One platform for every customer conversation
We help Indian businesses reach customers on the channels they already use: SMS, WhatsApp, RCS, voice calls, IVR and AI voice agents, all from one account and one API.
What is MsgClub?
MsgClub is a business messaging and voice platform for India, run by The Basics Digital Solutions Private Limited from Indore. Businesses use it to send bulk SMS, WhatsApp and RCS messages, run voice broadcasts, IVR and missed call numbers, and deploy AI voice agents through a web panel, mobile app or API.
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How MsgClub started
MsgClub began as a bulk SMS platform built in Indore, at a time when most businesses still relied on calls, letters and printed flyers to stay in touch with customers. The idea was simple: give any business, large or small, an affordable way to send the right message to the right person on their mobile phone.
Early on, we added voice SMS (recorded voice calls sent in bulk), HTTP and SMPP integration for developers, an Excel plugin for sending straight from a spreadsheet, and a fully branded control panel for resellers. That reseller program let agencies and entrepreneurs build their own messaging businesses on top of our platform.
Where we are today
Customer conversations have moved well beyond plain text. Today MsgClub brings together SMS, WhatsApp Business API, RCS messaging, voice broadcast, cloud IVR, missed call numbers and AI voice calling, so a business can send an OTP, a WhatsApp order update, a rich RCS offer and a payment reminder call without juggling separate vendors.
Every channel has APIs and webhooks, so your CRM or app can trigger messages and calls and receive delivery, reply and call events. The platform has served more than 35,000 users, along with the developers and resellers who build on our APIs.
Company facts
- Brand
- MsgClub
- Legal entity
- The Basics Digital Solutions Private Limited
- GSTIN
- 23AAECT6949C1ZD
- Office
- Plot No. 4, Sinhasa IT Park, Indore, Madhya Pradesh, India
- Channels
- Bulk SMS, WhatsApp Business API, RCS, voice broadcast, IVR, missed call, AI Voice
- Compliance
- TRAI DLT compliant for commercial SMS in India
- Access
- Web panel, mobile app, REST API, SMPP and webhooks
What does MsgClub offer?
One account covers messaging and voice. Pick the channel that fits each message, or combine them in one customer journey.
How do we work?
Three things shape every decision we make about the platform.
Compliance first
Commercial SMS in India must follow TRAI's DLT rules, and we build that into the product: registered sender IDs, approved templates and consent-based sending. Our usage policy prohibits spam and unlawful content, and every recipient has the right to know who sent them a message. Read the DLT guide.
Reliable delivery
Messages travel over 4+ operator routes with failover. Smart retry, message queuing, real-time delivery reports and an encrypted platform help your messages arrive, and show you exactly what happened when they do not.
People you can reach
Our sales and support teams work from Indore, Monday to Saturday, 10 am to 7 pm IST. Call or email us and talk to someone who knows the platform, whether you are sending your first campaign or debugging an API call.
Who uses MsgClub?
Businesses
Retailers, schools, clinics, logistics firms and service businesses use MsgClub for OTPs, order and payment alerts, reminders and promotions. The web panel and mobile app need no technical setup. See how pricing works.
Developers
Product teams connect through the REST API, SMPP and webhooks, or use plugins for Tally, Google Sheets, Zapier and WHMCS. Messages can be sent in Hindi and other regional languages using Unicode. Read the developer docs.
Resellers
Agencies and entrepreneurs resell MsgClub under their own brand with a white-label panel, managing their own clients and pricing while we run the infrastructure. Explore the reseller program.
Frequently asked questions
Who owns MsgClub?
MsgClub is a brand of The Basics Digital Solutions Private Limited, a company based at Plot No. 4, Sinhasa IT Park, Indore, Madhya Pradesh. Its GSTIN is 23AAECT6949C1ZD, and invoices for MsgClub services are issued by this company.
Where is MsgClub based?
MsgClub's office is at Plot No. 4, Sinhasa IT Park, Indore, Madhya Pradesh, India. The sales and support teams work from Indore, Monday to Saturday, 10 am to 7 pm IST, and serve businesses across India.
What services does MsgClub offer?
MsgClub offers bulk SMS, WhatsApp Business API, RCS messaging, voice broadcast, cloud IVR and toll-free numbers, missed call service and AI Voice calling in Hindi, English, Hinglish and other Indian languages, with a REST API, SMPP and webhooks so every channel can connect to a CRM or app. See the full AI Voice feature list.
Is MsgClub compliant with TRAI DLT rules?
Yes. MsgClub is TRAI DLT compliant for commercial SMS in India. Messages go out with registered sender IDs and approved templates, and the team helps customers complete DLT registration for their business, headers and templates.
How many businesses use MsgClub?
MsgClub has served more than 35,000 users, including businesses that send from the web panel and mobile app, developers who build on the API, and resellers who sell messaging under their own brand.
How can I contact MsgClub?
Call sales on +91 98932 28282 or email sales@msgclub.net for new accounts and quotes. Existing customers can call support on +91 78039 83322 or email support@msgclub.net, Monday to Saturday, 10 am to 7 pm IST.
Start sending in minutes
Create a free account to test the panel and API, or talk to our team about volumes, DLT setup and CRM integration.