RCS use case

Product launches on RCS

Build a launch in stages: a teaser, a Notify me list, launch-day cards and a pre-order button, all inside the customer's default inbox.

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Show the product properly
Build a launch-day list
Learn before you stock

How do brands use RCS for product launches?

Brands use RCS for product launches by sending opted-in customers a teaser card with an image or short video and a Notify me reply, then a launch-day carousel showing variants, features and price with Pre-order or Book a test drive buttons. Notify me replies build a warm launch list, and taps show which variant drew most interest.

Updated 15 Nov 2026

Why use RCS for product launches?

Show the product properlyImages and short video in a card show colours, finishes and features that a text message can only describe.

Build a launch-day listCustomers who tap Notify me tell you exactly who to message first when sales open.

Learn before you stockTaps per variant in the teaser carousel hint at which colour or size to order more of.

How do you set up product launches with RCS?

TeaseA week before launch, opted-in customers get a teaser card with a Notify me reply.
Collect interestNotify me replies are tagged in your CRM as a launch-day priority list.
LaunchOn the day, a carousel with variants, prices and Pre-order buttons goes to the priority list first, then the wider list.
Follow upCustomers who tapped but did not buy get one reminder before the launch offer ends.

RCS templates for product launches

Copy, edit and use these as a starting point.

TeaserRich card

Title: Something new on {launch_date}
Body: {teaser_line}. Be the first to know when it goes live.
Buttons: Notify me | Not interested

Launch carouselCarousel

Title: {product_name} in {variant}
Body: {key_feature}. ₹{price}. Launch offer till {end_date}.
Buttons: Pre-order | See details | Find a store

Test drive inviteSuggested replies

Title: The new {model} is here
Body: Hi {name}, test drives start {date} at {dealership}. Pick a day that suits you.
Buttons: This weekend | Next weekend | Call me

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

Which industries use RCS for product launches?

D2C and e-commerce brandsHow do D2C brands use RCS messaging?See how

Retail storesHow do retail stores use RCS messaging?See how

Car and two-wheeler dealershipsHow do car dealerships use RCS messaging?See how

Real estate agents and brokersHow do real estate agents use RCS messaging?See how

Restaurants and cloud kitchensHow do restaurants use RCS messaging?See how

What are the best practices for product launches?

Do this

Send the teaser only to customers who opted in to new product news
Keep the launch carousel to the variants you actually have in stock
Message Notify me customers before the wider list, as promised
Put the launch offer's end date on the card so the urgency is honest

What to measure

Notify me replies as a share of teasers read
Pre-orders or bookings per 1,000 launch messages
Tap share by variant in the launch carousel

Connect results to your CRM with the RCS API and webhooks. See how pricing works.

Questions about RCS product launches

Can I send video in an RCS launch message?

Yes. A rich card can carry a short video or an image, along with a title, description and up to 4 buttons. Keep launch videos short so they load quickly on mobile data, and use the first frame to show the product clearly.

Is a product launch message promotional?

Yes. Teasers, launch announcements and pre-order offers are promotional, so send them only to customers who agreed to hear about new products. The SMS fallback must use a promotional header, avoid DND numbers and go out between 10 am and 9 pm.

How does a Notify me list work on RCS?

The teaser card offers a Notify me suggested reply. Each tap comes back as a reply event that your CRM tags against the customer. On launch day you message that group first, which is both fair and usually your highest-converting audience.

Can customers pre-order from the message?

They can start a pre-order. A Pre-order button opens your product page or booking form with the variant selected. Payment and booking happen on your site, and your system can send an RCS confirmation afterwards.

How many variants should a launch carousel show?

Show the variants you can actually deliver, usually 3 to 6 cards. The carousel allows up to 10, but too many similar cards slow the decision. Put the most popular variant first and use the last card for See all variants.

What do iPhone users see during a launch?

iPhone users on a supported network and iOS version may see the RCS cards; support is partial and mainly on Jio since September 2026. Others get your promotional SMS with a link to the launch page, sent within permitted hours.

More RCS use cases

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