RCS for small and medium businesses

RCS messaging for small and medium businesses

Send branded offers, invoices and order updates that look as polished as a big brand's, without building an app, and fall back to SMS for everyone else.

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Shops and showroomsLocal service businessesWholesalers and tradersManufacturers selling to dealersInstitutes, clinics and studios

RCS message from a verified hardware business with an outstanding invoice card, Pay now and View invoice buttons, and a dealer reply

Should a small business use RCS messaging?

A small business should consider RCS when it sends regular offers, order updates or payment reminders to a few hundred or more customers a month, most of them on Android. RCS adds a verified name, logo, images and buttons. It costs more per message than SMS, so start with one high-value message and keep SMS fallback switched on.

Updated 15 Nov 2026

Key facts: RCS for small and medium businesses

Channel: RCS messaging
Best for: Monthly offer card; Invoice and outstanding reminders; Order dispatched update
Formats: Rich card, Text with actions, Carousel, Suggested replies, SMS fallback
Who it suits: Shops and showrooms, Local service businesses, Wholesalers and traders, Manufacturers selling to dealers, Institutes, clinics and studios
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for small and medium businesses?

Competing with big brands' messagesCustomers get polished, branded messages from large companies and a plain text from you, even when your offer is better.

Little time for campaignsThe owner handles sales, staff and accounts, so marketing happens only when there is a free evening.

Overdue invoices from regular buyersTrade customers buy on credit and pay late, and every reminder call strains the relationship.

Which RCS messages work for small and medium businesses?

Rich card

Monthly offer cardOne well-made offer a month to opted-in customers, with a photo, a clear price and Call us or Visit store buttons.→ Repeat customers

Rich card

Invoice and outstanding remindersSent from your accounting software, with invoice number, amount, due date and a Pay now button.→ Faster collections

Text with actions

Order dispatched updateTells a dealer or customer the goods are dispatched, with the transporter, LR number and a Call us button.→ Fewer status calls

Carousel

Product range carouselWholesalers and manufacturers show new items to dealers, each card with a Place order or Ask price button.→ Orders from existing dealers

Suggested replies

Quick feedbackAfter a job or purchase, a one-tap rating with chips; happy customers get a review link.→ More local reviews

SMS fallback

SMS fallback for every customerCustomers without RCS get your DLT-approved SMS version of the same message.→ Full reach

Ready-to-use RCS message templates for small and medium businesses

Copy, edit and use these as a starting point.

Outstanding reminderRich card

Title: ₹{amount} due on invoice {invoice_no}
Body: Dear {name}, invoice dated {invoice_date} from {business} is due on {due_date}.
Buttons: Pay now | View invoice | Call accounts

Dispatch updateText with actions

Title: Your order {order_no} is dispatched
Body: {item_count} items sent via {transporter}, LR {lr_no}. Expected by {date}.
Buttons: Call us | View invoice

Dealer rangeCarousel

Title: {product_name}
Body: {pack_size}. Dealer price on request. Minimum order {moq}.
Buttons: Ask price | Place order

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for small and medium businesses?

Start from your existing softwareTally, BUSY, Marg or a Google Sheet already holds customers, invoices and orders.
Get your brand verifiedShare your business name, logo and contact details; MsgClub handles the agent setup with you.
Send one message type firstBegin with invoices or dispatch updates, where a button saves a call.
Compare with SMSCheck read, tap and payment numbers before adding promotions.

Connect your softwareMsgClub's plugins for Tally, BUSY, Marg, Focus ERP and Google Sheets send SMS from software you already use; for RCS, send from the panel or connect any system through the API and webhooks, and ask our team whether a plugin covers RCS for you. RCS API · API and webhooks · Pricing

ComplianceInvoices and dispatch updates are service messages; offers need consent and follow promotional rules, including 10 am to 9 pm and no DND numbers for the SMS fallback. Register your business on DLT for the SMS side.

Which other channels suit small and medium businesses?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for small and medium businessesHow can small businesses use bulk SMS in India?See SMS

WhatsApp for small and medium businessesIs WhatsApp Business API useful for small businesses?See WhatsApp

IVR for small and medium businessesIs IVR useful for small businesses in India?See IVR

Voice broadcast for small and medium businessesHow can a small business use voice broadcast?See Voice broadcast

Missed call for small and medium businessesIs a missed call service worth it for a small business?See Missed call

AI calling for small and medium businessesTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for small and medium businesses

Questions about RCS messaging for small and medium businesses

Is RCS too expensive for a small business?

It costs more per message than SMS, so use it where a card with a button changes what the customer does, such as a Pay now reminder. Keep routine alerts on SMS. A small test on one message type tells you whether RCS pays for itself.

What do I need to start RCS as a small business?

A registered business name, logo, a short description, a website or business listing, and a support phone and email for brand verification. You also need DLT registration so the SMS fallback can go out. MsgClub's team helps with the setup.

Can I send RCS from Tally or BUSY?

MsgClub's Tally, BUSY and Marg plugins are built for SMS. Ask our team whether any RCS message types are supported for your version; anything not covered can be sent from the panel or through the API, with SMS fallback for phones without RCS.

Do I need my customers' permission?

For offers and promotions, yes. Invoices, dispatch updates and appointment confirmations about a customer's own purchase are service messages. Record how each customer agreed to offers and stop sending when they opt out.

How many of my customers will see the RCS version?

It depends on how many use Android phones with RCS switched on. MsgClub checks each number when you send, and your report shows how many got RCS and how many got the SMS fallback, so you know your real reach after one campaign.

Can customers reply to my RCS messages?

Yes. Customers can tap suggested replies or type a message, and replies show up in your MsgClub panel or reach your software by webhook. Decide who on your team checks replies daily before you start.