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WhatsApp chatbot

WhatsApp chatbot for business, built without code

Answer the questions you get every day, book appointments, take orders and capture leads around the clock. When a customer needs a person, the bot hands the chat to your team inbox with the full conversation.

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  • Keyword and menu bots
  • Hindi, English and Hinglish replies
  • Handover to a person
  • Webhooks to your CRM
WhatsApp chat with Sehat Clinic's appointment bot replying in Hinglish with a menu and time-slot buttons, beside the bot's step list and chips for staff handover and a lead saved to the CRM

What is a WhatsApp chatbot?

A WhatsApp chatbot is an automated assistant that replies to customers on a business's WhatsApp number through the WhatsApp Business API. It answers common questions, shows menus and buttons, collects details such as name, address or location, and passes the chat to a human agent when it cannot help.

Updated

WhatsApp chatbot at a glance

Builder
No-code, in the MsgClub web panel
Triggers
Keywords, first message, ads, QR codes and links
Message types
Text, media, reply buttons, lists, location and address requests
Handover
To a team or agent in the MsgClub team inbox
Data
Answers saved to the contact, sent to your systems by webhook
Languages
Any language you write the replies in

How does a WhatsApp chatbot work?

A customer sends a message, the bot matches it to a flow, and each reply moves the customer one step closer to an answer, a booking or a person on your team.

Chatbot builder showing a trigger, a menu message and four branches: track order with a webhook lookup, book a fitting with a location request, talk to a person handed to Sales, and an after-hours reply
Sample bot: one menu, four branches, details saved to the contact.
  1. Set the triggerStart the bot on keywords such as hi, menu or price, on any first message, or when a customer arrives from an ad, QR code or chat link.
  2. Build the menuOffer up to 3 reply buttons, or a list of up to 10 options, so customers tap instead of type.
  3. Ask and saveAsk for a name, order number, pincode, date or location and save each answer to the contact.
  4. Reply or hand overSend the answer, a document or a link, or pass the chat to the right team when the bot cannot help.

Keyword bots, menu bots and flows

Most bots combine all three. Start simple and add branches as you learn what customers ask.

Keyword bot
Replies when a message contains a word you set: price, timing, location, refund. Good for the 10 questions your team answers all day. Unknown messages go to a fallback reply or to a person.
Menu bot
Replies with buttons or a list, then branches on the customer's choice. Fewer typing mistakes, faster answers, and a clear path to "Talk to a person".
WhatsApp Flows
In-chat forms with several fields on one screen, for bookings, sign-ups, feedback and loan or admission enquiries. The completed form comes back as one structured reply.

Collect leads, addresses and locations in chat

Every answer the bot collects is saved to the customer's contact in MsgClub, so your team sees it in the inbox and you can use it to segment later broadcasts.

  • Lead details: name, city, budget, course or product interest, best time to call
  • Location request: the customer shares a map pin with one tap, useful for deliveries, service visits and finding the nearest branch
  • Address form: house number, area, landmark and pincode in separate fields, where Meta supports address messages
  • Documents and photos: prescriptions, ID copies or product photos sent straight into the chat

When does the bot hand over to a person?

You decide. Add a "Talk to a person" option to any menu, hand over after the bot fails to understand twice, or route high-value answers, such as a bulk order, straight to sales. The chat is assigned in the team inbox with the full history and the details the bot collected.

Outside your working hours the bot can say when a person will reply, and the chat waits in the unassigned queue for the morning.

Connect the bot to your CRM and systems

Add a webhook step to look up live data while the customer waits: order status from your store, available slots from your booking system or the balance due from your billing software. The bot shows the answer in the chat.

When a flow ends, MsgClub can send the collected details to any CRM that can receive a webhook, such as Zoho, HubSpot or LeadSquared connected through their APIs or Zapier, so new leads appear without copying and pasting. See the WhatsApp API and integrations for details.

What do businesses automate with a WhatsApp bot?

Online stores
Order status, return requests, COD confirmation, size guides and product questions.
Clinics and labs
Appointment booking, doctor timings, report requests and test preparation instructions.
Education
Course details, fee structure, brochure downloads and counsellor call-back requests.
Restaurants
Menu, table booking, outlet location and delivery order status.
Real estate
Project details, price range, brochure, site-visit booking and lead qualification.
Service businesses
Complaint registration, technician visit booking, warranty checks and feedback.

Want a bot that talks on the phone as well? MsgClub AI Voice handles calls in Indian languages. Compare costs on the WhatsApp pricing guide or see all pricing.

Frequently asked questions

Do I need coding skills to build a WhatsApp chatbot?

No. In MsgClub you build the bot from keywords, menus, questions and replies in the web panel, without writing code. A developer is only needed if you want the bot to look up live data from your own systems, such as order status or available slots, through a webhook.

Can a WhatsApp chatbot hand over to a human agent?

Yes. You can add a talk-to-a-person option to any menu, or hand over automatically when the bot does not understand a reply. The chat then appears in the MsgClub team inbox, assigned to the team you choose, with the full conversation so the customer does not have to repeat themselves.

Does a WhatsApp chatbot cost extra per message?

Bot replies to a customer who has messaged you are service messages. Since 1 October 2026, under Meta's current pricing, the first 1,000 a month per business number are free and the rest are charged per delivered message. Templates the bot sends to start a conversation are charged at Meta's rate for their category. The chatbot builder is part of MsgClub's platform fee.

Can the chatbot reply in Hindi or other Indian languages?

Yes. You write the bot's messages yourself, so you can use Hindi, Hinglish, Marathi, Tamil or any language WhatsApp displays. You can also start with a language menu and send customers down a separate branch of the bot for each language.

Can a WhatsApp bot collect addresses and locations?

Yes. The bot can ask a question and save the typed answer, send a location request so the customer shares a map pin with one tap, or send an address form where Meta supports it. Answers are saved to the contact and can be sent to your CRM by webhook.

What is the difference between a keyword bot and a menu bot?

A keyword bot replies when a customer's message contains a word you set, such as price, timing or refund. A menu bot replies with buttons or a list so customers tap a choice instead of typing. Most businesses combine both: keywords to start the bot, menus to guide the conversation.

Related products

Use them together from the same MsgClub account, with one API and shared reports.

AI VoiceAI agents that call customers in Indian languagesExplore AI Voice
RCS messagingBranded rich cards and buttons in the Android inboxExplore RCS messaging
API & webhooksConnect every channel to your CRM or appExplore API & webhooks

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