Voice broadcast for FMCG distributors and dealer networks
Tell every retailer on your beat about new schemes, price changes and payment dues in their language, and let them press 1 to place an order.
How do distributors use voice broadcast with retailers?
FMCG distributors and brands with dealer networks use voice broadcast to announce trade schemes, price revisions and new products to kirana stores and dealers, remind retailers the day before the salesman's beat visit, and chase outstanding payments. Retailers press 1 to request an order or a callback, which reaches the salesman or the distributor's office.
Updated
Key facts: Voice broadcast for FMCG distributors and dealer networks
- Channel
- Voice broadcast
- Best for
- Trade scheme announcement; Price revision notice; Beat-day reminder
- Call types
- Recorded message, Text-to-speech, Reminder call, Keypress survey
- Who it suits
- FMCG and food distributors, Super stockists and wholesalers, Brands with dealer and retailer networks, Agri-input, paint and hardware dealers
- Rules
- TRAI's numbering rules (140-series for promotional calls, 1600-series for service and transactional calls), consent, DND and calling-hour limits
- Pricing model
- Per pulse of answered call time. How pricing works
- Integration
- REST API and webhooks (call.completed, ivr.input) into your own software. Voice broadcast API
What problems does voice broadcast solve for FMCG distributors and dealer networks?
Which voice broadcast calls suit FMCG distributors and dealer networks?
Ready-to-use voice broadcast scripts for FMCG distributors and dealer networks
Copy, edit and use these as a starting point.
Namaste dukaandar bhai, main {asm_name}, {distributor_name} se bol raha hoon. Is mahine {brand} ke {product_range} par nayi scheme chal rahi hai. Har {qty} carton par {free_qty} carton free milega, aur yeh scheme sirf {end_date} tak hai, isliye stock pehle se bhar lijiye. Order dena ho to 1 dabaiye. Hamare salesman kal aapki dukaan par aayenge.
नमस्ते, {distributor_name} से कॉल है। हमारे सेल्समैन {salesman_name} कल आपकी दुकान पर आएँगे। अगर आपको माल मँगाना है तो 1 दबाएँ, वे पहले से स्टॉक और नई स्कीम की जानकारी लेकर आएँगे। अगर इस हफ़्ते कुछ नहीं चाहिए तो 2 दबाएँ। ज़रूरी सामान की सूची पहले से तैयार रखें। धन्यवाद।
Hello, this is a reminder from {distributor_name}. An amount of {amount} rupees is pending on your account against bills dated before {date}. Please keep the payment ready for our salesman's next visit, or pay by UPI to our registered number. Press 1 if the payment will be ready, or press 2 if you need to discuss it with our office.
Record the script or use text-to-speech. Keep calls under 30 seconds where you can.
How does voice broadcast work for FMCG distributors and dealer networks?
- Export retailers by beatPull outlet names and numbers from your distributor management system or billing software, grouped by route.
- Record or type the messageA recorded voice for schemes; text-to-speech for outstanding amounts and price lists.
- Retailers press a keyOrder requests and callback requests are logged against each outlet; busy shops are retried after lunch.
- Salesmen get their listWebhooks or an export send each beat's order requests to the salesman's app or WhatsApp before the visit.
Which other channels suit FMCG distributors and dealer networks?
Use them together from one account, with shared contacts, reports and webhooks.
Compare every channel for FMCG distributors and dealer networks
Questions about voice broadcast for FMCG distributors and dealer networks
Can a distributor call all retailers about a new scheme at once?
Yes. Upload the retailer list for one or more beats, attach a recorded or text-to-speech message and send. Thousands of shops can be called in one campaign, and the report shows which retailers answered and who pressed 1 to order.
Should we call retailers during shop hours?
Yes, but avoid the busiest times. Mid-morning after opening and early afternoon usually work better than evenings, when counters are crowded. Promotional calls must stay between 10 am and 9 pm, and retries can catch shops that were busy the first time.
Can the call speak each retailer's outstanding amount?
Yes, with text-to-speech. Add the amount and bill date as columns in your sheet or pass them through the API, and each retailer hears their own figure. Write amounts as numbers with commas so they are read correctly.
Does this work with Tally or Marg?
Yes, through an export or the API. Export the outstanding or party list from Tally, Marg or BUSY to Excel and upload it as a call list, or have a developer send that data to the voice API on a schedule. Keypress results can then be matched back to each party.
Can a retailer place an order by voice?
Not item by item in a broadcast. Pressing 1 sends an order request so the salesman calls or visits ready with stock. For retailers who want to dictate an order or ask about stock, MsgClub AI Voice can hold that conversation.
Which language works for retailers in different states?
Use the local trade language. Hindi and English text-to-speech are available, and for Marathi, Gujarati, Tamil or other languages you can upload a recording by your local sales manager. Split the list by region and send each its own version.
Which other industries use voice broadcast?
Voice broadcast use-case guides for FMCG distributors and dealer networks
All Voice broadcast industriesAll Voice broadcast use casesVoice broadcastAPI and webhooksPricing
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