SMS for small and medium businesses

Bulk SMS for small and medium businesses

Send invoices and payment reminders from Tally or BUSY, update customers on orders and reach staff, without hiring a developer or changing your software.

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Traders, wholesalers and manufacturersService businesses and agenciesLocal shops and franchise outletsSMEs using Tally, BUSY or MargGrowing teams without an in-house developer

SMS from a trading company's Tally setup showing an outstanding balance reminder and a payment received acknowledgement

How can small businesses use bulk SMS in India?

Small and medium businesses in India use bulk SMS to send invoices and outstanding reminders from accounting software like Tally or BUSY, confirm orders and dispatches, notify field staff and run occasional offers to their customer list. After DLT registration, most SMEs send from a web panel or plugin, with no coding, and pay per message from prepaid credits.

Updated 15 Nov 2026

Key facts: SMS for small and medium businesses

Channel: Bulk SMS
Best for: Invoice and ledger SMS from accounting; Order and dispatch confirmation; Payment receipt
SMS categories: Service implicit, Promotional
Who it suits: Traders, wholesalers and manufacturers, Service businesses and agencies, Local shops and franchise outlets, SMEs using Tally, BUSY or Marg, Growing teams without an in-house developer
Rules: TRAI DLT: registered entity, header and content template for every SMS; promotional SMS only 10 am to 9 pm and not to DND numbers
Pricing model: Prepaid credits quoted by volume, GST extra. How pricing works
Integration: REST API and webhooks (message.delivered, message.failed, message.clicked) into your own software. SMS API

Where SMEs lose time and cash

Receivables stuck for monthsThe accountant sends ledger statements once a quarter, and customers who buy on 30-day credit pay in 90 because nobody reminds them in between.

Many tasks, no developerAPI documentation and integrations sound useful, but there is no IT team to build them, so messages are sent one by one from a phone.

DLT feels confusingEntity IDs, headers and templates put off many owners, who then send from personal numbers that get blocked or ignored.

Which SMS does a small business send?

Service implicit

Invoice and ledger SMS from accountingSends the invoice amount on billing and the outstanding balance to each party from Tally, BUSY or Marg.→ Faster collections

Service implicit

Order and dispatch confirmationConfirms an order, then sends the dispatch date, transporter and LR or tracking number.→ Fewer follow-up calls

Service implicit

Payment receiptAcknowledges each payment received against an invoice, which also prevents disputes later.→ Clean ledgers

Service implicit

Staff and field team alertsSends route plans, meeting notices or salary credit alerts to employees and field staff.→ Team informed in one send

Promotional

Offers and new product announcementsTells customers about a new range, a festive scheme or a price revision within TRAI's allowed hours.→ Repeat orders

SME SMS templates

Copy, edit and use these as a starting point.

Outstanding reminderService implicit

Dear {#var#}, as per our records Rs {#var#} is outstanding against bill(s) {#var#}. Kindly arrange payment by {#var#}. Ignore if paid. -{#var#}

Dispatch detailsService implicit

Dear {#var#}, your order {#var#} has been dispatched on {#var#} via {#var#}, LR/Docket No {#var#}. Expected delivery {#var#}. -{#var#}

Payment receivedService implicit

Dear {#var#}, we have received Rs {#var#} on {#var#} against {#var#}. Balance outstanding Rs {#var#}. Thank you. -{#var#}

How does SMS work for small and medium businesses?

Get DLT doneRegister your business, a 6-letter header and your first templates; MsgClub helps with the paperwork.
Connect your softwareInstall the Tally, BUSY or Marg plugin, or link a Google Sheet.
Send from where you workInvoices, receipts and reminders go out from your accounting screen or the panel.
Watch the reportsDelivery reports per number show who received each reminder.

Connect your softwareMsgClub plugins for Tally, BUSY, Marg and Focus ERP send invoice and outstanding SMS from accounting software; the Google Sheets and Zapier integrations cover most other tools without coding. SMS API · API and webhooks · Pricing

ComplianceEvery business sending commercial SMS needs its own DLT entity, header and templates. Keep invoice and receipt templates factual and send offers separately as promotional SMS between 10 am and 9 pm.

Which other channels suit small and medium businesses?

Use them together from one account, with shared contacts, reports and webhooks.

WhatsApp for small and medium businessesIs WhatsApp Business API useful for small businesses?See WhatsApp

RCS for small and medium businessesShould a small business use RCS messaging?See RCS

IVR for small and medium businessesIs IVR useful for small businesses in India?See IVR

Voice broadcast for small and medium businessesHow can a small business use voice broadcast?See Voice broadcast

Missed call for small and medium businessesIs a missed call service worth it for a small business?See Missed call

AI calling for small and medium businessesTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for small and medium businesses

Questions about bulk SMS for small and medium businesses

How can a small business start sending bulk SMS?

Register your business on an operator DLT portal, add MsgClub as your telemarketer, then register a header and templates. Add the IDs to your MsgClub account, buy credits and send from the panel, mobile app or a plugin. MsgClub's DLT guide explains each step.

Can I send SMS directly from Tally?

Yes. MsgClub's Tally plugin sends invoice, receipt and outstanding balance SMS to the party's mobile number stored in Tally. Similar plugins exist for BUSY, Marg and Focus ERP. Each message still has to match a DLT template you registered.

Do SMEs need a developer to use bulk SMS?

No. The web panel, mobile app, Excel upload and accounting plugins cover most needs. The REST API and SMPP are there when you later want your own website, app or ERP to send messages automatically.

How much does bulk SMS cost for a small business?

You buy prepaid credits and pay per message part, at a rate that depends on volume and whether the message is service or promotional. Long or Hindi messages use more parts. MsgClub gives a written quote; see the pricing page for how rates are worked out.

Can I send SMS in Hindi to my customers?

Yes. Register Hindi or other regional-language templates and send them as Unicode SMS. Many traders find that dealers and retailers respond faster to an outstanding reminder in Hindi. Unicode messages hold fewer characters per part, so keep the wording short to control cost.

Should a small business use SMS or WhatsApp?

Use SMS for invoices, reminders and alerts that must reach every customer, including those on basic phones. Add WhatsApp when customers want to see catalogues, send orders or chat. The two work together, and MsgClub offers both.