Order, payment and scheme messaging for distributors and dealer networks
Take repeat orders from retailers, chase outstanding payments and announce schemes across your dealer network without a phone call for each one.
Which channels should an FMCG distributor or dealer network use?
Distributors and dealer networks usually run retailer orders, ledger statements and scheme catalogues on WhatsApp, send invoice and payment-due SMS from Tally, BUSY or Marg, use missed call numbers for quick reorders, and add voice broadcast in Hindi or regional languages for scheme announcements to small retailers. AI Voice can follow up on overdue outstanding.
Updated
Key facts: messaging and calls for FMCG distributors and dealer networks
- Start with
- WhatsApp Business API (Orders and statements)
- Channel mix
- WhatsApp Business API, Bulk SMS, Missed call service, Voice broadcast, AI Voice, IVR
- AI calling
- AI Voice overview
- One account
- Shared contacts, delivery reports and webhooks across every channel
- Integration
- REST API and webhooks into any CRM or app that can call an API. API and webhooks
- Pricing model
- Prepaid credits quoted by volume, GST extra; WhatsApp at Meta's rate by category plus a platform fee. How pricing works
Which channels work best for FMCG distributors and dealer networks?
How do the channels work together for FMCG distributors and dealer networks?
- Monday morningScheme broadcastA voice broadcast and a WhatsApp catalogue announce this week's scheme to every retailer in the territory.
- Order dayMissed call or WhatsApp orderThe retailer gives a missed call or replies on WhatsApp, and the order reaches the salesperson for that beat.
- DispatchInvoice SMSThe invoice amount and due date go out by SMS once the bill is created in your accounting software.
- Past dueAI Voice follow-upOverdue accounts get an AI call and the updated ledger on WhatsApp.
What does each channel do for FMCG distributors and dealer networks?
- Order booked confirmation
- Dispatch and invoice
- Outstanding and payment received
- Catalogue reordering
- Invoice and dispatch alert
- Ledger and outstanding statements
- Monthly scheme carousel
- Outstanding payment reminder
- Order dispatch and invoice
- Retailer order line
- Beat salesman routing
- Ledger and payment desk
- Trade scheme announcement
- Price revision notice
- Beat-day reminder
- Request a salesman visit or reorder
- Loyalty points balance
- Trade scheme enrolment
Step-by-step guides for FMCG distributors and dealer networks
Use-case guides with templates, set-up steps and metrics that fit this industry.
Questions about messaging for FMCG distributors and dealer networks
Can a distributor send payment reminders from Tally?
Yes. MsgClub has SMS plugins for Tally, BUSY and Marg, so invoice and outstanding reminders can go to retailers from the accounting data you already maintain. The templates still need DLT registration, and WhatsApp reminders can be sent through the API or a connector such as Zapier.
Is WhatsApp better than SMS for taking retailer orders?
For orders, yes. Retailers can see the catalogue, reply with quantities and get a confirmation in the same thread. SMS remains the safer channel for payment-due and invoice alerts, since it reaches every retailer's phone and leaves a clear record.
Why use voice broadcast when retailers already have WhatsApp?
Because many kirana owners and rural retailers listen more readily than they read, especially during busy shop hours. A 30-second recorded message in Hindi or the local language about a scheme or price change gets attention, and a keypress lets interested retailers ask for a callback.
Are AI calls to retailers about overdue payments allowed?
Calls about a retailer's own outstanding are service communication, not marketing. Keep them polite, call during business hours, stop if the retailer disputes the amount and hand those cases to your accounts team. Pitches for new schemes or products are promotional and follow TRAI's rules for promotional calls.
Can a missed call reorder be linked to our salesperson's beat plan?
Yes, through a webhook. The call.missed event carries the retailer's number, your system matches it to a beat and salesperson, and that person gets an alert or the order appears in your sales app. Unknown callers can be sent a registration link.
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