RCS for travel agencies and tour operators

RCS messaging for travel agencies and tour operators

Sell holiday packages with photos, send confirmations and day-wise itineraries, and tell travellers exactly where the cab will pick them up.

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Holiday and honeymoon package agenciesPilgrimage and group tour operatorsCorporate travel desksVisa and passport assistance agenciesAdventure and trekking operators

RCS message from a verified travel agency with a pickup alert card showing driver, vehicle and meeting point, and Show location and Call driver buttons

How do travel agencies use RCS messaging?

Travel agencies and tour operators use RCS to show holiday packages as carousels with destination photos, duration and price, confirm bookings with travel dates and documents needed, send day-wise itinerary cards, and share pickup points with a location action. Destinations sell visually, so RCS suits travel well, while SMS fallback covers travellers in low-data areas or on other phones.

Updated 15 Nov 2026

Key facts: RCS for travel agencies and tour operators

Channel: RCS messaging
Best for: Package carousel; Booking confirmation; Documents checklist
Formats: Carousel, Rich card, Suggested replies, Text with actions, SMS fallback
Who it suits: Holiday and honeymoon package agencies, Pilgrimage and group tour operators, Corporate travel desks, Visa and passport assistance agencies, Adventure and trekking operators
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for travel agencies and tour operators?

Packages sent as heavy PDFsA 15-page brochure PDF on a phone is hard to read, and most enquiries never open past page 2.

Travellers lost on day oneThe pickup point at the airport or railway station is unclear, the driver's number is on an old email and the group waits.

Last-minute document gapsSomeone forgets the visa copy, an ID for the Char Dham registration or the hotel voucher, discovered only at check-in.

Which RCS messages work for travel agencies and tour operators?

Carousel

Package carouselKerala, Kashmir, Bali or Dubai packages, each card with a destination photo, nights, starting price and Enquire or Call agent buttons.→ Warmer enquiries

Rich card

Booking confirmationDates, travellers, hotels and amount paid, with View itinerary and Call support buttons.→ Fewer clarification calls

Suggested replies

Documents checklistA week before departure, asks the traveller to confirm passport, visa and ID with Ready and Need help chips.→ No surprises at the airport

Rich card

Day-wise itineraryEach morning of the trip, the day's plan, pickup time and a Show location action for the meeting point.→ Smoother tours

Text with actions

Driver and pickup alertDriver name, vehicle number and pickup point with a Call driver button through a masked number.→ On-time pickups

SMS fallback

SMS fallback on the roadIn hill stations and pilgrim routes with weak data, the SMS version of the pickup alert still arrives.→ Alerts in low-data areas

Ready-to-use RCS message templates for travel agencies and tour operators

Copy, edit and use these as a starting point.

Holiday packageCarousel

Title: {destination}, {nights} nights
Body: {highlights}. From ₹{price} per person, {inclusions}.
Buttons: Enquire | See itinerary | Call agent

Pickup alertText with actions

Title: Pickup at {time}, {pickup_point}
Body: Driver {driver_name}, {vehicle} {vehicle_no}. Look for the {agency} placard.
Buttons: Show location | Call driver

Documents checkSuggested replies

Title: Departure in 7 days
Body: Hi {name}, please keep your {documents} ready for {destination}. Is everything in place?
Buttons: All ready | Need help | Call me

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for travel agencies and tour operators?

The booking is madeYour travel CRM or booking software records travellers, dates, hotels and transfers.
Messages follow the tripConfirmation, documents check, daily itinerary and pickup alerts go out through the MsgClub API.
Travellers replyFlight delayed or Need help replies reach your operations desk in real time.
Operations adjustThe desk reassigns the driver or calls the traveller, and every event is logged on the booking.

Connect your softwareYour travel CRM or booking engine can call the MsgClub API at each trip stage and receive replies like Flight delayed by webhook, so your operations desk sees them against the booking. RCS API · API and webhooks · Pricing

CompliancePackage offers are promotional and need consent; confirmations and pickup alerts are service messages. Share passport and visa details only through secure links, and handle traveller data under the DPDP Act 2023.

Which other channels suit travel agencies and tour operators?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for travel agencies and tour operatorsHow do travel agencies use SMS?See SMS

WhatsApp for travel agencies and tour operatorsHow do travel agencies use WhatsApp Business API?See WhatsApp

IVR for travel agencies and tour operatorsHow do travel agencies and tour operators use IVR?See IVR

Voice broadcast for travel agencies and tour operatorsHow do tour operators use voice broadcast?See Voice broadcast

Missed call for travel agencies and tour operatorsHow do travel agencies use missed call numbers?See Missed call

Compare every channel for travel agencies and tour operators

Questions about RCS messaging for travel agencies and tour operators

Can travel agencies send package offers on RCS?

Yes, to people who enquired or agreed to receive offers. A carousel of packages with photos, nights and starting price works well. The SMS fallback of a promotion follows TRAI rules: a promotional header, no DND numbers and 10 am to 9 pm only.

Will RCS work when travellers are abroad?

It may, if their Indian SIM is on data roaming and RCS stays active, but do not rely on it. For international trips, combine RCS before departure with WhatsApp or email during the trip, and keep SMS fallback for critical alerts.

Does RCS work in hill stations with poor signal?

RCS needs mobile data. Where data is weak, the message waits or falls back to SMS after the timeout you set. For pickup alerts on mountain routes, set a short fallback time so the SMS goes out quickly.

Can we send day-wise itineraries during the trip?

Yes. Schedule one card each morning with the day's plan, timings and a Show location button for the meeting point. Travellers find it easier than scrolling back through a long PDF itinerary.

How do we hide the driver's personal number?

Route the Call driver button to a masked number using MsgClub call masking. The traveller reaches the driver, neither sees the other's number, and the call can be recorded for quality if you choose.

Are group pilgrimage tours a good fit for RCS?

Partly. Many pilgrims are older and use basic phones, so SMS fallback will carry many messages, and a voice call in Hindi or a regional language may work better for reporting times. RCS helps with family members who book on behalf of parents.