RCS for schools, colleges and coaching institutes

RCS messaging for schools, colleges and coaching institutes

Show batches and courses as cards during admissions, and send fee, timetable and PTM updates to parents from your verified name.

Start free trial Talk to sales

JEE, NEET and competitive exam coachingSchoolsColleges and universitiesSkill and language institutesTest-prep franchises

RCS rich card from a verified coaching institute announcing a NEET batch starting 2 December with Book demo class, Download brochure and Call counsellor buttons

How do coaching institutes use RCS messaging?

Coaching institutes, schools and colleges use RCS to send course and batch carousels during admissions with Book demo class buttons, fee due reminders with a Pay now link, timetable changes, test result notices that link to the student portal and parent-teacher meeting invites with Add to calendar. Parents see the institute's verified logo; SMS reaches every other phone.

Updated 15 Nov 2026

Key facts: RCS for schools, colleges and coaching institutes

Channel: RCS messaging
Best for: Batch and course carousel; Fee instalment reminder; Timetable and holiday changes
Formats: Carousel, Rich card, Text with actions, Suggested replies
Who it suits: JEE, NEET and competitive exam coaching, Schools, Colleges and universities, Skill and language institutes, Test-prep franchises
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for schools, colleges and coaching institutes?

Admissions season is noisyParents get dozens of similar text messages from institutes in the same city and cannot tell batches or centres apart.

Fee reminders go to the wrong personMessages reach the student's number, not the parent who pays, and dues pile up across two instalments.

Last-minute schedule changesA cancelled class or shifted test reaches half the batch, and the other half travels to the centre for nothing.

Which RCS messages work for schools, colleges and coaching institutes?

Carousel

Batch and course carouselOne card per course or batch with timing, start date and Book demo class and Download brochure buttons, to enquiries who asked for details.→ More demo class bookings

Rich card

Fee instalment reminderStudent name, instalment, amount and due date to the parent, with Pay now and Call accounts buttons.→ Fewer overdue fees

Text with actions

Timetable and holiday changesA class moved, a test rescheduled or a holiday declared, with the new time and an Add to calendar action.→ Nobody travels for nothing

Text with actions

Result availableA notice that the weekly test result is out, with a View on portal action rather than marks in the message.→ More parents checking progress

Suggested replies

PTM invitationInvite parents to the meeting and let them reply Will attend, Need another slot or Call me.→ Planned PTM attendance

Ready-to-use RCS message templates for schools, colleges and coaching institutes

Copy, edit and use these as a starting point.

Batch launchCarousel

Title: {{course}}: batch starts {{date}}
Body: {{timing}} at {{centre}}. Weekly tests and doubt sessions included.
Buttons: Book demo class | Download brochure | Call counsellor

Fee dueRich card

Title: Fee instalment due for {{student}}
Body: Instalment {{n}} of ₹{{amount}} for {{course}} is due on {{date}}.
Buttons: Pay now | Call accounts

Class rescheduledText with actions

Title: {{batch}}: class moved
Body: {{subject}} on {{old_date}} is now on {{new_date}} at {{time}}. Same room.
Buttons: Add to calendar

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for schools, colleges and coaching institutes?

Your ERP or CRM holds the listEnquiries, enrolled students, parents and fee schedules are in your school ERP or admissions CRM.
MsgClub sends the messageParents with RCS get the card; others get your DLT-approved SMS.
Parents act from the cardPay now, Book demo class or a PTM reply goes straight to the right desk.
Records updateReads, taps and replies are posted to your ERP or CRM by webhook.

Connect your softwareSchool ERPs, fee management software and admissions CRMs can call the MsgClub RCS API for each fee cycle, timetable change or enquiry, and record parent taps and replies by webhook. RCS API · API and webhooks · Pricing

ComplianceSend to parents' numbers for students under 18, since the DPDP Act 2023 requires verifiable parental consent to process children's data. Admission carousels are promotional: send them only to enquiries who asked for details.

Which other channels suit schools, colleges and coaching institutes?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for schools, colleges and coaching institutesWhat SMS do schools send to parents?See SMS

WhatsApp for schools, colleges and coaching institutesHow do schools and coaching institutes use WhatsApp?See WhatsApp

IVR for schools, colleges and coaching institutesHow do coaching institutes and schools use IVR?See IVR

Voice broadcast for schools, colleges and coaching institutesHow do schools and coaching institutes use voice broadcast?See Voice broadcast

Missed call for schools, colleges and coaching institutesHow do coaching institutes use missed calls for admissions?See Missed call

AI calling for schools, colleges and coaching institutesTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for schools, colleges and coaching institutes

Questions about RCS messaging for schools, colleges and coaching institutes

Can a coaching institute send course details as an RCS carousel?

Yes. A carousel can show up to 10 courses or batches, each with an image, timing and fee range and up to 4 buttons, such as Book demo class and Download brochure. Send it to parents and students who enquired, not to bought lists.

Should fee reminders go to the student or the parent?

To the parent or guardian who pays, and for students under 18 always to the parent. Keep the student's name and instalment in the card, add a Pay now link and send a copy to the student only if the parent agrees.

Can we send exam results by RCS?

Send a notice that results are available, with a button to the student portal, rather than marks or ranks in the message. That keeps results private on lock-screen previews and lets the parent see the full report after logging in.

What happens for parents with keypad phones?

They get the SMS fallback. In many schools a sizeable share of parents use basic phones, so write the SMS version first, register it on DLT and then design the RCS card as the richer version of the same message.

Can schools use RCS for emergency closures?

Yes, but do not rely on RCS alone. For a rain holiday or sudden closure, send with SMS fallback so every parent gets it, and consider a voice broadcast for parents who rarely read messages. RCS read receipts show which parents have not opened it.

How is RCS different from the school app?

The school app needs installation and login, and many parents never open it. RCS arrives in the phone's default messaging app with the school's verified name, so it works as a reliable notice channel that can point to the app for detail.