AI calling for Indian businesses

AI voice agents that call your customers in their own language

Payment reminders, plan renewals, COD confirmation, leads and support calls in Hindi, Tamil, Bengali, Marathi and 8 more Indian languages. Live in 1 day, with WhatsApp follow-up after every call.

50+ businesses2 lakh+ calls handled12 Indian languages + HinglishData stored in India
School fee reminder, 3 days before due datePayment reminder · AI voice agentHindi
AI: नमस्ते, यह सरस्वती विद्या मंदिर की ओर से एक ऑटोमेटेड कॉल है। क्या मेरी बात आरव के पिताजी से हो रही है?Hello, this is an automated call from Saraswati Vidya Mandir. Am I speaking with Aarav's father?
AI: आरव की दूसरी तिमाही की फीस ₹18,500 है, जो 10 तारीख को ड्यू है। क्या आप तब तक जमा कर पाएँगे?Aarav's second-quarter fee is ₹18,500, due on the 10th. Will you be able to pay by then?
Customer: सैलरी 12 को आएगी, तो 12 तारीख तक कर दूँगा।My salary comes on the 12th, so I'll pay by the 12th.
AI: ठीक है, मैंने 12 तारीख नोट कर ली है। कॉल के बाद आपको व्हाट्सऐप पर UPI लिंक मिल जाएगा। धन्यवाद!Okay, I've noted the 12th. You'll get a UPI link on WhatsApp after the call. Thank you!
Promised pay date: 12th · UPI link sent on WhatsApp after the call

What is MsgClub AI Voice?

MsgClub AI Voice is AI calling software from MsgClub. Its voice agents make and answer phone calls for Indian businesses in 12 Indian languages plus Hinglish: they remind customers about payments and renewals, confirm orders, qualify leads and book appointments, transfer to your team when needed, and send WhatsApp or SMS follow-ups after the call.

Updated

50+businesses
2 lakh+calls handled
12Indian languages + Hinglish
1 dayto go live

What can an AI calling agent do for you?

Ready templates for the calls your team makes every day.

All use cases
Payments
Payment due date remindersRemind every customer about every bill, fee and invoice by phone, in their language, and send the payment link right after the call.Learn more
Payments
Plan expiry and renewal remindersCall every customer before their plan, membership or policy runs out, help them pick a renewal, and send the payment link after the call.Learn more
Payments
EMI and loan payment remindersRemind borrowers before every EMI and NACH debit, find out who is short of funds, and act before the bounce.Learn more
Payments
Debt collection and promise-to-payCall every overdue account in the borrower's language, capture a promised date and reason, and pass hard cases to your collections team.Learn more
E-commerce
COD order confirmationConfirm every cash-on-delivery order by phone within minutes, fix address issues, and ship only to buyers who really want the parcel.Learn more
E-commerce
NDR and RTO reductionCall every buyer after a failed delivery attempt, fix the problem, and get the parcel re-attempted instead of sent back.Learn more
E-commerce
Abandoned cart recoveryCall high-value abandoned carts, find out what stopped the buyer, and send a checkout link on WhatsApp right after the call.Learn more
Sales
Lead qualificationCall new leads within minutes, ask your qualifying questions in their language, and send only interested buyers to your sales team.Learn more
Bookings
Appointment booking and remindersAnswer booking calls and remind every client before their visit, in their language, so fewer slots go empty.Learn more
Support
Customer support and AI receptionistAnswer every call on your business number, solve common questions, log complaints and transfer the rest to the right person.Learn more
Payment reminders

Get paid on time with reminder calls before and after every due date

Bills, school fees, EMIs, rent and invoices, plus plan, policy and subscription renewals. The AI calls on schedule, records a promised date and sends the payment link after the call.

See payment reminders
  1. 7 days beforeHeads-up call with the amount and due date. Payment link on WhatsApp after the call.
  2. 3 days beforeAsks if they will pay on time and records a promised date.
  3. On the due dateShort ‘due today’ call, with the link sent again after the call.
  4. 1 to 3 days afterPolite overdue call. Notes the reason and a new pay date.
  5. Before a late fee or lapseLast reminder before a penalty, plan lapse or disconnection. Transfers to your team.

Meet a few of our agents

Browse all 30 agents
Payments

Payment Due Reminder Agent

Calls customers before and after a bill's due date, states the amount, and records when they will pay. A UPI or payment link goes on WhatsApp right after the call.

“नमस्ते, श्री गणेश ट्रेडर्स की ओर से ऑटोमेटेड कॉल है। आपका ₹12,400 का बिल 15 तारीख को ड्यू है। क्या कॉल के बाद WhatsApp पर पेमेंट लिंक भेज दूँ?”Hindi · Hello, an automated call from Shri Ganesh Traders. Your bill of ₹12,400 is due on the 15th. Shall I send the payment link on WhatsApp after the call?
Payments

Plan Expiry Reminder Agent

Reminds customers before their prepaid, DTH, broadband or AMC plan runs out and records which renewal they want. The renewal link follows on WhatsApp or SMS after the call.

“வணக்கம், உங்கள் DTH பேக் நாளை மறுநாள் முடிகிறது. அதே பேக்கை புதுப்பிக்க விரும்புகிறீர்களா?”Tamil · Hello, your DTH pack ends the day after tomorrow. Would you like to renew the same pack?
E-commerce

COD Confirmation Agent

Calls every cash-on-delivery buyer before dispatch to confirm, cancel or change the order. Fake and impulse orders are caught before you pay for shipping.

“Namaste Sunita ji, aapka ₹899 ka COD order kal dispatch hona hai. Kya main order confirm kar doon?”Hinglish

Built to run thousands of calls a day

All features

Thousands of calls at the same time

Run a campaign to your whole customer list in one go. Thousands of calls go out at the same time, so a month-end reminder list is done in hours, not weeks.

12 Indian languages plus Hinglish

Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Bengali, Odia and Assamese, plus Hinglish. Pick the language for each campaign or agent.

WhatsApp and SMS right after the call

Send the payment link, order summary, address or reference number on WhatsApp or SMS right after the call, from the same MsgClub account.

Transfer to your team

When a caller needs a person, or asks something the AI should not handle, the call is transferred to the right person on your team.

REST API and webhooks

Start calls from your own software with our REST API, and get status, outcome, answers and recording links back by webhook. Any system that can send an API request can start calls, for example an automation tool your team already uses.

API and webhooks

Does it work with my CRM?

Yes. Any CRM, billing system or app that can send an API request can start calls, and webhooks send the outcome, answers, recording and transcript back as each call ends. You can also upload a sheet.

{
  "event": "call.completed",
  "campaign": "fee-reminder-q2",
  "contact": { "name": "Rakesh Sharma", "phone": "+9198XXXXXX10" },
  "language": "hi",
  "outcome": "promise_to_pay",
  "amount_due": 18500,
  "due_date": "2026-11-10",
  "promised_date": "2026-11-12",
  "follow_up": "whatsapp_link_sent",
  "recording_url": "https://…",
  "transcript_url": "https://…"
}

Example webhook result. Field names are illustrative.

How do I start AI calling?

  1. Pick a ready agentStart from a template for your call: reminder, confirmation, lead or support.
  2. Set script and languageAdd your details and pick from 12 Indian languages plus Hinglish.
  3. Add contactsUpload a sheet or send contacts from your CRM through the API.
  4. Go live and see resultsOutcomes, recordings and transcripts in your dashboard and by webhook.

How much does AI calling cost?

One all-inclusive rate per minute covering the AI agent, voice, telephony and numbers, quoted by monthly volume. GST extra. Free trial available.

See pricing

Is AI calling legal in India?

Yes, when you call your own customers and leads with consent and follow DND rules and calling hours. Our guide explains TRAI, DPDP and RBI rules.

Read the guide

Frequently asked questions

What is AI calling software?

Software whose voice agents make and answer phone calls for a business. It follows a script, understands what the customer says, records the outcome and hands over to a person when needed.

Which languages does the AI speak?

12 Indian languages: Hindi, English, Tamil, Telugu, Kannada, Malayalam, Marathi, Gujarati, Punjabi, Bengali, Odia and Assamese, plus Hinglish. You choose the language for each agent or campaign.

Can the AI remind customers about payments and plan expiry?

Yes. It calls before and after each due date or expiry date, records a promised pay date and sends the payment link on WhatsApp or SMS after the call.

Can the AI answer incoming calls as well as make them?

Yes. It handles inbound and outbound calls, and transfers to your team when a customer asks for a person.

How many calls can MsgClub AI Voice make at once?

MsgClub AI Voice runs thousands of calls at the same time, so a month-end reminder list or a sale-day COD queue finishes in hours, and inbound callers are not left waiting.

Does it work with my CRM?

Yes. Any CRM or app that can send an API request or receive a webhook can start calls and get results back. You can also upload contacts as a sheet.

How fast can we go live with MsgClub AI Voice?

Most businesses go live with MsgClub AI Voice in 1 day: pick a ready template, add your script details and language, upload contacts or connect the API, and start the first campaign.

Hear your first AI call today

Pick a use case and language, and our AI calls you. Or call our AI now on +91 79714 42373.