Patient messaging and calls for physiotherapy clinics
Keep patients coming until the course is finished, remind them before every session and renew packages without therapists leaving the table to take calls.

Which messaging channels should a physiotherapy clinic use?
Physiotherapy clinics generally rely on WhatsApp for session reminders and home exercise videos, AI Voice for same-day calls to patients who miss a session and for package renewals, SMS for patients without WhatsApp, and a missed call or IVR line so callers are not lost while therapists are treating. Home-visit services add therapist arrival alerts.
Updated
Key facts: messaging and calls for physiotherapy clinics
- Start with
- WhatsApp Business API (Sessions and exercises)
- Channel mix
- WhatsApp Business API, AI Voice, Bulk SMS, Missed call service, IVR
- One account
- Shared contacts, delivery reports and webhooks across every channel
- Integration
- REST API and webhooks into any CRM or app that can call an API. API and webhooks
- Pricing model
- Prepaid credits quoted by volume, GST extra; WhatsApp at Meta's rate by category plus a platform fee. How pricing works
Which channels work best for physiotherapy clinics?
How do the channels work together for physiotherapy clinics?
- ReferralMissed call bookingA patient referred by an orthopaedic surgeon gives a missed call and receives a booking link and the clinic location.
- Evening beforeWhatsApp reminderTomorrow's slot and therapist's name arrive with Confirm and Reschedule buttons.
- Missed sessionAI Voice callThat afternoon an AI agent asks when the patient can come next and books the slot.
- 2 sessions leftPackage renewalA WhatsApp message carries the renewal amount and a UPI link, with a call if there is no reply.
What does each channel do for physiotherapy clinics?
- Next session reminder
- Package sessions remaining
- Home-visit therapist details
- Session reminder
- Home exercise programme
- Package balance alert
- Session reminders with replies
- Home exercise card
- Package nearly used
- New patient assessment line
- Same therapist for ongoing patients
- Home physiotherapy requests
- Next session reminder
- Missed session follow-up
- Weekly pain score
- Home visit request
- Session change line
- Exercise video link
Step-by-step guides for physiotherapy clinics
Use-case guides with templates, set-up steps and metrics that fit this industry.
Questions about messaging for physiotherapy clinics
How can a physio clinic stop patients dropping out mid-course?
Act on the first missed session. A same-day call asking when the patient can come next, plus regular exercise videos and progress notes on WhatsApp, keeps them engaged. Patients often stop once the pain eases, so a review reminder two weeks after the course ends brings some back.
Can we send exercise videos to patients on WhatsApp?
Yes. Short videos, or links to your own YouTube videos, can go into the patient's chat after the session so they follow the exact routine at home. Replies within 24 hours of the patient's message are service conversations, free for the first 1,000 per business number each month under Meta's current pricing.
Which channels work best for home-visit physiotherapy?
WhatsApp and SMS together, plus masked calling. The patient gets the therapist's name and arrival window on WhatsApp with SMS as a backup, and the therapist calls through a masked number so their personal mobile stays private. An evening reminder cuts wasted trips to locked doors.
Can AI Voice handle package renewals politely?
Yes. The agent calls when only a couple of sessions are left, states the renewal amount you set, records whether the patient wants to continue and sends a UPI link on WhatsApp after the call. Patients with questions about their recovery are passed to a therapist.
Do physiotherapy session reminders need DLT templates?
Yes, for SMS. Register your clinic, a header and service templates such as 'Your physiotherapy session is at {#var#} tomorrow' on DLT. As service messages they can reach DND numbers outside the promotional window, while posture camp or discount messages are promotional and follow TRAI's restrictions.
Can our clinic software send these automatically?
Yes, if it can call an API or receive a webhook. Appointments created in your software trigger reminders through the MsgClub API, and confirmations or reschedule requests come back by webhook. Smaller clinics without software can work from a Google Sheet through the Google Sheets integration.
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