White-label SMS reseller program
Start your own business messaging brand without building a platform. Sell bulk SMS and voice services under your name, set your own prices and manage clients from a panel that carries your logo, while MsgClub runs the routes and support behind it.
- Your logo and domain
- Your prices, your margin
- No setup cost to join
What is a white-label SMS reseller program?
A white-label SMS reseller program lets a business sell bulk SMS and related messaging services under its own brand. The reseller gets a panel with its own logo and domain, buys credits at reseller rates, sets prices for its clients and manages their accounts, while the platform provider runs operator routes, DLT-compliant delivery and technical support.
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The program at a glance
- Branding
- Your logo, brand name and domain on the panel
- Pricing
- You set the rate each client pays
- Client ownership
- Your clients stay yours; MsgClub does not contact them
- Setup cost
- None to join the program
- Delivery
- 4+ operator routes with failover, TRAI DLT compliant
- Payment
- NEFT, cheque or online, GST invoice
- Core service
- Bulk SMS, plus voice broadcast and missed call
- Support
- Phone, email and ticket, Monday to Saturday
What do you get as a MsgClub reseller?
Everything you need to run a messaging business under your own name.
Your own branded panel
Your clients log in to a panel that shows your logo and brand name, hosted on your domain or subdomain. The MsgClub name stays in the background.
Set your own prices
Buy credits at reseller rates and sell them at the rate you choose for each client, from a small shop to a large enterprise account.
Client and credit management
Create client accounts, add or deduct credits, set routes and track how much each client is sending, all from one master account.
API and plugins for your clients
Each client gets an API key and plugins for Tally, Google Sheets, Zapier and WHMCS, so they can send from their own software. Share our developer docs and API and webhook guide with them.
Reliable delivery
Messages go through 4+ operator routes with smart retry, message queuing and failover, and real-time delivery reports for you and your clients.
Support from MsgClub
Our technical team helps with setup, DLT questions and delivery issues by phone, email and ticket, so you are never on your own.
Who is the reseller program for?
It suits businesses that already serve clients who need to send alerts, reminders or promotions. Read about MsgClub to see who runs the platform behind your brand.
- Digital marketing agencies running campaigns for clients
- Web hosting companies and domain sellers
- IT service firms and software developers
- Accounting and ERP software partners, such as Tally and Marg dealers
- Entrepreneurs who want to start a messaging business
Which services can you resell?
Bulk SMS is at the heart of the reseller panel: transactional and service messages, promotional campaigns, Unicode messages in Hindi and regional languages, short URL tracking, drip messaging and two-way campaigns.
You can also offer voice broadcast and missed call service. Ask our team about adding WhatsApp Business API, RCS messaging, IVR and AI Voice for your clients.
Larger resellers and aggregators can ask about white-label SMPP client and server panels. Your clients' messages follow the same TRAI DLT rules as any other sender; see the DLT registration guide.
How do you become a reseller?
Four steps from first call to your first client.
- Apply or talk to salesFill in the form below or call our sales team. We discuss your clients, expected volume and the services you want to offer.
- Complete your business detailsShare your company and KYC details. We confirm your reseller rates and the terms of the program.
- Set up your branded panelSend us your logo and point your domain or subdomain to the panel. We help you configure routes and settings.
- Buy credits and add clientsBuy prepaid credits, create client accounts, assign credits and start selling at your own prices.
Reseller rates depend on volume. See how each channel is billed on the pricing page.
Apply to become a reseller
Tell us about your business and our sales team gets in touch with reseller rates and next steps.
You can also call sales on +91 98932 28282 or email sales@msgclub.net, Monday to Saturday, 10 am to 7 pm IST. For anything else, see contact.
Frequently asked questions
Will I get my own branded reseller panel?
Yes. You get a white-label panel that carries your logo and brand name and can run on your own domain or subdomain. Your clients log in to your panel and do not see the MsgClub name anywhere in it.
Can I set my own prices for clients?
Yes. You buy credits from MsgClub at reseller rates and decide what to charge each client, whether that is a small shop or a large enterprise account. The margin between your buying rate and your selling rate is yours.
Does MsgClub contact my clients directly?
No. Your clients belong to you. MsgClub does not contact or sell to the clients of its resellers, because doing so goes against the MsgClub reseller policy. Your clients deal with your brand, and you deal with MsgClub.
Is there a setup cost to become a reseller?
There is no setup cost to join the MsgClub reseller program. You pay for the credits you buy, and the sales team shares reseller rates based on the monthly volume you expect to send through your clients.
How do I manage my clients' credits?
From your reseller panel you create client accounts, add or remove credits, set their rates and see their usage and delivery reports. Clients can also use their own API keys to send messages from their own software.
Do I need technical knowledge to run a reseller business?
No. The panel handles sending, routing, DLT details and reports. MsgClub's technical team supports you by phone, email and ticket, so you can focus on selling to and serving your clients.
How can I pay for reseller credits?
You can pay by bank transfer such as NEFT, by cheque, or through the online payment options shown in your panel. GST is charged as applicable and shown on the invoice, so share your GSTIN when you buy.
Which services can I resell?
Bulk SMS is the core of the reseller panel, along with voice broadcast and missed call services. Ask the MsgClub team about offering WhatsApp Business API, RCS, IVR and AI Voice to your clients as well.
Related products
Use them together from the same MsgClub account, with one API and shared reports.
Start sending in minutes
Create a free account to test the panel and API, or talk to our team about volumes, DLT setup and CRM integration.