RCS for pharmacies and chemists

RCS messaging for pharmacies and chemists

Remind regular customers when their monthly medicines run out, confirm prescription orders and send delivery updates from your verified pharmacy name.

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Neighbourhood chemistsPharmacy chainsOnline pharmacies with home deliveryHospital pharmacies

RCS message from a verified pharmacy reminding a customer that monthly medicines are due, with Deliver home and Keep for pickup reply chips

How do pharmacies use RCS messaging?

Pharmacies use RCS to remind customers on monthly medicines when a refill is due, confirm whether a prescription order is ready or needs a pharmacist's call, send home-delivery updates and share offers on wellness products. Prescription medicines must not be advertised, so offer cards stick to items like supplements and devices, and SMS fallback covers every customer.

Updated 15 Nov 2026

Key facts: RCS for pharmacies and chemists

Channel: RCS messaging
Best for: Monthly refill reminder; Order ready or needs a call; Home delivery card
Formats: Suggested replies, Text with actions, Rich card, Carousel, SMS fallback
Who it suits: Neighbourhood chemists, Pharmacy chains, Online pharmacies with home delivery, Hospital pharmacies
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for pharmacies and chemists?

Chronic patients buy elsewhereA diabetic or BP patient runs out on a Sunday, walks into the nearest chemist and may not come back to you next month.

Prescription back-and-forthStaff phone customers to say a brand is out of stock, a substitute is available or the prescription photo is unclear.

Offers that cannot be advertisedRules on drug advertising mean you cannot promote most medicines, so ordinary offer SMS has little to say.

Which RCS messages work for pharmacies and chemists?

Suggested replies

Monthly refill reminderFive days before a 30-day pack runs out, chips let the customer choose Deliver home, Keep for pickup or Not needed.→ Repeat orders kept

Text with actions

Order ready or needs a callConfirms the order is packed for pickup or delivery, or asks the customer to call the pharmacist about a substitute.→ Fewer phone calls

Rich card

Home delivery cardDelivery window, bill amount and payment mode with Call store and Track delivery buttons.→ Customer ready at the door

Carousel

Wellness and device offersGlucometers, BP monitors, supplements and baby care shown as cards, sent only to customers who agreed to offers.→ Non-prescription sales

Rich card

Health camp invitationsFree sugar or BP check days at the store, with Add to calendar and Show location actions.→ Footfall on camp days

SMS fallback

SMS for the restCustomers whose phones lack RCS get the refill or order update as a DLT-approved SMS.→ Nobody misses a refill

Ready-to-use RCS message templates for pharmacies and chemists

Copy, edit and use these as a starting point.

Refill dueSuggested replies

Title: Your monthly medicines are due
Body: Hi {name}, your last pack from {store} will run out around {date}. How would you like your refill?
Buttons: Deliver home | Keep for pickup | Not needed

Device offerCarousel

Title: {product_name}
Body: {offer_line}. Valid till {end_date} at {store}.
Buttons: Reserve at store | Call us

Order ready fallbackSMS fallback

Dear {#var#}, your order {#var#} is ready at {#var#}. Bill Rs {#var#}. Call {#var#} for home delivery. -{#var#}

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for pharmacies and chemists?

Billing records the pack sizeYour pharmacy billing software, such as Marg, notes the medicine and the days it covers.
The refill reminder is scheduledA few days before it runs out, MsgClub sends the reminder by RCS or SMS.
The customer choosesDeliver home, Keep for pickup or Not needed comes back as a reply event.
The order is packedStaff see the request in the panel or billing system and prepare the order.

Connect your softwareAny pharmacy billing or e-pharmacy system can call the MsgClub API with the customer, medicine pack and due date and receive replies by webhook; MsgClub's Marg plugin covers SMS, so ask whether it can trigger RCS for your version. RCS API · API and webhooks · Pricing

ComplianceDo not advertise prescription (Schedule H) medicines or make cure claims; keep promotions to wellness products and devices and send them only with consent. Medicine names reveal health conditions, so keep them off message previews where possible.

Which other channels suit pharmacies and chemists?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for pharmacies and chemistsHow do pharmacies use SMS?See SMS

WhatsApp for pharmacies and chemistsCan pharmacies use WhatsApp Business API?See WhatsApp

IVR for pharmacies and chemistsHow do pharmacies use IVR?See IVR

Voice broadcast for pharmacies and chemistsHow can a pharmacy use voice call reminders?See Voice broadcast

Missed call for pharmacies and chemistsHow do pharmacies use a missed call number?See Missed call

AI calling for pharmacies and chemistsTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for pharmacies and chemists

Questions about RCS messaging for pharmacies and chemists

Can a pharmacy advertise medicines on RCS?

Not prescription medicines. Indian drug rules restrict advertising of prescription drugs and claims of cures, whatever the channel. Pharmacies can promote devices, supplements, baby care and health camps to customers who agreed to offers, and use RCS mainly for refills and order updates.

How do refill reminders work for chemists?

Your billing software knows when a 30-day pack was sold. A few days before it runs out, MsgClub sends a reminder with Deliver home and Keep for pickup choices, and the reply reaches your counter staff so the order is ready.

Should the medicine name appear in the message?

It is safer not to. Medicine names reveal conditions such as diabetes or depression and may show on a lock screen. Say 'your monthly medicines' instead and let the customer confirm details with the pharmacist.

Does Marg billing software work with RCS?

Not directly, as far as we can confirm: MsgClub's Marg plugin is built for SMS. RCS can be sent through the API from any system that can make an API call. Ask our team to confirm the setup for your Marg version and the message types you need.

What if a customer's phone does not support RCS?

They get the same reminder as a DLT-approved service implicit SMS. Many older customers on chronic medicines use basic phones, so write a clear SMS version, and consider a reminder call for those who never respond to text.

Can customers send a prescription photo on RCS?

It is better to collect prescriptions elsewhere. Add an Upload prescription button that opens your secure order page, or let customers send it in a WhatsApp chat they start, keeping in mind that Meta reviews pharmacy accounts closely under its drug policy. Keep RCS for the reminder and order status messages it handles best.