WhatsApp Business API provider in India

Any registered business that follows Meta's WhatsApp Business and Commerce policies can apply. You need a Meta Business portfolio, a phone number that can receive a verification SMS or call, and a display name that matches your brand. Some categories, such as gambling, weapons and adult content, are not allowed under Meta's commerce policy.

Usually yes. A number already active on the WhatsApp or WhatsApp Business app must normally be moved off the app before it is registered on the API, and the chat history on the phone does not move with it. Where Meta's coexistence option is available for your number, our team will explain whether it suits you.

Connecting a number and display name usually takes a day or two once your Meta Business portfolio is ready. Meta business verification, which raises your messaging limit, can take from a few days to a few weeks depending on how quickly your documents are accepted. You can send to a limited number of customers while verification is pending.

No. You can only message people who have opted in to receive WhatsApp messages from your business, and any message that starts a conversation must use a template approved by Meta. Sending to people who did not agree leads to blocks and reports, which lower your quality rating and can restrict your account.

No. TRAI's DLT system applies to commercial SMS and voice calls on Indian telecom networks, not to WhatsApp. WhatsApp has its own rules instead: Meta approves every template, you need customer opt-in, and Meta's commerce and messaging policies apply. Personal data you collect is still covered by the DPDP Act 2023.

The free WhatsApp Business app runs on a phone and suits small shops with one or two people replying. The API has no app of its own; you use it through a provider's dashboard or your software, which allows many agents on one number, chatbots, broadcasts to opted-in customers and CRM integration.

You pay Meta's per-message rate for each delivered template, which depends on the category (marketing, utility or authentication) and the customer's country, plus MsgClub's platform fee. Since 1 October 2026, under Meta's current pricing, service replies in the 24-hour window are free up to 1,000 per number each month, then charged. See the pricing guide for an estimate.

Meta sets a messaging limit on how many unique customers your business can start conversations with in a rolling 24 hours. It starts low for new accounts and rises automatically as you send good-quality messages to opted-in customers. Replies to customers who message you first do not count towards this limit.