RCS for hotels and homestays

RCS messaging for hotels and homestays

Send a confirmation guests can read at a glance, directions and pickup before arrival, and in-stay offers they can book with one tap.

Independent hotelsResorts and boutique staysHomestays and villasHotel groups
RCS rich card from a verified lakeside hotel confirming check-in tomorrow with buttons for directions, airport pickup and calling reception

How do hotels use RCS messaging?

Hotels, resorts and homestays use RCS to send booking confirmation cards with a property photo, pre-arrival messages with Get directions and Book pickup buttons, room upgrade and early check-in offers, in-stay carousels for spa, dining and tours, and checkout invoices. Guests see the property's verified name. iPhone and foreign guests often receive the SMS fallback instead.

Updated

Key facts: RCS for hotels and homestays

Best for
Booking confirmation card; Pre-arrival message; Upgrade and early check-in
Formats
Rich card, Text with actions, Suggested replies, Carousel
Who it suits
Independent hotels, Resorts and boutique stays, Homestays and villas, Hotel groups
Sender
Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model
Per message, by message type; fallback billed as SMS. How pricing works
Integration
REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for hotels and homestays?

Guests cannot find the propertyHomestays and hill resorts are hard to locate, and guests call the front desk three times from the highway.
OTA bookings, no relationshipGuests booked through a travel site, so the hotel has no direct way to bring them back for the next trip.
In-stay revenue is missedGuests never hear about the spa, the sunset cruise or the dinner buffet until they check out.

Which RCS messages work for hotels and homestays?

Rich card
Booking confirmation cardProperty photo, dates, room type and booking ID, with Get directions and Call reception buttons.→ Fewer confirmation calls
Text with actions
Pre-arrival messageCheck-in time, parking, ID requirements and a Book airport pickup action, sent a day before arrival.→ Faster check-in
Suggested replies
Upgrade and early check-inOffer a lake-view upgrade or early check-in with Yes, upgrade and No thanks chips that reach the front desk.→ Extra room revenue
Carousel
In-stay experiencesCards for spa, dinner, tours and late checkout, each with a Book button, sent on the first evening.→ More F&B and spa bookings
Text with actions
Checkout and invoiceThe final bill with a View invoice action, and a short request to rate the stay.→ Quicker checkout
Rich card
Direct rebooking offerA seasonal offer to past guests who opted in, with a Book direct button to your booking engine.→ More direct bookings

Ready-to-use RCS message templates for hotels and homestays

Copy, edit and use these as a starting point.

Booking confirmedRich card
Title: Booking confirmed: {{dates}}
Body: {{room}}, {{guests}} guests. Booking ID {{booking_id}}. Check-in from {{time}}.
Buttons: Get directions | Call reception
Arriving tomorrowText with actions
Title: See you tomorrow, {{name}}
Body: Check-in from {{time}}. Please carry a government photo ID for each adult. Free parking on site.
Buttons: Book pickup | Get directions
Tonight at the propertyCarousel
Title: {{experience}}
Body: {{time}} at {{venue}}. ₹{{price}} per person.
Buttons: Book now | Call front desk

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for hotels and homestays?

  1. A booking lands in the PMSDirect or OTA bookings are recorded in your property management system or channel manager.
  2. MsgClub sends by stageConfirmation, pre-arrival, in-stay and checkout cards go at the right time.
  3. The guest tapsBook pickup, Yes, upgrade or Book now reaches the front desk.
  4. Requests reach staffReplies and taps are posted to your PMS or front desk tool by webhook.
Connect your softwareYour property management system, channel manager or booking engine can call the MsgClub RCS API on booking, arrival and checkout, and receive guest replies and taps by webhook. RCS API · API and webhooks · Pricing
ComplianceCollect the guest's consent before sending rebooking offers, and only to guests who shared their number with the hotel. For OTA bookings, check the travel site's terms on contacting guests outside its platform.

Questions about RCS messaging for hotels and homestays

Will foreign guests receive RCS messages?

Often not. Many foreign guests use iPhones or roaming SIMs, which may not receive RCS business messages in India. They will get the SMS fallback if their number can receive Indian SMS, so also share key details by email and on WhatsApp where the guest prefers.

Can a homestay with a few rooms use RCS?

It can, but the benefit is smaller. A homestay with a handful of bookings a week may manage well with WhatsApp and calls. RCS suits hotels and groups sending confirmations, pre-arrival messages and offers to hundreds of guests a month.

Can guests book spa or dining from an RCS carousel?

Yes. Each card can show the experience, time and price, with a Book now button or a suggested reply that the front desk confirms. Send the carousel once on the first evening of the stay rather than every day.

How do hotels get more direct bookings with RCS?

Send past guests who opted in a seasonal offer card with a Book direct button that opens your own booking engine. Keep it to a few messages a year, timed for long weekends and holidays relevant to your location.

Can we send the GST invoice by RCS?

Send a View invoice button that opens the invoice on your system, rather than the document inside the message. Guests who need the invoice for business travel can download it there, and you can email a copy as well.

What should a pre-arrival message include?

Check-in time, the ID each adult must carry, parking details and a Get directions button. For remote properties, add the last landmark and a call button, and offer pickup from the airport or station.

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