RCS for car and two-wheeler dealerships

RCS messaging for car and two-wheeler dealerships

Show variants and colours in a carousel, book test drives with one tap and keep buyers updated from booking to delivery day.

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Passenger car dealershipsTwo-wheeler and EV showroomsPre-owned car dealersCommercial vehicle dealers

RCS rich card from a verified car dealership confirming a Saturday test drive with Get directions, Reschedule and Call consultant buttons

How do car dealerships use RCS messaging?

Car and two-wheeler dealerships use RCS to send model launch carousels with variant photos and a Book test drive button, test drive confirmations with a map, booking and allotment updates, delivery-day invitations, and insurance or extended warranty renewals. Buyers see the dealership's verified name and logo, and phones without RCS receive an SMS version.

Updated 15 Nov 2026

Key facts: RCS for car and two-wheeler dealerships

Channel: RCS messaging
Best for: Launch and variant carousel; Test drive confirmation; Booking to allotment updates
Formats: Carousel, Rich card, Text with actions, Suggested replies
Who it suits: Passenger car dealerships, Two-wheeler and EV showrooms, Pre-owned car dealers, Commercial vehicle dealers
Sender: Brand name, logo and verified mark, set up as an RCS agent; DLT-approved SMS fallback for phones that cannot receive RCS
Pricing model: Per message, by message type; fallback billed as SMS. How pricing works
Integration: REST API and webhooks (message.delivered, message.read, message.clicked) into your own software. RCS API

What problems does RCS solve for car and two-wheeler dealerships?

Walk-in leads go coldA family visits on Sunday, takes a brochure and hears nothing that brings them back before they visit the rival showroom.

Waiting buyers keep callingCustomers who booked months ago call the sales consultant for the allotment status, VIN and delivery date.

Renewals leak to outside agentsInsurance and extended warranty renewals go to roadside agents because the dealership reminds too late or not at all.

Which RCS messages work for car and two-wheeler dealerships?

Carousel

Launch and variant carouselOne card per variant or colour with the on-road price range and Book test drive and See brochure buttons.→ More showroom visits

Rich card

Test drive confirmationModel, slot, showroom location and the consultant's number, with Get directions and Reschedule actions.→ Fewer no-show test drives

Text with actions

Booking to allotment updatesBooking amount received, finance approved, vehicle allotted, RTO registration done, each as a short update.→ Fewer status calls

Rich card

Delivery-day invitationA photo of the car with the delivery time, what documents to bring and an Add to calendar action.→ Smoother handover

Rich card

Insurance and warranty renewalThirty days before expiry, with the premium, NCB status and a Renew now button.→ Renewals kept in-house

Suggested replies

Lead follow-up after a visitAsk which variant they liked with chips such as Petrol, CNG, EV and Call me.→ Sharper sales follow-up

Ready-to-use RCS message templates for car and two-wheeler dealerships

Copy, edit and use these as a starting point.

New launchCarousel

Title: {{model}} {{variant}}
Body: {{fuel}}, {{transmission}}. Ex-showroom from ₹{{price}}. Test drives at {{showroom}} this weekend.
Buttons: Book test drive | See brochure

Test drive bookedRich card

Title: Test drive: {{day}}, {{time}}
Body: {{model}} at {{showroom}}. Please bring your driving licence. Your consultant is {{consultant}}.
Buttons: Get directions | Reschedule | Call consultant

Delivery dayRich card

Title: Your {{model}} is ready
Body: Delivery on {{date}} at {{time}}. Bring your ID proof, address proof and the booking receipt.
Buttons: Add to calendar | Get directions

Rich cards and buttons are set up per campaign in your MsgClub panel; text is editable.

How does RCS work for car and two-wheeler dealerships?

A lead or booking changesYour dealer CRM or DMS logs a walk-in, test drive, booking or allotment.
MsgClub sends the cardBuyers with RCS see photos and buttons; the rest get the SMS fallback.
The buyer tapsBook test drive, Get directions or Renew now opens the right action.
The consultant sees itClicks and replies are posted to the lead record by webhook.

Connect your softwareYour dealer management system or sales CRM can call the MsgClub RCS API at each lead and booking stage, and receive reads, taps and replies by webhook against the lead or booking ID. RCS API · API and webhooks · Pricing

ComplianceLaunch carousels and festive offers are promotional, so send them only to walk-ins and leads who agreed to hear from you, and give a way to stop. Use the manufacturer's model photos only as your dealer agreement allows.

Which other channels suit car and two-wheeler dealerships?

Use them together from one account, with shared contacts, reports and webhooks.

SMS for car and two-wheeler dealershipsHow do car and bike dealers use SMS?See SMS

WhatsApp for car and two-wheeler dealershipsHow do car dealers use WhatsApp Business API?See WhatsApp

IVR for car and two-wheeler dealershipsHow do car dealerships use IVR?See IVR

Voice broadcast for car and two-wheeler dealershipsHow do vehicle dealerships use voice broadcast?See Voice broadcast

Missed call for car and two-wheeler dealershipsHow do car and two-wheeler dealers use missed call numbers?See Missed call

AI calling for car and two-wheeler dealershipsTwo-way AI agents that talk to callers in Hindi, English and other Indian languages, unlike a recorded message.See AI Voice

Compare every channel for car and two-wheeler dealerships

Questions about RCS messaging for car and two-wheeler dealerships

Can a dealership show several car variants in one RCS message?

Yes. An RCS carousel can hold up to 10 cards, so you can show each variant, fuel type or colour with a photo, a short description and up to 4 buttons, such as Book test drive and See brochure. Phones without RCS get one SMS with a link.

Can buyers book a test drive directly from RCS?

Yes. A Book test drive button can open your booking page, or a suggested reply such as Saturday morning can be sent back to your CRM by webhook, where the consultant confirms the slot with a second card.

Does RCS work for two-wheeler showrooms in smaller towns?

Often, since many two-wheeler buyers use Android phones with Google Messages. Some will have RCS off or no data at the moment you send, so keep the SMS fallback on and keep the card short and in the language your buyers prefer.

How should dealers time Navratri and Dhanteras offers?

Send the offer carousel 10 to 14 days before the festival, when families plan purchases and deliveries. Send only to opted-in leads and past customers, and use a follow-up card for delivery bookings on the auspicious day.

Can we remind customers about insurance renewal by RCS?

Yes, as a service reminder for a vehicle they bought from you. Include the policy end date, the premium and a Renew now button. If the dealership sells insurance as an agent, follow the insurer's and IRDAI's rules on how the reminder is worded.

Can we use the car maker's logo on our RCS agent?

Use your dealership's own registered name and logo. Google and the operators verify that the business owns the brand shown, so a dealer should not present itself as the manufacturer unless the manufacturer has given written permission.