns.It provides valuable data and analytics about a website or web page and exhibits the actual relationship between marketing activities and their impacts in the form of results. 

Without a tracking link, it’s nearly impossible to determine an effectiveness of your SMS marketing campaigns.This tracking bifurcates the leads and customers according to the status selected (received, sent, clicked, delivered etc) and thus MsgClub Drip SMS campaign came into picture which is the set of predesigned SMS campaign with defined flow to convince and convert customers. 

Remember, Every sent URL can be tracked with MsgClub click tracking system like website pages, social media links, blog posts, ads links, links to images, audios, videos etc. All of these things are being tracked to provide data.