Missed call for pharmacies and chemists

Missed call service for pharmacies and chemists

Regular customers on monthly BP, diabetes or thyroid medicines can ask for a refill with one free call. Your pharmacist calls back and packs the order.

Start free trial Talk to sales

Neighbourhood chemists with home deliveryPharmacy chains with several outletsHospital and clinic pharmaciesMedical stores near nursing homes and diagnostic centres

Phone showing a missed call to a chemist's refill number and an SMS confirming that the pharmacist will call back to confirm the monthly medicine order

How do pharmacies use a missed call number?

Pharmacies use a missed call number mainly for repeat medicine orders. A regular customer calls from their registered mobile, gets an SMS saying the pharmacist will call back, and the store sees their last bill to prepare the refill for pickup or home delivery. The same number can share timings and night duty notices, but should not advertise prescription medicines.

Updated 15 Nov 2026

Key facts: Missed call for pharmacies and chemists

Channel: Missed call service
Best for: Refill request from regular customers; Home delivery acknowledgement; Prescription photo on WhatsApp
Responses: Callback, Auto-reply SMS, Auto-reply WhatsApp, Lead to CRM
Who it suits: Neighbourhood chemists with home delivery, Pharmacy chains with several outlets, Hospital and clinic pharmacies, Medical stores near nursing homes and diagnostic centres
Cost to caller: Free: the call disconnects before it is answered
Pricing model: Number rental plus SMS or WhatsApp replies. How pricing works
Integration: REST API and webhooks (call.missed, message.delivered) into your own software. Missed call API

What problems does a missed call service solve for pharmacies and chemists?

Refill calls at the busiest hourEvening is when walk-in customers queue at the counter and when regular customers phone in their monthly orders.

Elderly customers run out of medicinePatients on long-term medication often realise they are on the last strip only when it runs out.

Orders taken on a personal phoneRefill orders arrive on the owner's mobile and WhatsApp, so staff cannot see them when the owner is away.

What can pharmacies and chemists do with a missed call number?

Callback

Refill request from regular customersThe caller's mobile is matched to their last bill in your billing software, so the pharmacist calls back with the list ready to confirm.→ Refills in one short call

Auto-reply SMS

Home delivery acknowledgementThe reply confirms the request and the delivery window for the area, and reminds the customer to keep the prescription ready.→ Fewer follow-up calls

Auto-reply WhatsApp

Prescription photo on WhatsAppNew customers who call get a WhatsApp message asking them to send a photo of the prescription, which the pharmacist checks before packing.→ Orders checked against a prescription

Auto-reply SMS

Store timings and night dutyChange the reply when the store is on night duty or closed for a holiday, so callers know where to go.→ Fewer wasted trips

Lead to CRM

Refill list for the CRMEach call is logged against the customer, so you can see who orders monthly and when they are usually due.→ Predictable repeat sales

Ready-to-use missed call auto-replies for pharmacies and chemists

Copy, edit and use these as a starting point.

Refill request receivedAuto-reply SMS

We received your medicine refill request. Our pharmacist will call you by {#var#} to confirm. Keep your prescription ready. -{#var#}

Send prescription on WhatsAppAuto-reply WhatsApp

Hello, thank you for calling {{1}}. Please send a clear photo of your prescription here and our pharmacist will confirm availability and delivery time.
[Send prescription]

Closed today noticeAuto-reply SMS

{#var#} is closed on {#var#}. Nearest open store: {#var#}, {#var#}. We reopen at {#var#}. -{#var#}

Auto-replies go out by SMS (DLT template needed) or WhatsApp (approved template needed).

How does a missed call service work for pharmacies and chemists?

Print the refill numberOn the bill, the medicine bag and the board at the counter: "Give a missed call for your monthly medicines".
The customer calls from their mobileThe call is cut at once and costs nothing; an acknowledgement SMS goes out.
The store sees the last orderThe webhook passes the caller's number to your billing software, which shows the previous bill.
The pharmacist confirms and packsA quick callback confirms the items and checks the prescription, then the order is packed for pickup or delivery.

Connect your softwarePharmacy billing software, including Marg ERP which MsgClub already connects to, or any system that can receive a webhook can match the caller to their last bill; smaller stores can use the panel and Android app. Missed call API · API and webhooks · Pricing

ComplianceDo not promote prescription medicines or make health claims in replies; Indian drug advertising rules restrict this. Dispense against a valid prescription as usual, and send offers only to customers who have opted in, within promotional SMS rules.

Which other channels suit pharmacies and chemists?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for pharmacies and chemistsHow do pharmacies use SMS?See SMS

WhatsApp for pharmacies and chemistsCan pharmacies use WhatsApp Business API?See WhatsApp

RCS for pharmacies and chemistsHow do pharmacies use RCS messaging?See RCS

IVR for pharmacies and chemistsHow do pharmacies use IVR?See IVR

Voice broadcast for pharmacies and chemistsHow can a pharmacy use voice call reminders?See Voice broadcast

AI calling for pharmacies and chemistsTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for pharmacies and chemists

Questions about missed call service for pharmacies and chemists

Can a chemist take medicine orders by missed call?

A missed call works well as a refill request, not as a complete order. The call tells you who wants their medicines; the pharmacist then calls back or chats on WhatsApp to confirm items, quantities and the prescription before packing. This keeps the dispensing check where it belongs.

Can we advertise medicines on the missed call reply?

No. Prescription medicines cannot be advertised to the public in India, and claims about curing conditions are restricted. Keep replies to confirmations, timings and delivery details. General store offers on non-prescription items can go only to customers who have opted in, as promotional SMS.

How does the store know what the customer ordered last time?

Your billing software looks up the caller's mobile when the call.missed webhook arrives and shows the previous bill. If your software cannot receive webhooks, staff can search the number in the billing system from the panel or Android app list.

Is a missed call number worth it for a single medical store?

It can be if you have many regular customers on long-term medicines and offer home delivery. If most of your sales are walk-in prescriptions from a nearby clinic, a simple WhatsApp number may be enough and the missed call adds little.

Can customers send prescriptions after the missed call?

Usually, but the safer route is a link to your own upload page in the SMS reply. A WhatsApp template that asks for a prescription may be rejected under Meta's drug and health policy, so keep its wording to 'send your medicine list or prescription to our pharmacist' and have a fallback. Keep prescriptions in the business account, not on staff phones.

Can we remind customers when their monthly refill is due?

Yes, if they have agreed to it. Use the date of their last refill to send a reminder SMS or WhatsApp utility message a few days before they run out, with the missed call number to reorder. Keep the reminder free of medicine names if the phone is shared.