IVR use case

Call tracking for ads, listings and offline campaigns

Put a different number on each ad, listing and hoarding, and see which ones produce calls, answered conversations and sales, not just clicks.

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Offline ads become measurable
Calls counted as leads
Answered, not just received

Call tracking IVR for a coaching institute campaign with options for classroom batches, online classes and scholarship tests, with classroom selected

What is call tracking for ads?

Call tracking for ads gives each campaign, listing or offline ad its own virtual phone number. Every call to that number is logged with the source, so a business can see how many calls, answered calls and sales each ad produced. The call details, including the number dialled, duration and recording, are sent to the CRM for reporting.

Updated 15 Nov 2026

Why use IVR for call tracking for ads?

Offline ads become measurableNewspaper inserts, hoardings, radio and pamphlets each get a number, so you can compare them with online ads.

Calls counted as leadsPhone leads are often the most valuable but are missing from ad reports. Webhooks put them in your CRM with their source.

Answered, not just receivedReports show calls that rang out by source, so you know whether a campaign failed or your team missed its calls.

How do you set up call tracking for ads with an IVR?

Assign a number to each sourceOne virtual number per ad campaign, property portal, directory listing or hoarding.
Calls route to your teamAll numbers can share one menu and sales team, or route to the team running that campaign.
Each call is taggedcall.completed and call.missed events carry the number dialled, which maps to the source.
Compare sourcesCalls, answer rate, duration and closed deals per source in reports and your CRM.

IVR prompt scripts for call tracking for ads

Copy, edit and use these as a starting point.

Campaign greetingInbound menu

Thank you for calling Vidya Academy about our JEE and NEET 2027 batches. For classroom batches in Kota, press 1. For online live classes, press 2. For scholarship test details, press 3.

Hoarding number greetingCall routing

Welcome to Vidya Academy. You are being connected to our admissions counsellor for the Kota centre. This call may be recorded for quality.

Missed campaign callMissed-call alert

All our counsellors are busy. We have noted your number and a counsellor will call you back today. You will receive an SMS with batch details and fees.

Record these prompts in your own voice or use text-to-speech in the MsgClub panel.

Which industries use IVR for call tracking for ads?

Real estate agents and brokersHow do real estate businesses use IVR?See how

Schools, colleges and coaching institutesHow do coaching institutes and schools use IVR?See how

Car and two-wheeler dealershipsHow do car dealerships use IVR?See how

Travel agencies and tour operatorsHow do travel agencies and tour operators use IVR?See how

Home services and tradespeopleHow do home service businesses use IVR?See how

Freelancers and self-employed professionalsDo freelancers and self-employed professionals need IVR?See how

What are the best practices for call tracking for ads?

Do this

Use one number per source you actually want to compare, not per ad creative
Keep the same menu across tracking numbers so results are comparable
Record calls so you can judge lead quality by source, not just volume
Count missed calls by source before blaming a campaign for low leads

What to measure

Calls and unique callers per source
Answer rate and average call duration per source
Closed deals and cost per closed deal per source

Connect results to your CRM with the IVR API and webhooks. See how pricing works.

Questions about IVR call tracking for ads

How does call tracking work with virtual numbers?

Each ad or listing shows a different virtual number, all ringing your team. When someone calls, the platform knows which number was dialled, so the call is tagged with that source in reports and in the webhook sent to your CRM.

Can I track calls from newspaper ads and hoardings?

Yes, that is where call tracking is most useful. Print a unique number on each newspaper insert, hoarding or pamphlet run, and compare the calls each produced with your online campaigns in the same report.

How many tracking numbers do I need?

One per source you want to measure separately, such as each property portal, Google Ads, Facebook ads, a newspaper and a hoarding cluster. More numbers give finer detail but cost more in rental, so start with your largest spends.

Can call tracking show which ad led to a sale?

Yes, when your CRM links the call to the deal. The call.completed webhook creates the lead with its source number, and when that lead closes in your CRM, you can report sales and cost per sale by source.

Does call tracking work with Google Ads call extensions?

You can place a dedicated virtual number in your Google Ads call assets so those calls are tracked separately in MsgClub reports. Google's own call reporting works alongside it; check Google's current rules for using third-party numbers.

Are tracked calls recorded?

They can be. Recording tracked calls lets you judge lead quality by source, for example whether portal callers are serious buyers or browsers. Announce recording in the greeting and limit access to managers.

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