WhatsApp marketing and broadcast campaigns
Send festive offers, launches, back-in-stock alerts and cart reminders with images, carousels and buttons. See who read and clicked, follow up with the people who showed interest, and keep your sender quality high.
- Personalised broadcasts
- Carousels and catalogues
- Read and click reports
- Segments for retargeting
What is WhatsApp marketing?
WhatsApp marketing is sending promotional messages, such as offers, launches and reminders, to customers who have opted in, using approved marketing templates on the WhatsApp Business API. Messages can carry images, videos, carousels, product catalogues and buttons, and Meta charges for each delivered marketing template.
Updated
WhatsApp marketing at a glance
- Who you can message
- Customers who opted in to WhatsApp messages from you
- Message type
- Marketing templates approved by Meta
- Formats
- Text, image, video, document, carousel, catalogue, buttons
- Daily reach
- Your portfolio's messaging limit, from 250 up to unlimited
- Reporting
- Sent, delivered, read, failed, clicks and replies
- Cost
- Meta's marketing rate per delivered message plus platform fee
How do you run a WhatsApp broadcast?
- Build your audienceImport opted-in contacts from Excel, your CRM or API, and group them by city, purchase or interest.
- Create the templateAdd a header image or video, text with variables such as name and offer, and up to 10 buttons.
- Get approvalMeta reviews the template, usually within minutes to a few hours.
- Send or scheduleSend now, schedule for a set time, or repeat for birthdays and renewals.
- Measure and follow upTrack reads and clicks, then answer replies in the team inbox.
Which message formats work for marketing?
A plain text offer is easy to ignore. Rich formats let customers see the product and act without leaving WhatsApp.
How do you measure and retarget?
Every campaign report shows sent, delivered, read and failed counts, button clicks and replies. Because WhatsApp is tied to a phone number, you know exactly who clicked, not just how many.
- Save people who clicked but did not buy as a segment and send them a reminder
- Leave out people who did not read the last three campaigns
- Send
message.readandmessage.clickedevents to your CRM by webhook
How do WhatsApp quality rating and messaging limits work?
These two rules decide how many customers you can reach each day. Meta changes the details from time to time, so check Meta's documentation for the current rules.
- 250
- Starting limit for a new portfolio
- 2,000
- After business verification, or enough good-quality sending (see verification and the green tick)
- 10,000 to unlimited
- Automatic, one level at a time, when quality is high and you use at least half your limit
- Message only people who opted in, and keep a record
- Personalise, and keep offers relevant to the segment
- Space out campaigns; Meta may also cap marketing messages per person
- Add a "Stop promotions" button and honour it at once
What does a WhatsApp campaign cost?
Meta charges its marketing rate for each delivered marketing template; you are not charged for messages that fail. Since 1 October 2026, under Meta's current pricing, replies inside the 24-hour customer service window are free up to 1,000 per business number a month and charged after that, so budget for busy campaign conversations. MsgClub adds a platform fee quoted on your volume.
Turn replies into sales
Route campaign replies to sales in the team inbox, answer product questions with a chatbot, and trigger campaigns from your store or CRM through the WhatsApp API and integrations. For customers who are not on WhatsApp, follow up with promotional SMS or RCS.
Frequently asked questions
Is bulk WhatsApp marketing legal in India?
Yes, when you use the official WhatsApp Business API, message only people who opted in to hear from you on WhatsApp, and use templates approved by Meta. Unofficial bulk-sending tools break WhatsApp's terms and get numbers banned. Customer data you use is also covered by the DPDP Act 2023.
How many WhatsApp messages can I send per day?
Meta sets a messaging limit for your business portfolio: the number of unique customers you can start conversations with in a rolling 24 hours. New portfolios start at 250, move to 2,000 after business verification or good-quality sending, then rise automatically to 10,000, 100,000 and unlimited as you use your limit with good quality.
What is the WhatsApp quality rating?
It is Meta's measure of how customers have received your recent messages, shown as high, medium or low. Blocks, reports and low engagement lower it. A low rating can pause the templates involved and stop your messaging limit from increasing, so sending only relevant messages to opted-in customers matters.
Can I send images, videos and offers in WhatsApp broadcasts?
Yes. Marketing templates can have an image, video or document header, body text with personal variables, and buttons such as Shop now, Call us or a quick reply. Carousel templates show up to 10 swipeable cards, each with its own image and buttons.
How do I track WhatsApp campaign results?
MsgClub reports how many messages were sent, delivered, read and failed, plus button clicks and replies, for each campaign. You can save the people who clicked or replied as a segment and send them a follow-up, and send the same events to your CRM by webhook.
What do WhatsApp marketing messages cost?
Meta charges a marketing rate for each delivered marketing template, set per country in its rate card, and MsgClub adds a platform fee. Since 1 October 2026, service replies are free only up to 1,000 per number a month under Meta's current pricing. Leads from Click-to-WhatsApp ads open a free window of up to 7 days if you reply within 24 hours.
Related products
Use them together from the same MsgClub account, with one API and shared reports.
Start sending in minutes
Create a free account to test the panel and API, or talk to our team about volumes, DLT setup and CRM integration.