Pricing for SMS, WhatsApp, RCS and voice in India
Pay only for what you send. Every MsgClub channel runs on prepaid credits, with rates set by channel, route and monthly volume. Tell us what you plan to send and we share a clear, written quote.
- No setup fee to start a trial
- One quote for every channel
- GST invoice
How does MsgClub pricing work?
MsgClub uses prepaid, usage-based pricing. SMS and RCS are charged per message, WhatsApp follows Meta's per-message rates plus a platform fee, voice broadcast is charged per pulse or minute, IVR combines number rental with call usage, and AI Voice has one per-minute rate. Rates depend on channel, route and volume, and GST is extra.
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Pricing at a glance
- Billing model
- Prepaid credits, deducted as you use them
- Free trial
- Available for new accounts
- Rates depend on
- Channel, route, message type and monthly volume
- Taxes
- GST extra, shown on the quote and invoice
- Included
- Web panel, API, reports and support with every account
- Public rate card
- No; you get a written quote for your volume
- Payment
- Bank transfer or the online options in your panel
- Support
- Phone, email and ticket, Monday to Saturday
How is each channel priced?
What you pay for on each channel, and what moves the rate up or down. Exact rates are in your quote.
| Channel | You pay | What changes the rate | How you buy |
|---|---|---|---|
| Bulk SMS | Per SMS part | Route (service or promotional), monthly volume, operator DLT charges | Prepaid credits |
| WhatsApp Business API | Meta's per-message rate plus a MsgClub platform fee | Template category (marketing, utility, authentication), plan features | Prepaid wallet and plan |
| RCS messaging | Per message | Plain text or rich message, volume | Prepaid credits |
| Voice broadcast | Per pulse or per minute of call | Pulse length, call duration, volume | Prepaid credits |
| IVR and toll-free | Monthly number rental plus call usage | Number type, call lines, minutes used | Monthly plan and usage credits |
| Missed call service | Monthly number rental | Shared or dedicated number, auto-reply SMS | Monthly plan |
| AI Voice | One all-inclusive rate per minute | Monthly call volume | Quote on request, see AI Voice pricing |
Which pricing model applies to you?
MsgClub uses four billing models. Most businesses use two or three of them from the same account.
| Pricing model | Channels | How it is billed | Best for |
|---|---|---|---|
| Pay per message | Bulk SMS, RCS | Credits deducted for each message or SMS part sent | OTPs, alerts and campaigns where volume varies month to month |
| Meta rate plus platform fee | WhatsApp Business API | Meta's per-message charge by template category, plus MsgClub's fee for the panel, inbox and API | Order updates, support conversations and opted-in marketing |
| Pay per pulse or minute | Voice broadcast | Credits deducted by call duration, in pulses or minutes | Reminders and announcements to large lists |
| Rental plus usage | IVR, toll-free, missed call | Monthly rental for the number and lines, plus call minutes where they apply | Always-on numbers for inbound calls and lead capture |
| All-inclusive per minute | AI Voice | One rate per minute covering AI agent, voice, telephony and numbers | Reminders, follow-ups and qualification calls at scale |
What affects the price on each channel?
Knowing how each channel is counted helps you plan a budget before you ask for a quote.
Bulk SMS
You pay per SMS part. One English SMS holds up to 160 characters; Hindi and other Unicode messages hold up to 70. Longer messages split into parts, and each part is counted. Service routes for OTPs and alerts are priced differently from promotional routes, and higher volumes get lower rates.
Bulk SMSWhatsApp Business API
Meta charges for business-initiated template messages by category: marketing, utility and authentication. Since 1 October 2026, under Meta's current pricing, service replies inside the 24-hour window are free up to 1,000 per business number a month and charged after that. MsgClub's platform fee covers the panel, team inbox, chatbot tools, API and support.
WhatsApp pricingRCS messaging
RCS is billed per message. Plain text messages and rich messages with cards, carousels or buttons can carry different rates. Your brand's RCS agent is verified before you can send, and our team handles that process with you.
RCS messagingVoice broadcast
Recorded or text-to-speech calls are billed by duration, in pulses (for example 15 or 30 seconds) or per minute. A shorter recording uses fewer pulses, so a tight message lowers the cost per call. Your quote states the pulse length and how unanswered calls are treated.
Voice broadcastIVR and missed call numbers
IVR has a monthly rental for the number (a virtual mobile number or a toll-free number) and the call lines you need, plus usage for call minutes. Missed call numbers are rented monthly, shared or dedicated. Recording, routing and reports are part of the plan.
Cloud IVRAI Voice
AI agents that call and answer customers in Indian languages are priced at one rate per minute, covering the AI agent, voice, telephony and phone numbers. The rate depends on your monthly call volume, and you can test it on a free trial first.
AI Voice pricingWhat do DLT charges mean for your SMS cost?
Under TRAI rules, every business that sends commercial SMS in India must register on a telecom operator's DLT (Distributed Ledger Technology) platform: first the business as a principal entity, then its sender IDs (headers) and message templates.
Two kinds of charges can currently apply. The DLT operator you register with may charge an entity registration fee, which you pay directly to that operator, not to MsgClub. Operators may also apply a small per-message scrubbing charge to SMS checked against DLT records. Your quote states whether this is included in your SMS rate or added to it.
Operator fees and rules change from time to time, so check the current fee on the DLT portal when you register. Our team guides you through registration step by step.
Read the DLT guideWhat is included at no extra cost?
Every MsgClub account gets the same tools, whichever channel you pay for.
Developers can use the REST API, SMPP and webhooks on every channel to connect any CRM that can call an API or receive a webhook. See API and webhooks and the developer docs.
- Web panel and mobile app
- REST API keys, with SMPP for high-volume senders
- Webhooks for delivery, read, click and reply events
- Real-time delivery reports and downloadable logs
- Contact groups, templates, scheduling and personalisation
- Short URL click tracking, drip messaging and auto-repeat campaigns
- Plugins for Tally, Google Sheets, Zapier and WHMCS
- Help with DLT registration, sender IDs and templates
- Support by phone, email and ticket, Monday to Saturday
How do you get started?
From free trial to your first paid campaign in four steps.
- Create a free trial accountSign up online and explore the panel, reports and API with test messages.
- Ask for a quoteTell us your channels and expected monthly volume. We reply with a written quote showing rates and taxes.
- Add prepaid creditsPay by bank transfer or the online options shown in your panel. Credits are added once payment is confirmed.
- Send and trackLaunch from the panel or API, track every message and call live, and top up when your balance runs low.
Get rates for the channels you need
Share a few details and our sales team sends one written quote covering every channel you tick.
- Volume-based rates for SMS, RCS and voice
- Meta's WhatsApp charges shown separately from our fee
- GST shown on the quote
Prefer to talk? Call sales on +91 98932 28282 or email sales@msgclub.net, Monday to Saturday, 10 am to 7 pm IST. Questions about anything else? Contact us.
Frequently asked questions
How much does bulk SMS cost in India?
Bulk SMS is charged per SMS part, and the rate depends on the route (service or promotional), your monthly volume and any DLT charges passed on by operators. Because these vary from customer to customer, MsgClub shares a written quote instead of a public rate card. Tell us your expected volume and we reply with a rate.
How is WhatsApp Business API pricing calculated?
WhatsApp cost has two parts. Meta charges per template message by category (marketing, utility or authentication), and MsgClub adds a platform fee for the panel, API, team inbox and support. Since 1 October 2026, under Meta's current pricing, service replies are free up to 1,000 per number a month, then charged; check Meta's rate card.
Is there a free trial?
Yes. You can create a free trial account to explore the panel, test the API and send test messages before you buy credits. Our team contacts you after sign-up to help you set up sender IDs, templates and the channels you plan to use.
Do I pay for DLT registration separately?
DLT registration is done on a telecom operator's DLT portal, and any entity registration fee is charged by that operator, not by MsgClub. Operators may also apply a per-message scrubbing charge. Your quote states whether that charge is included in your SMS rate or added to it.
Are MsgClub prices inclusive of GST?
No. GST is charged as applicable under Indian law and is shown separately on your quote and invoice. Share your GSTIN when you buy, so the invoice carries it and you can claim input tax credit where you are eligible.
How does prepaid credit work?
Most MsgClub services run on prepaid credits. You add credits to your account, and each message, call pulse or minute is deducted as it is used. You can see your balance and usage in the panel at any time and top up whenever the balance runs low. Credit validity and refunds are set out in our refund policy and terms of service.
How is AI Voice priced?
MsgClub AI Voice has one all-inclusive rate per minute that covers the AI agent, voice, telephony and phone numbers, with GST extra. The rate depends on your monthly call volume and is quoted on request. See the AI Voice pricing page for details and a free trial.
Can I get one quote for several channels?
Yes. Many businesses use SMS for OTPs, WhatsApp for order updates and voice calls for reminders from the same account. Tick every channel you need in the quote form and the sales team sends a single combined quote with each channel's rate shown separately. Agencies that sell MsgClub under their own brand can ask about the reseller program.
Related products
Use them together from the same MsgClub account, with one API and shared reports.
Start sending in minutes
Create a free account to test the panel and API, or talk to our team about volumes, DLT setup and CRM integration.