Missed call service that turns every call into a lead
Put a number on your ad, pack or hoarding. Customers give a missed call at no cost, get an instant SMS or WhatsApp reply, and appear in your CRM a moment later, ready for your team to call back.
- Free for the caller
- Instant SMS or WhatsApp reply
- Leads pushed to your CRM
- Polls, opt-ins and coupons
What is a missed call service?
A missed call service gives a business a phone number that customers call to show interest. The call disconnects automatically, so it costs the caller nothing. The system records the caller's number, sends an instant SMS or WhatsApp reply, and passes the lead to the business's panel or CRM for follow-up.
Updated
Missed call service at a glance
- Cost to caller
- Free: the call disconnects before it is answered
- What you capture
- Caller's number, number called, date and time
- Instant response
- Auto-reply SMS or WhatsApp; optional callback or IVR
- Data access
- Web panel, Android app, reports, API and webhook
- Numbers
- One per campaign, ad or poll option to track sources
- Pricing model
- Number rental plus SMS or WhatsApp replies
How does a missed call service work?
The whole exchange takes a few seconds and needs nothing from the customer except a phone.
- Publish your numberOn newspaper ads, hoardings, TV spots, product packs, bills or your website, with a clear action: "Give a missed call for the price list".
- The call disconnectsMsgClub rejects the call after a ring, so the customer is not charged and does not wait to speak to anyone.
- An instant reply goes outThe caller gets your SMS or WhatsApp message with a link, brochure, coupon or confirmation.
- The lead reaches your teamThe number appears in your panel and app, and is pushed to your CRM by webhook so sales can follow up.
What do you see after each missed call?
A live log of every caller, which number they called and what happened next.
- Caller number, time and the number or campaign they called
- Which auto-reply went out, on SMS, WhatsApp or both
- Repeat callers marked, so one person counts once
- CRM push status for every lead
- Filters by date and number, with downloadable reports
Missed call service features
More than a number: a small, automated response system for every campaign.
Hang-up and auto-reply
The simplest setup. The call is cut automatically, the number is logged and your chosen reply goes out by SMS on a DLT-approved template, by WhatsApp on an approved template, or both.
CRM forwarding
Every missed call is pushed to your CRM or server as a call.missed webhook, so the lead is waiting in your CRM moments after the call.
Callback or IVR
Follow the missed call with a recorded voice call or an IVR menu.
Unique coupon codes
A different code for each caller, so you can track redemptions in store.
Polls and voting
One number per option; MsgClub counts calls and confirms each vote.
Source tracking
Separate numbers per ad, city or channel show what brings responses.
Where can you use missed calls?
Missed calls work on any phone, including feature phones, in any language, which makes them useful wherever you want a response from a broad audience.
| Use case | How it works | Typical reply |
|---|---|---|
| Lead generation | Number on newspaper ads, hoardings, TV and flyers instead of a long form | Brochure link by SMS or WhatsApp, plus a sales callback |
| Opt-ins and registrations | Customers call to subscribe to updates or register for an event | Confirmation with event details and an opt-out line |
| Number verification | Users call from the number they entered, which proves they own it | Verification success message |
| Polls and voting | One number per option; calls are counted per number | Thank-you message confirming the vote |
| Feedback | Separate numbers for "satisfied" and "not satisfied" on bills or receipts | Thank-you, or a callback for unhappy customers |
| Promotions and coupons | Missed call on the pack or in store unlocks an offer | Unique coupon code by SMS or WhatsApp |
How fast should you call a missed call lead back?
As soon as you can. Interest is highest in the minutes after the call.
The auto-reply buys you time, but most sales still need a conversation. Route each new lead to the right salesperson through your CRM, by area or product, and set a callback target your team can meet.
If your team cannot call every lead quickly, an AI agent can. With MsgClub AI Voice, a missed call can trigger a call back from an AI agent that asks a few qualifying questions in the caller's language, books a visit and hands hot leads to your team. See how it works in AI lead qualification.
- Print the number large, with one clear action
- Use a separate number for each ad or source
- Say what the caller will receive, and send exactly that
- Keep the auto-reply short, with one link
- Include an opt-out in any later promotional message
Connect missed calls to your systems
See how MsgClub pricing works, connect every channel through API and webhooks, or talk to our team to set up your first number.
Missed call use cases
Step-by-step guides with templates, best practices and what to measure.
Missed call by industry
See how businesses like yours use Missed call, with sample messages and ready-to-use templates.
Healthcare
Lending & subscriptions
Retail & hospitality
Education & hiring
Property
Auto & home services
Legal & finance
Business & public sector
Frequently asked questions
Is a missed call free for the customer?
Yes. The call is disconnected automatically before it is answered, so the operator does not charge the caller. That is why missed calls work well in ads and on packs: anyone with a phone can respond without spending money or typing anything.
Can I get a dedicated missed call number?
Yes. You can use a dedicated number for your business or campaign, and separate numbers for different ads or poll options so you can see which source brings responses. Talk to our team about the number types available for your needs.
Can the auto-reply be sent on WhatsApp?
Yes, if the caller can receive WhatsApp messages and your WhatsApp Business API account has an approved template for the reply. SMS replies use a DLT-approved template. Many businesses send both, so the caller gets a short SMS and a richer WhatsApp message with a brochure.
How do missed call leads reach my CRM?
Each missed call is sent to your server as a call.missed webhook with the caller's number, the number called, the time and the campaign. Any CRM that can receive a webhook or use an API can record it, and you can also download reports from the panel.
Can I run polls or voting with missed calls?
Yes. Give each option its own number and count the calls on each. MsgClub can count only the first call from a number, or record repeats separately, and send each voter a thank-you message to confirm the vote.
Do I need consent to message people who give a missed call?
A missed call shows the caller wants a response, and your auto-reply should match what you advertised. For later promotional messages, follow TRAI rules on consent and DND and include an opt-out. Handle numbers as personal data under the DPDP Act 2023.
How is a missed call service priced?
Usually as a monthly number rental, plus the auto-reply messages, which are charged at your SMS or WhatsApp rates. Calls themselves are not answered, so there is no call-time charge for the caller. Ask our sales team for current rates.
Related products
Use them together from the same MsgClub account, with one API and shared reports.
Start sending in minutes
Create a free account to test the panel and API, or talk to our team about volumes, DLT setup and CRM integration.