RCS for banks, NBFCs and lenders

RCS messaging for banks, NBFCs and lenders

Send EMI reminders, KYC requests and disbursal alerts from a verified lender name with a logo, so borrowers can tell your message from a fraud SMS.

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NBFCs and housing finance companiesMicrofinance institutionsDigital lending apps working with a regulated lenderGold loan and two-wheeler finance companiesCo-operative and small finance banks

RCS chat from a verified NBFC showing an EMI due rich card with Pay now and Already paid buttons, and the borrower tapping Already paid

How do NBFCs and lenders use RCS messaging?

Lenders use RCS to send EMI due reminders as rich cards with Pay now and Already paid buttons, ask for pending KYC documents, confirm disbursals and share repayment schedules from a verified brand agent showing the lender's name and logo. Read receipts show which borrowers saw the reminder, and borrowers whose phones lack RCS receive the DLT-approved SMS version instead.

Updated 15 Nov 2026

Key facts: RCS for banks, NBFCs and lenders

Channel: RCS messaging
Best for: EMI due card with Pay now; Pending KYC and document requests; Disbursal and sanction confirmation
Formats: Rich card, Text with actions, Suggested replies, Carousel, SMS fallback
Who it suits: NBFCs and housing finance companies, Microfinance institutions, Digital lending apps working with a regulated lender, Gold loan and two-wheeler finance companies, Co-operative and small finance banks
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for banks, NBFCs and lenders?

Borrowers ignore look-alike SMSFake loan and KYC messages have trained customers to distrust any text that mentions their EMI, so genuine reminders get deleted unread.

No idea who saw the reminderAn SMS delivery report says the phone received it, not whether the borrower opened it. Collections teams call everyone on the list just in case.

Too many steps to payA reminder with a long link, followed by a login, loses borrowers who meant to pay but were busy at that moment.

Which RCS messages work for banks, NBFCs and lenders?

Rich card

EMI due card with Pay nowThree days before the due date, a card shows the EMI amount, loan number and due date with Pay now, Already paid and Call branch buttons.→ More on-time payments

Text with actions

Pending KYC and document requestsTells the applicant which document is missing, such as the bank statement or address proof, with an Upload now button to your secure portal.→ Faster file completion

Rich card

Disbursal and sanction confirmationConfirms the sanctioned amount, tenure and first EMI date, with buttons to view the repayment schedule and the key fact statement.→ Fewer calls to the branch

Suggested replies

Bounce follow-up with reply chipsAfter an auto-debit fails, borrowers tap Pay today, Pay this week or Talk to an officer, and the choice reaches your collections software.→ Promises captured without a call

Carousel

Pre-approved top-up offersExisting borrowers with a clean track record see 2 or 3 top-up or balance-transfer options as cards, sent only to those who agreed to offers.→ Cross-sell to good customers

SMS fallback

Fallback for feature phonesRural and microfinance borrowers on basic phones get the same reminder as a DLT-approved service implicit SMS.→ No borrower missed

Ready-to-use RCS message templates for banks, NBFCs and lenders

Copy, edit and use these as a starting point.

EMI due reminderRich card

Title: EMI of ₹{amount} due on {due_date}
Body: Loan {loan_no} with {lender_name}. Pay before the due date to avoid bounce charges.
Buttons: Pay now | Already paid | Call branch

Document pendingText with actions

Title: 1 document needed for your loan
Body: Hi {name}, we still need your {document} to process application {app_id}. Upload it securely in under 2 minutes.
Buttons: Upload now | Call us

EMI reminder fallbackSMS fallback

Dear {#var#}, EMI of Rs {#var#} for loan {#var#} is due on {#var#}. Pay here: {#var#} -{#var#}

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for banks, NBFCs and lenders?

Your loan system flags the due dateYour loan management system picks loans with an EMI due in 3 days and sends them to the MsgClub API.
MsgClub checks each numberPhones that can receive RCS get the EMI card; the rest get the DLT-approved SMS template.
The borrower taps a buttonPay now opens your payment page; Already paid or Call branch comes back as a reply event.
Collections works the unread listRead and reply events reach your system by webhook, so officers call only borrowers who did not open or respond.

Connect your softwareYour loan management or collections software sends the borrower, loan number, amount and payment link to the MsgClub API, and receives read, tap and reply events back by webhook against the loan account. RCS API · API and webhooks · Pricing

ComplianceName the regulated lender in every message, keep the tone factual under RBI's fair practices expectations, and never threaten or shame in a reminder. Send top-up offers only to borrowers who consented to marketing, and handle their data under the DPDP Act 2023.

Which other channels suit banks, NBFCs and lenders?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for banks, NBFCs and lendersHow do NBFCs and lenders use SMS?See SMS

WhatsApp for banks, NBFCs and lendersHow do NBFCs use WhatsApp for EMI reminders?See WhatsApp

IVR for banks, NBFCs and lendersHow do NBFCs and lenders use IVR?See IVR

Voice broadcast for banks, NBFCs and lendersHow do NBFCs use voice broadcast for EMI reminders?See Voice broadcast

Missed call for banks, NBFCs and lendersHow do banks and NBFCs use missed call numbers?See Missed call

AI calling for banks, NBFCs and lendersTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for banks, NBFCs and lenders

Questions about RCS messaging for banks, NBFCs and lenders

Can an NBFC send EMI reminders on RCS?

Yes. Once your brand agent is verified, you can send EMI reminders as rich cards with the amount, due date and a Pay now button. Borrowers who cannot receive RCS get the matching DLT-approved SMS, so the reminder still reaches every account on your list.

Does RCS help borrowers spot fake loan messages?

It helps. RCS messages show your verified lender name, logo and a verified mark, which a fraudster sending ordinary SMS cannot copy. You should still tell borrowers that you never ask for OTPs or PINs, and repeat that in your reminders.

Can we see whether a borrower read the EMI reminder?

Yes, for messages delivered as RCS. Read receipts and button taps are reported for each number and sent to your system by webhook. For borrowers who received the SMS fallback, you get delivery status only, as with any SMS.

Do RBI calling-hour rules apply to RCS reminders?

RBI's 8 am to 7 pm limit is written for recovery calls, but most lenders apply the same window to reminders as good practice. Keep messages factual, name the lender and avoid anything that could read as harassment of the borrower.

Will microfinance borrowers on basic phones get the message?

Yes, through SMS fallback. Feature phones cannot show RCS, so MsgClub sends your approved SMS template instead. For borrowers who struggle with reading, an AI Voice reminder call in their language often works better than any text.

Can a top-up loan offer go out on RCS?

Yes, but it is a promotional message. Send it only to borrowers who agreed to offers, show the lender's name clearly, and remember that the SMS fallback of a promotion must use a promotional header, avoid DND numbers and go out between 10 am and 9 pm.