RCS for medical practices and clinics

RCS messaging for clinics and doctors

Branded appointment and follow-up reminders patients can trust, with a map and a reschedule button, and SMS for older patients' phones.

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General physiciansPaediatric clinicsSpecialist OPD practicesPolyclinics and day-care centres

RCS card from a verified family clinic asking a patient to book a follow-up visit with Book slot and Call clinic buttons and reply chips

How can a clinic use RCS messages for patients?

Clinics use RCS to send appointment reminders with Get directions and Reschedule buttons, follow-up visit cards after a consultation, vaccination schedules for children, queue or token updates and bill payment links. Patients see the clinic's verified name and logo. Because many older patients use basic phones, SMS fallback stays on, and clinical details stay out of the message.

Updated 15 Nov 2026

Key facts: RCS for medical practices and clinics

Channel: RCS messaging
Best for: Appointment reminder with map; Follow-up visit due; Vaccination schedule
Formats: Rich card, Text with actions, Suggested replies, SMS fallback
Who it suits: General physicians, Paediatric clinics, Specialist OPD practices, Polyclinics and day-care centres
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for medical practices and clinics?

Follow-ups slipThe doctor asks for a review in four weeks, the patient feels fine and the BP or sugar check never happens.

Crowded waiting roomsEveryone arrives at 10 am for a token system, then waits an hour because nobody knows the queue position.

Mixed phone typesYounger parents use smartphones while many elderly patients have keypad phones, so one rich format cannot reach everyone.

Which RCS messages work for medical practices and clinics?

Rich card

Appointment reminder with mapDoctor, date, time and clinic address, with Get directions and Reschedule buttons, sent the evening before.→ Fewer missed slots

Rich card

Follow-up visit dueSent when the review date the doctor set arrives, with a Book slot button and no diagnosis in the text.→ More completed follow-ups

Text with actions

Vaccination schedulePaediatric clinics remind parents of the next dose by the child's first name and age, with Add to calendar.→ Doses given on time

Text with actions

Queue and token updateTell the patient their token number and roughly when to arrive, so they wait at home rather than in the clinic.→ Calmer waiting room

Suggested replies

Running late or doctor unavailableIf the doctor is delayed by an emergency, offer Wait, Move to evening and Next day chips.→ Fewer angry walk-outs

SMS fallback

Fallback for keypad phonesPatients without RCS get the same reminder as a DLT-approved SMS in Hindi or English.→ Every patient reached

Ready-to-use RCS message templates for medical practices and clinics

Copy, edit and use these as a starting point.

Appointment reminderRich card

Title: Appointment with {{doctor}} tomorrow
Body: {{time}} at {{clinic}}, {{area}}. Please arrive 10 minutes early with previous prescriptions.
Buttons: Get directions | Reschedule

Follow-up dueRich card

Title: Time for your follow-up visit
Body: {{doctor}} asked to see you around {{date}}. Book a slot that suits you.
Buttons: Book slot | Call clinic

Next vaccine doseText with actions

Title: {{child}}'s next vaccine is due
Body: Due on {{date}} at {{clinic}}. Bring the vaccination card.
Buttons: Add to calendar | Book slot

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for medical practices and clinics?

The clinic system has the dateAn appointment, review date or vaccine schedule is saved in your clinic software.
MsgClub checks each phonePatients with RCS get the card; keypad and non-RCS phones get the SMS.
The patient respondsBook slot opens your booking page; a chip reply reaches the reception.
Reception sees the resultDelivery, read and reply events update the appointment list by webhook.

Connect your softwareClinic management or EMR software can send the patient's name, doctor and slot to the MsgClub API when a booking or review date is saved, and receive taps and replies by webhook. RCS API · API and webhooks · Pricing

ComplianceKeep diagnoses, test values and medicines out of RCS and SMS text, since previews show on the lock screen. Handle patient numbers as personal data under the DPDP Act 2023, and send health camp invitations only to patients who agreed to them.

Which other channels suit medical practices and clinics?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for medical practices and clinicsHow can a doctor's clinic use SMS for patients?See SMS

WhatsApp for medical practices and clinicsHow can a doctor's clinic use WhatsApp Business API?See WhatsApp

IVR for medical practices and clinicsDoes a small clinic need an IVR?See IVR

Voice broadcast for medical practices and clinicsHow can a clinic use automated voice calls?See Voice broadcast

Missed call for medical practices and clinicsCan a clinic use a missed call number for appointments?See Missed call

AI calling for medical practices and clinicsTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for medical practices and clinics

Questions about RCS messaging for medical practices and clinics

Is RCS suitable for elderly patients?

Partly. Many elderly patients use keypad phones or keep mobile data off, so they will receive the SMS fallback. That is why clinics should treat RCS as an upgrade for smartphone users and write the SMS version as carefully as the card.

Can a clinic send prescriptions or lab reports by RCS?

It is better not to put medical documents in the message itself. Send a card that says the report or prescription is ready, with a button to your patient portal where the patient logs in. This keeps clinical data off lock-screen previews.

How does RCS show that the message is really from our clinic?

Your RCS agent shows the clinic's registered name, logo and a verified mark at the top of the chat, after Google and the operators check the brand. Patients can tell it apart from random numbers or six-character SMS headers.

Can patients reply to an RCS reminder?

Yes. They can tap suggested replies, such as Book for next week or Call me, or type a short message. Replies reach your MsgClub panel or your clinic software by webhook, so reception can call back or move the slot.

Should a paediatric clinic use RCS or WhatsApp for vaccine reminders?

Either works, and many clinics use both. RCS reaches the parent's default inbox without a WhatsApp opt-in and falls back to SMS. WhatsApp suits parents who already chat with the clinic. Ask parents at registration which they prefer.

What should a doctor's reminder message avoid?

Avoid the diagnosis, the test name if it is sensitive, medicine names and fees for specific procedures. Keep to the doctor, the date, the time, the clinic address and the action buttons, and write the SMS fallback in the language the patient speaks.