Missed call use case

Missed call product verification

Print a unique code under a scratch panel and a missed call number on the pack. Buyers check the product in seconds, and you see where fakes appear.

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Buyers trust the pack
Counterfeit hotspots show up
A direct line to end users

How does missed call product verification work?

Missed call product verification lets a buyer check a pack before using it. The pack carries a unique code, often under a scratch panel, and a number to call. The buyer gives a missed call, replies to the SMS with the code and gets an instant genuine or not-found message, while the brand logs where each code was checked.

Updated 15 Nov 2026

Why use Missed call for product verification?

Buyers trust the packA quick check reassures buyers of seeds, pesticides, lubricants, spare parts or supplements, where fakes are common and costly.

Counterfeit hotspots show upCodes that fail, or genuine codes checked many times from different circles, point to where fakes or copied packs are sold.

A direct line to end usersEach verification gives you the buyer's mobile for warranty registration or loyalty, with their consent.

How do you set up product verification with a missed call number?

Print codes and the numberA unique code per pack, usually hidden under a scratch panel, with "Give a missed call to verify" and the number.
The buyer gives a missed callThe call is cut and an SMS asks the buyer to reply with the code; some brands ask for an SMS with the code directly instead.
Your system checks the codeThe code is matched against your database of issued codes and how many times it has already been checked.
The result goes backGenuine, already verified, or not found with a helpline number, and the check is logged by webhook.

Auto-reply templates for product verification

Copy, edit and use these as a starting point.

Ask for the codeAuto-reply SMS

Thank you for calling {#var#}. To verify your product, reply to this SMS with the 12-character code under the scratch panel. -{#var#}

Genuine productAuto-reply SMS

Code {#var#} is GENUINE: {#var#}, batch {#var#}, mfd {#var#}. Thank you for choosing {#var#}.

Not found or reusedAuto-reply SMS

Code {#var#} could not be verified or was already checked {#var#} times. Do not use the product. Report to {#var#} -{#var#}

Auto-replies go out by SMS (DLT template needed) or WhatsApp (approved template needed).

Which industries use Missed call for product verification?

Retail storesHow do retail stores use missed call marketing?See how

Pharmacies and chemistsHow do pharmacies use a missed call number?See how

Auto service centres and garagesHow do garages and service centres use a missed call number?See how

D2C and e-commerce brandsHow do D2C brands use missed call numbers?See how

FMCG distributors and dealer networksHow do distributors use missed calls with retailers?See how

What are the best practices for product verification?

Do this

Hide the code under a scratch panel so it cannot be copied from the shelf
Treat a code checked many times as suspect and say so in the reply
Give a helpline in the not-found message and ask where the product was bought
Keep the verification reply free of marketing; ask for loyalty consent separately

What to measure

Verifications per week by product and region
Share of not-found and multiple-check codes
Verifiers who join warranty or loyalty programmes

Connect results to your CRM with the Missed call API and webhooks. See how pricing works.

Questions about Missed call product verification

How do FMCG and agri brands verify products by missed call?

They print a unique code on each pack, usually under a scratch panel, along with a missed call number. The buyer calls, receives an SMS asking for the code, replies with it, and gets an instant genuine or not-found reply. It is common for seeds, pesticides, lubricants, auto parts and supplements.

Can the missed call alone verify the product?

No. A call carries only the caller's number, not the pack code, so a second step is needed: an SMS reply with the code, a keypress through IVR, or a code-specific number. The missed call starts the process for free and the code reply completes it.

How does it help detect counterfeits?

A code that does not exist means a fake. A genuine code checked many times, often from different regions, suggests packs were copied. Logging each check by telecom circle and time shows where suspect products are being sold, which your enforcement team can follow up.

Can pharma companies use missed call verification?

Yes, for over-the-counter products and nutraceuticals many brands already do. Prescription drug packs follow separate track-and-trace and labelling rules, so check the current regulatory requirements; a missed call check can complement them but does not replace them.

What should the reply say if a code fails?

Say clearly that the code could not be verified and that the buyer should not use the product, then give a helpline or WhatsApp number to report where it was bought. Avoid accusing the shop; some failures are mistyped codes, so allow a second attempt.

Can we register the warranty at the same time?

Yes. After a genuine result, a second message can invite the buyer to register the warranty or join a loyalty programme by replying or tapping a WhatsApp button. Keep this optional and record their consent before sending any offers.

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