8 use-case guides
WhatsApp Business API use cases
Each guide shows the template category Meta will bill, the chat flow, sample messages and the numbers worth tracking.
What are the main WhatsApp Business API use cases?
The main WhatsApp Business API use cases are order and payment updates sent as utility templates, offers and cart reminders sent as marketing templates, and two-way support, bookings and lead qualification handled by a chatbot and team inbox. The template category sets the per-message rate under Meta's current pricing.
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Abandoned cart recoveryBring shoppers back to the checkout they left, with the product image, a one-tap return link and an answer to whatever stopped them.See how
Order updatesConfirm the order, share the invoice and keep customers posted from dispatch to doorstep, so they stop calling to ask where their parcel is.See how
Customer supportResolve complaints, returns and how-to questions in the chat customers prefer, with triage before an agent picks it up and a record of every case.See how
Lead generationTurn ad clicks, QR scans and website visitors into conversations, ask the questions your sales team needs and hand over only the leads worth calling.See how
Appointment bookingCustomers book, confirm and reschedule in the chat they already use, and your calendar updates itself.See how
Payment collectionSend the amount, due date and a pay button in one message, confirm the payment with a receipt and route disputes to your accounts team.See how
Feedback and surveysAsk for a rating right after the visit or delivery, with one-tap answers, and reach unhappy customers before they post a review.See how
Catalogue salesShow products in the chat, let customers build a cart and send the order to your team, with payment and confirmation in the same thread.See how
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